Amazon Seller Account Creation Issue
Hi everyone, I’m hoping to get some advice from sellers who may have dealt with a similar Seller Central issue.
We’re currently having trouble setting up an Amazon US Seller Central account, and we believe it’s related to how the business was originally onboarded.
The business owner is based in Europe, and when the Seller Central account was first created, it was set up under Amazon Europe by default. During that initial setup, the business documents were submitted through that account. However, the actual goal has always been to operate and sell on Amazon US.
Once we realized the mismatch, we attempted to correct it by creating a new Seller Central account using a different email address and selecting Amazon US from the start. Unfortunately, this new account is now stuck, and the verification process has either been significantly delayed or is not progressing at all.
Our assumption is that Amazon may be linking the new US account to the original European account, since the same business entity and documents were previously submitted. It feels like the system may be flagging this as a duplicate or related account, even though we’re genuinely just trying to correct the marketplace and move forward with a US-based setup.
Has anyone experienced something similar—where an initial Seller Central account was created under Amazon Europe, and it later caused issues when trying to open or transition to an Amazon US account? If so, how did you resolve it?
Any insight or shared experience would be greatly appreciated. Thanks in advance.
submitted by /u/BitchingAroundHere
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How to see if a brand has a registry set up?
I’ve been tasked with registering my company’s brand/setting up a store, and I was wondering if there is a way to see if brands are ‘registered.’ I’m looking at some competitors to see what they’re doing at request of my boss.
I know how to find brand storefronts, but I’m unaware if there’s a way to see if someone’s registered their brand.
submitted by /u/Babbledoodle
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How to see if a brand has a registry set up?
I’ve been tasked with registering my company’s brand/setting up a store, and I was wondering if there is a way to see if brands are ‘registered.’ I’m looking at some competitors to see what they’re doing at request of my boss.
I know how to find brand storefronts, but I’m unaware if there’s a way to see if someone’s registered their brand.
submitted by /u/Babbledoodle
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How do you identify which FBM shipping label for which order?
Question to FBM sellers(orders). Say you just printed 50 labels through Buy Shipping and you have many different skus. How do you identify which label for what without mixing labels and sending wrong item to wrong customer? Amazon doesn’t give any option to print any identification on the label itself: sku,item name.
submitted by /u/Pretty_Possible7695
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How do you identify which FBM shipping label for which order?
Question to FBM sellers(orders). Say you just printed 50 labels through Buy Shipping and you have many different skus. How do you identify which label for what without mixing labels and sending wrong item to wrong customer? Amazon doesn’t give any option to print any identification on the label itself: sku,item name.
submitted by /u/Pretty_Possible7695
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ASIN Blocked from Advertising – Inconsistent enforcement
Seeking guidance on Ads policy enforcement.
My ASIN was recently marked ineligible for Sponsored Ads under the Alcohol / Restricted Content policy because it was originally interpreted as a “drinking game / alcohol related product.”
Since then, I have:
• Completely removed any mention of alcohol, drinking, “chug,” “shotgun,” etc.
• Updated the title, bullets, description, images, and A+ to be fully compliant
• Removed all age-restricted language
• Repositioned the product as a general party game device, not alcohol-specific
Despite this, my ASIN remains permanently ineligible for advertising, with Ads Support repeatedly responding with generic “policy violation” messages and no specific guidance on what still needs to be fixed.
At the same time, a competing ASIN, which is extremely similar in design and branding, is actively running Sponsored Ads while:
• Explicitly using terms like “CHUG,” “drinking game,” and “21+”
• Showing beer cans in the images
• Promoting alcohol consumption directly
So I’m stuck in a situation where my listing is blocked, and a clearly non-compliant competitor is advertising freely.
My questions:
- Has anyone successfully gotten an ASIN reinstated for ads after an alcohol/restricted content ban?
- Is there a specific escalation path that actually works for Ads policy (not the generic Ads Support loop)?
- Is there a way to request a policy consistency appeal so enforcement is applied equally across similar ASINs?
I just want a fair and consistent application of the rules.
Any advice would be greatly appreciated.
Thanks in advance
submitted by /u/Probably3D
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ASIN Blocked from Advertising – Inconsistent enforcement
Seeking guidance on Ads policy enforcement.
My ASIN was recently marked ineligible for Sponsored Ads under the Alcohol / Restricted Content policy because it was originally interpreted as a “drinking game / alcohol related product.”
Since then, I have:
• Completely removed any mention of alcohol, drinking, “chug,” “shotgun,” etc.
• Updated the title, bullets, description, images, and A+ to be fully compliant
• Removed all age-restricted language
• Repositioned the product as a general party game device, not alcohol-specific
Despite this, my ASIN remains permanently ineligible for advertising, with Ads Support repeatedly responding with generic “policy violation” messages and no specific guidance on what still needs to be fixed.
At the same time, a competing ASIN, which is extremely similar in design and branding, is actively running Sponsored Ads while:
• Explicitly using terms like “CHUG,” “drinking game,” and “21+”
• Showing beer cans in the images
• Promoting alcohol consumption directly
So I’m stuck in a situation where my listing is blocked, and a clearly non-compliant competitor is advertising freely.
My questions:
- Has anyone successfully gotten an ASIN reinstated for ads after an alcohol/restricted content ban?
- Is there a specific escalation path that actually works for Ads policy (not the generic Ads Support loop)?
- Is there a way to request a policy consistency appeal so enforcement is applied equally across similar ASINs?
I just want a fair and consistent application of the rules.
Any advice would be greatly appreciated.
Thanks in advance
submitted by /u/Probably3D
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Need advice from experienced ones
Starting arbitrage business on Amazon USA, need advice to avoid pitfalls for this.
Hired a professional assistant to hunt ungated safe products to start with.
Seeking advice from experienced sellers.
submitted by /u/Fantastic-Hurry-903
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Need advice from experienced ones
Starting arbitrage business on Amazon USA, need advice to avoid pitfalls for this.
Hired a professional assistant to hunt ungated safe products to start with.
Seeking advice from experienced sellers.
submitted by /u/Fantastic-Hurry-903
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FBA Product owner looking for partnership
so basically I am a brand owner, and I recently have my listings(8 products) up on amazon , on a niche that is not widely being used, I am totally new to amazon ads and the world of marketing, and was looking for a company or some people that will maybe take control entirely of the marketing and everything as partners, where we will make a deal by fair percentages and everything would be also legally done, are there any marketing companies or people like that?
thanks
submitted by /u/astred121
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