Recovering my brand without breaking anything?
This is complicated so I hope someone among you will bear with me and help me understand where I stand and how I should proceed.
I am a manufacturer and Brand Owner who had no Amazon presence.
In 2020 I allowed a distributor to set up my products under their seller account – they were going to sell and promote in exchange for commission on my Amazon sales.
I created a Brand Registry account for my brand, then designated their officers as “Brand Owners” so they could list my brand on their seller account. They did so. None of my products show up as registered under my Brand Registry. I don’t understand why that is. I did provide Amazon at the time the documentation and Trademark to show I own the brand, and although I designated them as Brand Owners I am in control of the brand registry account and can remove them – in which case, what is the status of my products?
The products are still listed (with the seller as the distributor) – they’ve been fired by me but haven’t taken the listings down except for one. I have gotten all my inventory back, and want to now register my own products under my own brand, and then set them up to sell using my Amazon Seller Account.
Here’s what I think I need to do, in order:
- Under my Brand Registry account, revoke them as Brand Owners, and make it so I am the sole Brand Owner.
- Use the Brand Registry to add all of my products
- Then I can add the products to sell with my Seller Central account.
- Make sure the distributor removes their listings of my products.
- Set up FBA and send cases of each of my products to Amazon
- Then I can start actually promoting my brand & Products
I am afraid to ask Amazon for help because I don’t want to accidentally get my brand shut down or banned somehow.
It’s possible I may be able to get cooperation from the Distributor but not a sure bet, because they aren’t fast / aren’t good at communicating / are maybe stretched too thin
Are any of you familiar with the Brand Registry situation and have advice on how I should navigate that? Are my steps outlines above correct, and should I just carry on with them?
What pitfalls should I be aware of?
Is it possible for the current distributors to screw me, and how, and how can I prevent it?
Thanks in advance for any help you guys can give.