#543 – New Amazon Creator Ads, TikTok Shop Gets MCF, & Walmart Uses AI to Speed Up Delivery | Weekly Buzz 8/6/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Enters the Multichannel Fulfillment Race with FBT MCF
https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/

New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy
Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs.

How Walmart is increasing delivery speed using AI models
https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models

Amazon Seller Central News: Answers to your product title update questions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5

Amazon Seller Central News: Understand why you’re not the Featured Offer
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ

Report Amazon brand violations faster with one guided experience
https://sell.amazon.com/blog/announcements/report-a-violation

Amazon Seller Central News: Boost your sales during the Labor Day Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC

In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:00 – Introduction
• 00:42 – New Sponsored Product Creator Ads
• 03:14 – TikTok Shop Now Offers MCF
• 05:22 – How To Check Amazon Relevancy
• 13:19 – Walmart Uses AI to Increase Delivery Speed
• 14:39 – Answers to Your Title And Item Highlights Questions
• 17:44 – Why You’re Not Winning the Buy Box
• 18:49 – Report Violations Faster
• 19:31 – How to Calculate TikTok Shop Profitability
• 22:51 – Boost Sales During Amazon’s Labor Day Sale

Transcript

Carrie Miller:

New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. This and more on this week’s episode of The Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the AM PM podcast by Helium 10. I’m your host, Keri Miller, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok Shop, and e-commerce world. We let you know what new features Helium 10 has, and we also give you a training tip of the week.

Carrie Miller:

So let’s get started and see what’s buzzing. All right, now let’s go ahead and get into our first piece of news, and that is new sponsored product campaigns might be utilized by creators off of Amazon. I actually first spotted this on LinkedIn. Destiny Wishon actually did a post on this. Basically what this is, and I’ll go a little into detail and read it, it’s basically that on August 10th, sponsored product campaigns may begin appearing off of Amazon through creators.

Carrie Miller:

So I’m gonna just kind of scroll down a little bit here. I have to be in the Amazon Influencer program, so the current campaign settings, bids, and budgets actually still apply, and you don’t need anything new. So basically what is happening is your products can be showcased to these creators that are in this program, and then they can choose whether or not they want to kind of promote them or show them off of Amazon.

Carrie Miller:

Now, if a click happens, then basically you’ll get charged for that click. So say they post it on a website, like a blog, or maybe they’re posting on their social media. Now, I don’t actually know all of the details of where these are gonna be allowed to be posted, but I’m assuming it’s probably social media, blogs, tutorials, buying guides.

Carrie Miller:

A lot of people do a lot of buying guides, especially during Prime Day and Q4 and stuff like that. So basically, they’ll be able to promote these, and if there is a click, then they’ll basically be charged as if it was a sponsored product click. So standard sponsored product billing applies.

Carrie Miller:

It’s like pay-per-click, just the same. Now, the thing that’s really good about it is that you’re not actually just hiring an influencer, having to negotiate content with them. So Amazon is actually gonna recommend products to them, and then they’re gonna decide what they wanna feature. It also doesn’t necessarily mean that every product campaign is gonna peer through influencers. So it says may begin appearing. So it’s not everyone that this is gonna happen to.

Carrie Miller:

Obviously, the creators have to choose your product. I think one of my concerns, and I don’t know if anyone actually brought this up, is that if you already have your campaigns dialed in, maybe you don’t actually want a creator to start kind of taking away your budget by posting something and then kind of getting those clicks. So this is kind of iffy because I would think you would wanna set this up yourself and have another separate campaign just for influencers.

Carrie Miller:

So I don’t know how this is exactly going to work. And maybe if you have any insights to that in the comments, you could put that in there. But I think that might be one of my concerns is just utilizing your budget where you don’t want it to go or you didn’t specify it to go. But yeah, that’s just something to kind of think about and be aware of that this is going to start August 10th. So thank you to Destaney for bringing that to our attention.

Carrie Miller:

All right, so up next, we have that TikTok is entering the multi-channel fulfillment race. And so now we have the three biggest sellers in the online space, basically Amazon, Walmart, and now TikTok Shop. And so it talks a little bit about that. Amazon has FBA, Fulfillment by Amazon, and they do MCF. Walmart has Walmart Fulfillment Services and TikTok has Fulfilled by TikTok. All of them have different names for these programs. Amazon was really the first one, it’s called MCF.

Carrie Miller:

And they’ll fulfill your orders from your Shopify site, from TikTok, from Walmart, from all these different channels. Walmart also has multi-channel solutions. And then TikTok now has multiple channels fulfillment is what it’s called. Now, the interesting thing about this is Amazon and Walmart both have their own warehouses. They own the real estate all over the country. Whereas TikTok, they actually don’t have their own warehouses and they basically utilize other third-party logistics.

Carrie Miller:

So that is something that I think is a little bit iffy about BT right now, is that you’re not necessarily getting a uniform product when you’re shipping through TikTok or fulfillment by TikTok. So that’s something to kind of consider. I’d be curious to know any of you are using FBT right now for just your TikTok shop orders, just to know how that’s going.

Carrie Miller:

I’ve actually received some orders off TikTok shop and actually the majority of them that I received, they look battered. So I’m just wondering what that whole experience is like as a seller, if you have a lot of products that arrive broken or things like that. So that is something that’s basically started now.

Carrie Miller:

And I think it’s really gonna help with some competition because maybe that’ll help with pricing. And I think he mentioned, yeah, so it’s good news for sellers, competition is always good. I think it is good that there’s some competition, maybe some are faster, maybe some are gonna be less expensive. So they’re gonna be competing against each other now. So hopefully we’ll see some more, kind of deals and things like that so that our fulfillment maybe goes down a little bit. And so that is the latest with the fulfillment by TikTok.

Carrie Miller:

All right, next up, we actually have our new feature alert, which is Bradley is gonna actually show you how to use Helium 10’s new MCP connection with Amazon’s recommended rank. So I’m gonna go ahead and pass it off to you, Bradley.

Bradley Sutton:

By far the most slept on feature of Helium 10 for the last eight years is the Amazon recommended rank feature. This is in Cerebro and still today, no other major tool out there has this. Basically, it’s something that tells you what is the relevancy to Amazon for any keyword, for any product.

