How to optimise Amazon’s sponsored ADs?
I run an e-commerce business on amazon India marketplace which deals in Kitchen & Dining, Gardening (Plant Pots) and Home Decor product categories. We are running sponsored ADs regularly from past 2 years with an average daily spend budget of ₹1000 ($ 13.75), which is a good amount considering the Indian market. But our ACOS is very bad. It ranges from 45% to 85%, bleeding our advertising budget. Our organic sales sometimes cross the sales acquired from advertising. Please suggest some good strategies to optimise our advertising campaigns so that we bring down the ACOS around 10% – 15%. Your thoughts, suggestions and advices are highly appreciable.