Do you need an online presence for your brand?
So, as the title suggests. I am a newcomer I am trying to create a private label and sell products with Amazon FBA and unfortunately I am short on budget, which cannot allow me to do everything at once. While creating my brand I came across a blog post that says that you should have an online presence aka marketing your brand (outside of Amazon PPC), as far as I know is this costs a lot. My question is, is that true that I should establish an online presence before making sales or I can do this afterwards?