Unclear on ‘brand owner’ designation
I’m selling a few volumes of Carl Jung, here’s my inventory. The top image links to the brand owner listing (I think) at a price of $500 which is about 10x what the book sells for elsewhere. It’s also a poor photo of the book missing its just jacket. My own listing is only visible when I click the Offers link.
I do understand the idea of having one “parent” listing but how does this person with no connection to the publisher become the brand owner? Is it just whoever first lists an item?
What does the exorbitant price mean and how would a regular buyer even find my listing.