Thought it weird too not name an Amazon Online Store by it’s root word/phrase but instead by LLC title…

I’m just wondering what you folks do for your store names… Like if your registered business was called something like Rusty Garden LLC then you should use that entire phrase to name the Amazon store…

It would seem that if you called your Amazon store just simply Rusty Garden then rightfully you should need to file a DBA because that is in fact what you are doing business as at that point….

How do people even reserve/block a particular name like if they were eventually going to move forward and get a DBA of Rusty Garden at a future time??? Something seems a little weird here with this process actually….. I think I saw something that even said once you pick your business name then you can’t change it and have to make a whole new account…