Can I choose which category to list my product ?

I am still doing my very first amazon private label product. My product is in a high competitive category. I don’t want to directly compete with the existing seller. Also, as my product added some extra features, so I want to list it in an other category which it also relevant to my product.

Did amazon let me to choose which category I list ? Will they AI force me to list in particular category? Also listing it in other category will I help alleviate the direct competition with existing seller ?