Bradley Sutton:

This is not something that’s a Helium 10 estimation. This is coming directly from Amazon’s relevancy engine where, hey, you wanna know, why am I not getting impressions for this keyword? Well, maybe it’s because Amazon doesn’t think that your product is very relevant for it. What this is in Helium 10 is in Cerebro and you’ll see a column that says Amazon recommended rank, right? And if I sort that, for example, here is a cursive grooved workbook here. I sort it by Amazon recommended rank.

Bradley Sutton:

The number one means cursive workbook. This is the keyword that Amazon thinks is most relevant for this product, especially in the context of advertising. Doesn’t mean it’s the most important keyword. It’s just Amazon has its own internal scoring system of how it rates keywords in relation to products. We take that scoring system and put it in reverse order. In other words, the one with the highest score is the one with the number one rank.

Bradley Sutton:

And then usually when you look at the top 20, 30 keywords here, it paints a picture of what Amazon thinks the product is. And so many times that you’re having relevancy issues, you can’t rank for a keyword, you can’t advertise for it. It’s because Amazon might be confused about your product. And then this is what is going to tell you if that’s the case. So for those of you who have never used this, by all means use this, this is nothing new. This is not the new feature alert right here.

Bradley Sutton:

Platinum plans, Diamond plans, any plan in Helium 10 has always had access to this. But if you wanna start doing, you know, like mass work, I created a skill using our Helium 10 MCP that allows you to take this metric to the next level. So first simple thing you can do with this skill in cloud is I say, hey, use the ARR skill to summarize what Amazon thinks this ASIN is. You know, you just wanna like, hey, get a summary. Maybe it’s a new product or you just wanna analyze a competitor product or whatever. You can do that for your product or your competitor product.

Bradley Sutton:

And here it goes. It says, hey, Amazon reads this product as a paper meal planning and fitness tracker, journal notebook. It’s most relevant keywords are meal planner, food planner, meal tracker, et cetera, et cetera. And it says, hey, interesting thing worth noting, every top Amazon recommended rank keyword here is a variant of meal, food, fitness planner. So Amazon’s understanding is tightly focused on that niche. All right, so pretty cool, right? Just, you can get like a summary of it. All right, you wanna take it a step farther? Well, here’s another one.

Bradley Sutton:

I was in Helium 10 ads. You don’t have to be in Helium 10 ads for this. But for one of these meal planner products, I ran a query here in ads. I’ll say, hey, show me what over the last 60 days I have gotten less than 200 impressions on, right? Like, you know, I should have more than 200 impressions for something I’m bidding on if my bid is reasonable. And so it gave me a list of 11 keywords here, right?

Bradley Sutton:

Meal planning, notepad, weekly menu, et cetera, et cetera. And so I’m just wondering, why am I not getting impressions for these keywords? You can see some of these have zero impressions even. So what I did was I downloaded this and I uploaded it to Cloud. And I said, hey, here’s a list of keywords I’m advertising for that don’t get many, if any impressions for this ASIN. Use the ARR skill to tell me if it’s possible I have relevancy issue with any of these keywords.

Bradley Sutton:

And then so here, here’s what the results are. It pulled the list from Cerebro. And then it said, here, here’s low risk. Amazon already sees you as relevant. It’s like, hey, workout journal, meal planner and fitness tracker, you’re doing good. Amazon knows you’re relevant. You’re already ranking for it. And you’re in Amazon recommended rank. Here, moderate, there’s a couple of keywords like weekly meal planner and grocery list.

Bradley Sutton:

It doesn’t appear in Amazon recommended rank, but I am ranking lowly for it at 202. By the way, Helium 10, the only tool that’s showing you where you’re ranked all six pages. If you’re using other tools, it’s only gonna show you where you’re ranked in the top two pages. So there’s a advantage right there. But now here’s a list of keywords that says, these don’t appear anywhere in Amazon’s data, not Amazon recommended rank. You’re not ranking for it organically.

Bradley Sutton:

You’re not showing up in sponsored ads. And so it’s telling me, hey, I might have some relevancy issues with these keywords. And it gives me like a summary of what I can do and kind of like what the takeaway is from this. All right, pretty cool, right? So now I can go back and maybe it’s I’m not indexed for it or maybe I need to add the keywords to add some relevancy, et cetera. All right, here is another use case.

Bradley Sutton:

Here’s a product on this account that’s doing okay. It’s selling like, I don’t know, 30, 40 units a month. But then look at this product in the same niche. It is doing like 6,000 units a month, which is pretty crazy. So obviously my first thing is, hey, let me run Cerebro on this. Where is that product getting sales from? Where they’re ranked in the top 10? And I’m not ranked at all. And then the next step is obviously I would want to do advertising for that keyword, right?

Bradley Sutton:

So here’s what I prompted Helium 10 MCP to do, or Claude, I should say. I said, use Cerebro to compare my product with this competitor. Give me the keywords with at least 500 search volume that I’m not ranking for, but that the competitors organically rank in top 10. But before I start advertising for these keywords, let me know with the ARR skill if I have any potential relevancy issues, all right? So I don’t just like start blindly advertising and I’m gonna get no impressions. Let me see if there’s something I can do about it to help me a little bit.

Bradley Sutton:

So it pulled out all the keywords. As you can see, it said there’s 34 keywords. Here’s the relevancy reading. Here’s the ones that are green light. Hey, go advertise. Amazon already thinks you’re relevant. Like here it is, kids handwriting practice book. It’s in the Amazon recommended rank. I’m not even organically ranked at all, but my competitors in the top 10, hey, let me go ahead and start a campaign on these keywords right away.

Bradley Sutton:

But then here it says here, yellow alert. Probably fine, but relevancy thin, all right? So there are some keywords here where it’s not really showing up very highly in Amazon recommended rank or at all. Here it tells me, hey, you know what? Skip these terms entirely. These are competitor brand names potentially. And then it gives me the pattern, all right? Based on this Amazon recommended rank. It’s like, you know what?

