PPC Suggested Bid
New seller here. I’m having a bit of confusion on my end. For PPC suggested bids, im noticing some of the keywords im targeting have relatively low suggested bids (0.66-0.88) under the down only strategy. Once swapped to up and down, it’s about the bids dramatically increase (3.25-5.29).
For the down only strategy, I place my bid at $1 with the 0.88 suggested bid, but, impressions are maybe 1-2 every 20 minutes, or none at all.
What is with this discrepancy and how do I go about altering bids. I want to stay within the down only, but, nothing happens to where I just pump the bid way way higher and then it starts to slowly move a bit more.
Or would fixed bids be better?
Any help with this or explanation would be great.
submitted by /u/alion94
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