Sellers face issue when they start PPC. 1 their product do not get enough clicks as compare to impressions 2 their product do not get sales and their ACOS is high.
Most of the time they do not know what is the reason behind these problems mentioned above.
Their spending keep increasing and it started to eat organic sales margin. Sales are no longer profitable.
How can we ensure that every sale is profitable?
When you are not getting the clicks there is problem with your lists initial credibility. Resolve the issue with initial credibility of your list you will start getting clicks according to your niche. Check your image, title, price and rating fix these things your clicks will improve.
Now if you are getting clicks but conversion is not good ACOS is high. You have to check your sales copy. Improve it make it more convincing for shoppers. Once you fix this your conversion will increase and sales become profitable eventually. Happy selling