Bradley Sutton:

According to what you’re showing up for, Amazon clearly sees you as a handwriting practice book, but doesn’t associate you with some of these keywords that other people are getting sales from like tracing or age-specific phrasing. And so what does this mean? This means that, hey, maybe before I go start going after these like keywords here, I need to work on my listing to convince Amazon’s relevancy engine that, hey, that these products, these keywords are relevant because, you know, Amazon is all about relevancy.

Bradley Sutton:

Amazon wants to get sales, right? So it is not going to show products even if somebody advertises for it, if it thinks that it’s completely not relevant to the customer, all right? Amazon’s relevancy engine is kind of geared towards the customer.

Bradley Sutton:

And so it makes sense that, hey, before I start advertising for it, if I really wanna have a good chance for Amazon to pick me up or to start ranking organically or even in sponsored, I need to convince Amazon’s algorithm that, hey, my product does have to do with tracing. Otherwise I could just throw a $4 bid out there and doesn’t mean that Amazon is going to accept it if it’s like, no, I don’t wanna look like a fool and show this product that has nothing to do with what the customer is searching for, all right? So guys, this is a super cool metric.

Bradley Sutton:

Again, the base Amazon recommended rank, you can do a lot of this stuff. It’ll just take you a long time in Helium 10 today, even if you have a Platinum plan. But if you wanna start doing this kind of like in bulk, take a look at this skill, just comment ARR skill and we’ll slide into your DMs, whether you’re watching this on Instagram or YouTube or somewhere else, and we will give you the download link for this skill.

Carrie Miller:

Thank you so much, Bradley, for that new feature alert. Okay, so this next piece of news is about how Walmart is using AI models to increase delivery speeds. Now I know all of these retailers now have their own fulfillment or their kind of multichannel fulfillment stuff, but now Walmart is also using AI to get the fastest delivery.

Carrie Miller:

And I think that is really important for Walmart. It really has been since the beginning. So they’re actually using the models. And in this article, Walmart is using what it’s called intelligence layers, which sit at the heart of its AI models to better predict what customers are going to order and when and put the right product in the right part of its supply chain so it gets to people faster. So it’s really kind of just understanding the customers in certain areas. And that does make sense with different seasonal things.

Carrie Miller:

Maybe when it’s snowing, you’re gonna have different types of products for the snow, or maybe if you’re near the beach, you’re gonna have more beachy type items. Further goes on to say what AI is enabling them to do is have a better understanding of who their customers are, where they are and anticipating what they’re going to buy. So this is actually really cool.

Carrie Miller:

And I wonder how fast exactly this shipping is going to be, whether it’s like less than an hour or and how accurate this is gonna be with stocking certain products. I know a lot of times when I do wanna order something through the website on Walmart, it does actually take a few days. So it’d be really interesting to see how well this predicts what people are actually gonna buy in different areas.

Carrie Miller:

All right, up next, Amazon actually released some more answers to questions people have had about their title and item highlights updates. So it’s basically saying, how is this update going to affect search and discoverability of products in Amazon stores? So they said your search and discoverability are unchanged.

Carrie Miller:

Item name and item highlights are both inputs for search and one isn’t prioritized over the other. So there’s gonna be the main title that’s 75 characters and then you have more characters in the item highlights that kind of give you a space where you can give more details about the actual product. And some of them already show, I have noticed that not all the products are showing this yet, but it’ll show the item highlights right underneath the title.

Carrie Miller:

And I’ve only seen it on the mobile app, but they say it’s actually going to also be in the web app. And I think it says it right down here. It says effective August 10th, item highlights will display beneath the item name across desktop and mobile.

Carrie Miller:

The number of characters that are visible on screen may vary depending on screen size or pre-configured display settings. It says also, can I update my listings in bulk? Now I actually tried to do this and I have had some challenges with updating my title as of kind of like ownership, I guess, of my listings themselves.

Carrie Miller:

And so Amazon’s given me a lot of difficulty and I did download my category listing report and I uploaded again and it just did not work to actually change the titles. So I ended up having to use Helium 10’s tool. And there is a tool that Helium 10 has that it’s basically our bulk title update.

Carrie Miller:

It’s in the listing builder tool. And you can basically push through the API, the title that you want it to change to. And it works this way. This is the only way I was able to get it to work. I’m actually going to be meeting with a seller support at Amazon Accelerate to try to figure out why I can’t update my titles easily. You should, most of you should be able to do this through the category listing report.

Carrie Miller:

As long as you keep that title, you notice 75 characters or less. And then the item highlights within the characters, but that’s one way of doing it. Where do I put my brand name or other key product details? It says, with this update, you’ll still have 200 characters to list your important product information. Those characters will be split between item name and item highlights. Based on our best practices, we recommend that you keep your brand name in the item name.

Carrie Miller:

So that’s in the main title and all other important details can be distributed across the fields. And then should I add variating attributes in item name or in item highlights? It says, we recommend that you include the most important variating attributes in the item name. If the 75 character limit prevents you from including all attributes in the item name, you can retain the most important attributes there and move the others to the item highlights. So that’s kind of what I did. I actually had kind of like the basic title, the main things, and then I have some extra information in the item highlights as well.

Carrie Miller:

Oh, if you had those kinds of questions, those hopefully answered a lot of your questions for the updates to the titles. And again, if you need some help with updating this, it’s not working with the category listing report or your bulk uploads, what you can do is use Helium 10’s sync through our title update tool that we actually just came out with. And it does work because it’s pushed directly through the API and it kind of overrides even what it would do on the spreadsheet or it’s basically better. So I would try that out if that is, if the category listing report isn’t working for you.

Carrie Miller:

Okay, up next, we have another article from Seller Central and it’s understanding why you’re not getting the featured offer or the buy box. So they now have a seller assistant here that helps you to understand why you’re not getting the buy box. So if you’re having trouble getting the buy box and this has been a problem for you, you can actually take a look at these things. It says through the seller assistant. So basically the seller assistant can now diagnose and recommend fixes for the following, offer viability issues, such as missing inventory, listing blocks, missing information or other offer issues with steps to fix them.

Carrie Miller:

And then pricing eligibility and gaps between your offer and the current featured offer with guidance that can help your offer become featured, and basically like win the buy box. Delivery gap speeds, including higher delivery promise compares to the current buy box and offer and whether adjusting it could help you become the main buy box owner or winner. Regional coverage gaps where your offer isn’t shippable with recommendations to expand your reach.

