I am considering selling at dog toy on Amazon and I have a sellers account. I have not sold for a few years. The dog toy I may sell is not branded but I’ve noticed that the same dog toy has numerous listings under different brands by different sellers.
It used to be that a product was listed once and there would be multiple sellers on the listing. So sellers are rebranding products, such as the dog toy, and creating their own listing with their own brand. Is this a better way to sell a product then sharing a listing? Customers would need to search more to find their listing so I’m not sure I see the advantage.
Also, I don’t see the name of the brand anywhere on the product so anyone can just add a brand name to a product listing and not add it to the product?
Thank you in advance.