New seller, sales good, add killing profit, need strategic advice

Launched less than 30 days ago, price point 6.50ish, sold 110 units already.

Problem is I was up like $130 profit on the app but then I guess ad costs calculated since they lag now I’m down $60. If I was up by that much then my #s work, not the best profit margin but definitely workable.

Ad budget had been $20 but just lowered it to $10. On only automatic. Only 1 return.

Question is, do I need to just keep taking the L and keep up the ad spend which it keeps building momentum? Or can I cut back to wait if this thing is gonna work?

Hard to watch all the money go to AMZ when I haven’t even gotten a cent (actually paid them) and I still haven’t covered product costs. But I also can see a way I just need to chill and pump up the listing then it can live on its own. I don’t have a ton of time or budget to devote to being an ad guru though.