Carrie Miller:

So if you’re having trouble with the buy box, then now there is a seller assistant that can help you figure out why you’re not getting the buy box. Next up, you can now report brand violations faster with one guided experience. So there is a new report violation tool in Amazon Brand Registry.

Carrie Miller:

So you can report IP infringements, store policy violations and regulatory compliance concerns all in one place. So this article and it’ll be linked below in our description, but this is going to show you basically how to report those violations. I’m hoping this will make it easier for you to kind of deal with infringements or things like that.

Carrie Miller:

But yeah, they’re trying to make it a bit easier for you to report the violation. Now, how fast they work on making sure that it’s taken care of, I don’t know about that, but at least they are making some improvements with the speed that you can report the violation. Next up, we have Shivali with our strategy of the week. So take it away, Shivali.

Shivali Patel:

How to see what your profitability might be on TikTok Shop. Maybe you’re somebody who hasn’t quite started selling on TikTok Shop, but you’re curious about it. Obviously, there are some things to consider. For example, is your product TikTokable? Is it demonstratable? Is it at a good price point?

Shivali Patel:

And these are things that only you can determine for your niche or maybe through Helium 10 education. But let’s say you’ve gone ahead and decided that, yes, this is a good product for TikTok Shop. How do you determine whether it’s something that’s actually profitable?

Shivali Patel:

Is it going to make you money? Because that’s the whole reason you’re in business, right? And how can you tell what’s the difference in profitability if you are going to fulfill that product through fulfilled by TikTok, through your own shipping or multi-channel fulfillment?

Shivali Patel:

Well, my friends, there is a way to figure that out. We’ve got the Chrome extension and our Helium 10 Chrome extension lets you go in and play around with the numbers to see whether or not that product is a good idea on TikTok Shop. Let’s go ahead and have a look.

Shivali Patel:

Go to your listing on Amazon and I’m taking a look at the Cursive Groove handwriting product. Go ahead and select the Helium 10 profitability calculator. In doing so, you’re going to find that there’s an FBA and FBM profitability calculator tab.

Shivali Patel:

I want you to go ahead and select the tab that says TikTok Shop. As you can see, based on the size and price of your product, you can figure out whether or not you want to keep the price the same. Let’s just say for the sake of this example, you choose to keep it the same as Amazon, what will your margin actually be?

Shivali Patel:

If I use fulfilled by TikTok and my product stays one month in storage, then this is my margin. It’s about 38%. What if I use Amazon multi-channel fulfillment instead? Maybe you don’t have inventory at your place or you don’t want to give TikTok Shop a try through fulfilled by TikTok. Instead, you want to use the inventory you’ve got at FBA. That’s totally plausible.

Shivali Patel:

How much would it cost you to just use your FBA inventory? It’s a little bit more expensive, but you don’t have to keep the inventory at TikTok, which is the perk. So I can see that instead of 38%, it’s 27% margins. Maybe I want to calculate in about 15% for advertising budget. So now I can see that the margins go down to 14%. What if I’m going to ship it myself?

Shivali Patel:

I know I can use these flat rate envelopes that cost about $10 each. So if I put in $10 and look at that, my margin is only going to be 13%. So maybe I don’t want to go this route. This is a great way for you to get a quick and rough estimate of what profitability might look like if you were to transition those products from Amazon over to TikTok Shop. And this is the only Chrome extension out there that lets you figure out what’s going on with not just your listings, but also your competitors listings and figure it out on a completely different platform for different kinds of fulfillment methods, by the way. So go check this out.

Shivali Patel:

And if it is something that you decide to run with, make sure you take a look at Helium 10’s listing converter tool, because you might have tons of skews. You might not know where all of your images even are, but you don’t have to worry about that because you can actually go in and bulk convert those listings over. Helium 10 through the listing converter will actually create drafts for you that you can either choose to manually approve or automatically approve. And there you have it. It’s all good to go within minutes.

Carrie Miller:

Thank you so much, Shivali, for that strategy of the week. All right, last but not least is Amazon’s Labor Day sale. Now, Amazon doesn’t usually push this a whole lot, but it is a good potential for you to boost your sales during Labor Day and maybe clear out some inventory so you can get in that inventory for Q4.

Carrie Miller:

This Labor Day sale is from August 28th to September 7th. And basically what they’re saying is, drive these sales before Q4 starts to get rid of that excess inventory. Now, if you have some products that haven’t been moving, there are some ways that you can clear out your inventory.

Carrie Miller:

One is with Amazon Outlet, and the deadline is August 14th for all of these deals. You can also use promotions, prime exclusive discounts, lightning deals, best deals, and coupons. That, again, those deadlines are August 14th.

Carrie Miller:

And then you can also start advertising early is what they’re saying. And then also improve your inventory health score so that you can start increasing that storage for Q4. So this is kind of a prep for Q4, but also a way to help boost sales.

Carrie Miller:

So if you are interested in this, there’s more information in the link in our description that you can follow to figure out what deals would work best for you. So that is all I have for this week’s episode of The Weekly Buzz. I hope this was very helpful. We had a lot of interesting news this week. So we will see you again next week to see what’s buzzing. Bye, everyone.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #543 – New Amazon Creator Ads, TikTok Shop Gets MCF, & Walmart Uses AI to Speed Up Delivery | Weekly Buzz 8/6/26 appeared first on AM/PM Podcast.

#546 – 10 New Tools & Strategies to Grow Your Business

Audio version above. Video version below

What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.

The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.

There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues.

The biggest takeaway is that these aren’t just new buttons to click. They’re opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you’re researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do.

