Adding product showing “Not Available”

Trying to add a product in Seller Central but the button says “Not Available”. I am ungated in the brand and category etc, I can even list 2 of the 3 variants on this same listing page but the 1 I actually want to sell gives me a greyed out button that says “Not Available”. I have friends that were able to list this same asin a week or so ago. Anyone know what this is and how to get past it? Seller support just keeps giving me cookie cutter responses about how to apply for a brand… yea I’m already past that, thanks 🙄