7-Day Advertised SKU Units vs 7 Day Other SKU Sales

Hello Everyone,

Hope this post finds you well 🙂

I am creating a report to evaluate monthly performance on a Parent and Child ASIN level.

To evaluate ACOS – ORGANIC UNITS SOLD AND ADVERTISED UNITS SOLD, would you take the Advertised SKU units? Or the “7-day other SKU sales” too? Why?

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Looking forward to reading different opinions and learning meanwhile

Thanks!