In episode 546 of the AM/PM Podcast, Bradley covers:

• 00:00 – Introduction
• 01:27 – Keyword Tracker Index Checker
• 04:57 – Niche MCP
• 08:00 – MCP History – Price, BSR, Reviews, Search Volume
• 11:16 – Amazon Ads Tactics
• 15:56 – Index Checker MCP
• 18:21 – TikTok Shop Seller Pulse
• 20:09 – MCP Product Targeting
• 23:48 – Walmart Inventory Levels
• 24:53 – MCP Competitors
• 29:02 – Amazon Indirect Costs
• 31:20 – AWD Inventory

Transcript

Bradley Sutton:

How to check if unranked keywords are even indexed on Amazon. See your TikTok shop sales in real time. Get a list of products you can target in sponsored ads in seconds. This and more on today’s episode. Hello, everybody, and welcome to the AM/PM podcast. My name is Bradley Sutton, and I’ll be your host. And this is the show where we discuss all things Amazon, TikTok shop, and Walmart private label, and how to generate recurring revenue streams 24 hours a day during the AM and the PM, hence the name of the show. Get it? AM/PM podcast. And as a matter of fact, this week, I spent 10 hours a day at the Helium 10 office filming a new AI course for Helium 10. And while I wasn’t on my computer, I was still making money online.How cool is that? Pretty cool, I think.

Bradley Sutton:

All right, guys, we have 10 plus two bonus new strategies that can help you make money or protect the money that you’re already making. Usually, we kind of like drop these once a week because usually Helium 10 drops a new strategy or a new kind of tool once a week. We had 10 this week. So I was like, man, I got to do a special episode. For those of you who don’t have Helium 10, don’t tune out. These are still Amazon, TikTok shop, Walmart strategies that you need to kind of like be aware of and figure out other ways to do it. Those of you have Helium 10, you’ll be able to like just hop right into the tool and get to it. So without further ado, let’s get into the first one.

Bradley Sutton:

What is indexing on Amazon? Indexing is if you are searchable for a keyword. Indexing is not ranking, all right? Ranking means you are showing up in the top seven pages of the search results, the top 306 positions. Indexing means you have the potential to show up in the top seven pages, all right?There’s a clear difference. Now, to rank for a keyword, you need to be indexed, all right? But if you’re indexed, it doesn’t mean you’re ranking. We have in Helium 10 for years, one of our first tools was called Index Checker, all right? So you can just drop a couple hundred keywords into there and see if you are indexed or not.That has been there since day one. Now, what is new is inside of Keyword Tracker in Helium 10, directly from there, you can now have an Index Checker. Right now, guys, this is for Elite members. Soon, it’s going to go to Diamond and even Platinum members. All right, here’s how it works.

Bradley Sutton:

Right now, this is working for any child item that you’re tracking. It’s going to work soon for products that you have variations on, or you’re going to be able to choose which product that you want to check the indexing for. But the whole point of Keyword Tracker is, hey, hey, where am I ranking organically and sponsored? But what happens when all of a sudden your keyword rank goes away? Well, it could mean that you just fell off the first seven pages, or it could mean, for some reason, you are de-indexed, right? And that maybe the keyword dropped out of your listing. Like maybe Amazon changed your title, right? And the only place you had that keyword was in the title, and now you’re not searchable. So in the past, what would you have to do? Hey, let me check all the keywords that I stopped ranking for, and let me go ahead and copy it and paste it and put it into Index Checker. No, right now, you can do that directly from Keyword Tracker. So like, take a look here. I sorted it by organic rank. And like, here’s some products that I was ranking for, but that I’m not right now. So I’m gonna select all these ones that I’m either not ranking at all for, or I was and aren’t now.

Bradley Sutton:

Now, I’m not gonna choose stuff that I’m ranking for, like right now, because by definition, I’m indexed. I mean, I can’t rank organically if I’m not indexed, all right? So these ones that say above 306, that means we’re not in the first seven pages. This is why it’s so critical to be tracking all pages. Helium 10’s the only tool that does that.You know, other ones out there, they’re only tracking like what’s happening in the first two, three pages. So I just chose about 10 different keywords here for this product. And I’m going to hit run Index Checker. Now, take a look here. After just a little bit of time, a new column will pop up here on the right. And it tells me, hey, even though I’m not ranking currently, I am indexed for these keywords. But then here’s a keyword, Fitness Planner 2026. I am not indexed, all right? So again, I didn’t have to go to Index Checker to do this. I can do it right from Keyword Tracker.

Bradley Sutton:

What’s the use case for this? Now, this keyword, I gotta check it. Fitness Planner 2026, which of those words is causing this whole phrase to be not searchable? If I’m not searchable, if I’m not indexed, that means I can’t run exact match sponsored product campaigns against this keyword. So I have to go get myself indexed. I may need to add one of the words that’s missing to my listing or work on my relevancy. But again, this is one of the most asked for tools of the last five years. It just kind of takes the process a little bit faster. Instead of having to copy and paste keywords to a completely different Helium 10 tool, right here inside Keyword Tracker, I can run Index Checker.

Bradley Sutton:

Now, the next one, I actually dropped earlier this week on the Weekly Buzz, but let’s go ahead and review it for those who didn’t see the Weekly Buzz episode. Now, next up is New Feature Alert, and this is probably the most anticipated one or recent MCP launches. As soon as the Helium 10 MCP came out, what everybody was asking me is, hey, when will you have MCP for X-Ray? And the answer in a nutshell is never. You know, X-Ray is a Chrome extension. It’s not something for the MCP. That being said, basically what you guys were looking for is now here. Is it X-Ray MCP? No, it’s actually called Blackbox Niche MCP, but it’s kind of the same thing, something completely unique to Helium 10. How does it work? Let me show you. Blackbox Niche is a tool that has been in Helium 10 forever.

Bradley Sutton:

Basically, you enter in a keyword and you get all of the search results as it looks on Amazon, but with all the details, but it’s inside of Helium 10. So now what you can do is you can enter in, you know, like 10, 15, 20 keywords to Claude and get X-Ray level information. Let me go ahead and enter in like five keywords here to Claude and show you how this works. Now, what I just entered here into Claude was five keywords, coffin shelf, coffin bath mat, coffin mirror, gothic decor, and Halloween party supplies. And then I said, hey, first take these keywords. Tell me the search volume for each of these. And then also of the top 20 organic results, you know, I can go top 50, top 100. Again, this is kind of like what X-Ray gives you, right? For the top 20 organic results for each, using Blackbox Niche, what the total sales are for those top 20 products, how many listings have more than $5,000 of sales in the last 30 days, and then going to the top 10 products, how many of them have less than 150 reviews.

