Anyone using the brand referral bonus program effectively?

I’ve had a website since I began selling on Amazon 12 years ago. It used to do close to 100k a year (about 10% of my total revenue). Over the years the site has been neglected and we don’t update new inventory or try to direct traffic there at all. Might sell 5k this year if we’re lucky.

I was wondering if anyone has had success sending their private URL traffic through the referral bonus program to direct customers to buy the product on Amazon.

I get 2-3k visitors a month to the site, I figure they’re all buying on Amazon anyway so I mind as well get a piece, just not sure how it all works or if it’s worth it.