Bradley Sutton:

So it’s even like better than what people were wanting for MCP for X-Ray, because this is not something that you could just filter out easily when you’re using the Chrome extension. So let’s see what Claude says using the Helium 10 MCP. And take a look. We’ve got the results right here. It gave me this little chart, shows me the search volume.Halloween party supplies is in the lead at 15,000. Total sales, we can see A, there’s definitely kind of heavy, the coffin bath mat, Halloween party supplies. You can see the total revenue. It’s in the millions of dollars for a couple of these for the top 20 products. How many listings greater than $5,000 worth of sales? It’s showing me a coffin shelf is actually the least. And then how many of the top 10 that have less than 150 reviews? Halloween party supplies only has one, but coffin mirror has eight, all right? So these were just a sample of the kind of things I can ask it.

Bradley Sutton:

But again, this is what everybody was asking for, which is, hey, we want to see basically x-ray level data and be able to search it so that I don’t have to go one by one on X-ray. So this is something that I want you guys to play with. Just trigger it by saying, hey, Black Box Niche with the MCP. Guys, if you haven’t tried out Helium 10’s MCP yet, make sure, give it a try, give it a spin. All right, next up, another brand new MCP feature from our team. And this is history of different data points, all right? This is gonna be price history of any product on Amazon. BSR history, review history, search volume history, all right? So check this out. Here, I entered a prompt in Helium 10’s MCP right here in Cloud.

Bradley Sutton:

I said, tell me the 90-day high price and low price and average price for this ASIN. And then I said, in the same time period, give me the high, low, and average BSR for this product. And in the same time period, how much has the review count gone up? I can do this in one product. I can like drop a list of 10 products and have them make a chart here. I also said in the same prompt, show me a graph of the search volume for collagen peptides over the last 60 days this year and also last year in the same graph so I can see year over year changes. So I’m just trying to like lump all of these things into one. Why is this beneficial, all right? Well, hey, you might want to see what the pricing strategy of your competitors are. How steady is their BSR? Are they increasing in sales or decreasing in sales? What kind of review velocity do they have? A keyword search volume, maybe you have a list of 30 keywords and you wanna see are the search volumes going up or are they going down over time? Is it up or down year over year, et cetera, all right? Let’s take a look at what Claude told us here with the Helium 10 MCP.

Bradley Sutton:

Hey, for this ASIN, this collagen peptides, the high price $59.95, low price $59. Right away I’m seeing, man, this competitor does not change their price that often. Only a dollar difference in the last 90 days. Average $59.58, okay? The BSR, the lowest BSR they had was 76. It was on June 25th. Wasn’t that around Prime Day perhaps? The worst was 244. So again, their sales are pretty darn steady as we can see here. Average BSR, 185 in that category. It even gives me some added data here. It says per Helium 10 data, it says worth noting, this had a steady number three in the collagen subcategory. Helium 10 has the history of the subcategory BSR too. The reviews, it said it started at 129.008 and ended at 129.799. So 791 review increase over the last 90 days, all right? So it gave me all the data that I asked. Here’s the graph of the search volume for collagen peptides. I can see that 2025, it actually was a little bit higher in July. But that correlates with what? Prime Day last year. And then the spike this year was the end of June, which was what? Prime Day this year.

Bradley Sutton:

So again, it’s pulling in this Helium 10 data and it’s showing me, hey, collagen peptides is pretty steady of a keyword as far as search volume was. This is all just in one prompt, guys. A lot of this stuff you can only get in Helium 10, a lot of this historical information. So if you have the Helium 10 MCP, get in there and start checking out this historical data. All right, new strategy number four. This is in Helium 10 ads bid tactics library. It even dropped my name in here. I didn’t even know they were using my name. It says Bradley Sutton’s master bid rule is now one click away. Let’s go ahead and take that click and hit explore bid tactics. Now, for those who don’t know, Helium 10 ads and whatever PPC tool you guys are using, it’s important to set up the rules.That’s the whole point of using software is instead of trying to download search term reports from Amazon and run pivot tables and V lookups and all those things, set up rules that allow you to kind of like surface the changes you need to make to your advertising in order to reach your goals.

Bradley Sutton:

Whether it’s about negative matching keywords, maybe it’s about a ladder system to increase your bids if your ACoS is low or to decrease your bids if your ACoS is too high. Maybe you’re trying to do rules based on your ROAS or number of impressions or number of sales. All of these things, you should be setting rules so that you’re not doing a lot of the heavy lifting. Let Helium 10 ads or whatever tool that you’re using kind of like do all the calculations and then just give you suggestions on what you need to change in order to reach your goals. Now, a lot of times I have talked about my rules. All right, it’s just one of many rules where I start where I say, hey, if something is over 200 ACoS, 200% ACoS, go ahead and try and pause it. If it’s between 100 and 200, try and bring it down to 80. If it’s between 80 and 100, bring it down to 60. If it’s between 10 and 20, bring it up to 25, et cetera, et cetera, right? It’s like, we call that like my laddering system where over time, I’m not trying to just drastically in one week, get to my target A cost because that’s like a recipe for disaster sometimes. But I have this thing where it’s like, hey, over a month to two months, it’s gonna gradually increase my ACoS to what I want or decrease my ACoS to my target. So what you guys can do here in ads is go to your rules and automation, click on like, for example, bids, hit add rule and then scroll down and you’ll see this new button called apply templates and tactics. And so for example, this is the first time I’m seeing this, guys. I can’t believe they literally put my name on this, but here it says Bradley’s master bid rule, all right? So let’s click that and you can see here that now there are ones that are grayed out, all right?

Bradley Sutton:

A lot of these other rules, they have kind of like completely different metrics that you can be optimizing for. Destaney is the one who gave some of her input on some of these rules, but this allows tons of customization. So you’re not having to make the rule from scratch. So let me scroll down here. Let me go ahead and hit confirm. And now it asked me some questions. It says, hey, what’s my target ACoS? I’m gonna say, hey, I wanna get 25% A cost, for example.It says, what’s the lowest bid we should ever set, right? I’m gonna say, you know what? I can go all the way down to 5 cents. What’s the highest bid we can set? You know, I could put nothing here, or I can say, you know what? I don’t want anything over a $10 bid. How big should each bid increase be, all right? Maybe I’m like, I only wanna increase maybe a maximum of 10% at a time. Below how many impressions should we step in and start raising a keywords bid? This is like, hey, if I only have five impressions, regardless of what my ACoS, maybe there’s no ACoS, start raising the bid. I could leave this blank.

Bradley Sutton:

Me personally, I’m gonna leave this one blank, but maybe you’ve got some kind of threshold that you wanna do. How many clicks before a keyword has enough data to be judged on for performance? Maybe I’m like, hey, I need to see at least five clicks before I take action. How many clicks with zero sales before we act? Maybe I can say, you know what? If it’s 25 clicks and zero sales, I wanna go ahead and try and pause that target. How many times over your target ACoS before we pause a keyword instead of correcting it? There’s all these different strategies and then I can just enter those in here and then confirm it. And it’s gonna create my whole bid rule. For those of you guys who remember, a lot of my bid rules are these like laddering systems. So like here is, I made this, I had to make this manually, took me kind of like 30 minutes to do. You can see in one of my accounts here, but you can see how it says, hey, if I have over 75% under 100, do what it takes to get me down to 45%. If it’s between 50 and 75, go to 35, et cetera, et cetera. But now guys explore these templates and tactics and you might see a set of rules that kind of matches what you are looking for or what you used to do.

Bradley Sutton:

Brand new inside of Helium 10 adds our templates and tactics. All right, next up, another new tool in MCP and it’s similar to what we talked about before in app. It’s Index Checker. Now in MCP. Now this is like, if you need to do some research on the fly or like a multi-step index check, right? I can even take it a step further and say, hey, show me all the keywords where my competitor is getting sales from, but I’m not. And check Cerebro or Keyword Tracker if I am ranking for any of these keywords. And for the ones that I’m not ranking, run it through Index Checker check if I’m indexed. All right, there’s a prompt right there. You guys pause that, rewind it, copy that. Word for word, what I just said. All right, that’s a prompt that you can use right now. Here’s a different prompt that I just used. I said here, for this ASIN, check Index Checker for these keywords. I said collagen peptides, collagen powder, sumo wrestling powder.

Bradley Sutton:

And then I said, if there’s any search terms that are not indexed, rerun that term in its individual keywords so that we can see which individual keywords are the ones causing the whole phrase to be not indexed. This is very, very valuable. This is the way hopefully you’ve been using index checker. But again, you cannot run advertising if you are not indexed. And just because you’re not indexed for a whole phrase, it could be just one word in there that’s causing that whole phrase to be not searchable. So that’s what I’m doing with this prompt. You guys can copy this prompt. Those of you who are watching this on YouTube, make this a skill that you can run on any of your products. And so here, it showed me those three products and take a look. Collagen peptides, index, collagen powder, index. Sumo wrestling powder, not index, obviously, right? So what did it do on its own? It ran that phrase, sumo wrestling powder, with its individual words now into the Index Checker. And it said, you know what? Powder, you’re indexed for, but sumo and wrestling, you’re not.

Bradley Sutton:

So now what do I do? Hey, if I want to be searchable or start doing advertising on this sumo wrestling powder keyword, it’s telling me I need to add sumo and wrestling into my listing in order to get it indexed, all right? So this is just a quick strategy, guys. You can start doing this in bulk. Combine it with other tools like Cerebro and Keyword Tracker. Make a whole flow. Guys, the Helium 10 MCP is absolutely incredible. The kinds of things it can do. Now, one of Helium 10’s oldest tools, Index Checker, now has the capability in the MCP.

Bradley Sutton:

All right, next up, we have Seller Pulse for TikTok Shop. This is a strategy that’s not necessarily gonna make you money, but it’s something you should be monitoring. I like going into Helium 10 maybe five or six or seven times a day for Amazon to be seeing where’s my sales at for the day? You know, like, hey, around noon, I know I need to have about $500 worth of sales. So then if I see I’ve only got $100, hey, something might be going on. I gotta check my listings. I gotta, you know, check what’s going on, make sure I didn’t lose my keyword rank. Hey, if I have got $2,000 of sales, you know, throughout, you know, through noon, I might have see that something has gone viral. I better go check my inventory or see what happened. You know, did I accidentally do a coupon? There’s a lot of reasons why you want to be checking your sales throughout the day. That’s been for Amazon.

Bradley Sutton:

But now you can do that for TikTok Shop, having almost near real time or at least same day data for TikTok Shop. So here I’m in this account, and this is in Helium 10, showing me my Seller Pulse for yesterday. All right, for Amazon says I sold $1,100. But now if I click here at the top, I go to TikTok. I can go ahead and have this Seller Pulse, and it’s showing me for today or yesterday what my TikTok Shop sales are, how many orders I was able to get. And so again, as you start getting used to this, guys, this is something you should be doing. Monitor your Amazon orders throughout the day. Monitor your TikTok Shop orders. Know kind of like how much you’re getting each day, what you should have, you know, at certain times of the day. And then this is going to help allow you to spot abnormalities in your sales where maybe you’re getting suppressed and you didn’t know, or maybe something has gone viral and you don’t know, and you might have some inventory issues coming up. Seller Pulse is now available for Diamond members, guys, check it out.

Bradley Sutton:

All right, back to Helium 10 MCP, another cool new tool, and that is our product targeting tab. In Black Box, in Helium 10, you have long been able to put ASINs into Black Box product targeting, and I like to use the filter for showing all of the different frequently bought together products that have shown up for the product in the last 30 to 60 days. You know, if you’re looking at frequently bought together or customers also bought, usually it’s only going to, you know, show you two or three products at a time if you’re just looking on Amazon. But when I use the tool in Helium 10, I can see all of the history of frequently bought together because there’s sometimes five, 10, 15, even 30 different products that show up at different times in the month. And this is Amazon saying, hey, people are buying this product with this product, all right? So if it’s a similar product to yours, these are great potentials for what you should be targeting with your own sponsor display campaigns, with your own product targeting, ASIN campaigns, you know, product targeting video campaigns, et cetera, all right?

Bradley Sutton:

So now we can do that in bulk or one by one here in the Helium 10 MCP and then even take it a step farther. Those of you who have like Helium 10 ads and see, hey, tell me which ones I’m not targeting. So here is the prompt. I said, give me a list of all the products that have shown up in frequently bought together for this ASIN. It’s like a competitor hemp cream. And of these, check which ones I currently do not have in advertising an exact match in my product targeting campaigns for my ASIN, which is a hemp roll-on and suggest to me to add these to a new campaign to test. So again, what am I saying? I’m like, hey, analyze my competitor product, which is another hemp roll-on balm here and see all of the products that are showing up in frequently bought together and customer also bought on their page, all right? So there’s data from Amazon saying that people are buying this product together with the other product and then analyze those ASINs and look at what I’m targeting in my sponsor display campaigns and my product targeting campaigns.

Bradley Sutton:

And anyone that I’m not currently targeting suggest to me to go ahead and start a new campaign to test because, hey, if people are buying these products with my competitor products and my product is similar to theirs, makes sense, right? That maybe it’s not guaranteed, but maybe people would buy my product together with these other products. And I can, you know, maybe make a killing here on these product targeting campaigns. All right, and here it goes. It pulled up all of the products that I’m not targeting. It showed me the ones that I am already targeting, right?

Bradley Sutton:

So like I must’ve found these ASINs on my own or from an auto campaign, but it says, hey, there’s a bunch of products right here that are getting tons of sales that people are buying together with your competitor product. That’s worth giving a try. And so now I’ve got a list of some ASINs I can drop right into a brand new product targeting campaign to test. And this is not some like shot in the dark. While this is not guaranteed, I’m gonna get tons of sales from this. This is based on actual Amazon data of what is happening and frequently bought together with my competitor products. Meaning I have a better than not chance that these could actually bring me sales as well. And actually something new that’s gonna come up in a future release. I’ve got a little special something, something here where I can actually just tell Helium 10. Yeah, go ahead and start this campaign for me and actually push that. You guys don’t have access to that. That’s why I’m not announcing that. But if you’re looking here on my cloud screen, it’s actually asking me if it wants me to go ahead and start these campaigns or not. So that’s gonna be something in a future Weekly Buzz we’ll talk about.

Bradley Sutton:

All right, another new feature alert. This time we’re going to a different marketplace. This one is Walmart, all right? So if I am in Walmart here in Helium 10 and I go to profits, we now have inventory levels for Walmart. So you’re gonna be able to see what is your WFS inventory? What’s the WFS reserved? What’s the inbound? What’s unavailable? What’s my seller fulfilled or FBM available? What’s my seller fulfilled on hand? So all of this data, you’re gonna be able to see in this tool inventory levels. Before inventory levels was only for Amazon, but now it is for Walmart. So quick and easy update here for those of you who are Walmart sellers, I can now see inventory levels. And if I actually click into explain, I can even see the history of what’s going on and also my cogs and my gross revenue, et cetera, for my Walmart orders. But the main new thing here is the inventory numbers for whatever kind of inventory you have at Walmart, whether it’s fulfilled by Walmart WFS or if it’s fulfilled by merchant or seller fulfilled.

Bradley Sutton:

What’s another way to do research into products that I could potentially target in product targeting ads? Or maybe I’m just doing product research and I wanna see the closest competitors to any ASIN, whether it’s my product or another product. Well, one of the ways to do this is by seeing what are the products that share the most highly ranked keywords with the seed product or whatever product that you’re entering in. So in other words, if I enter in my coffin shelf, the products that’s gonna show up if I use the tool, get competitors is going to be a bunch of other coffin shelves. Why? Because the other coffin shelves are all ranking for similar keywords to me, like Gothic decor and coffin shelf, et cetera. So this is a good way. If you’re just barely into a new niche, you don’t know who the competitors are. You’re not even sure you have the right keywords. What you do historically in Helium 10, the competitors tab is you just enter it.

And then you see this list of ASINs that are the closest. And it’s by default in order of what products share the most highly ranked keywords. Guess what? I can do that now in bulk or just one by one in the MCP, again, related to other products. So like, all right, here’s the prompt. Again, you guys can just copy this and paste it and use this kind of prompt. This is just one of many examples. All right. I said, hey, use black box competitors to tell me the top 20 closest competitors to this one hemp cream product.

Bradley Sutton:

And then for the five closest competitors, then tell me if there are any keywords in Cerebro, there are any keywords in Cerebro that all five of them are ranking in the top 50 results or on page one that have over 300 search volume. So again, guys, you know, I’m giving you guys examples of what’s the new tool. The new tool is the Black Box get competitors. But all of these things I’m doing, I can combine it with like three, four, five, six different tools inside of Helium 10 to get what I’m getting at. But mostly I’m just trying to like stick to two different tools here just to give you, you know, it’s like trying to stir your creative juices so you can see what kind of kind of like synergy you can use between these unique Helium 10 tools. Let’s go ahead and see what the results are. All right, guys, take a look. This is just every time I do this kind of stuff, it just kind of blows my mind. It found me the top 20 closest competitors. And look at the number one product. It’s it’s my product, the InMotion hemp pain roll on, you know, it accurately showed that this is the closest competitor, right? I kind of knew that already, but it’s kind of cool that the tool figured it out. And Claude figured it out as well. So here’s the top 20 products.

Bradley Sutton:

It tells me the rating, it tells me their price. And then what it did was it took the top five products that are closest in competitors and showed what are the keywords that are driving sales for these top five competitors. And sure enough, here’s some of the main keywords in this niche. Hemp roll on pain, relief, pain, relief, roll ons, cryo freeze, hemp roll on. There’s a there’s a branded search term, but that all five products are all ranking on page one for. And it tells me where is the rank for each of these guys? This is just incredible levels of data that before you would have to go through all these different tools and Helium 10. And sure, I could have done this. But was it would I get this information in like a minute or less? No, it would have taken me probably like 10, 15 minutes to do this and then run, you know, some downloads and stuff like that. Now that Black Box get competitors is right here in the MCP. I can now combine it with these other tools and get this level of data in just seconds or a couple of minutes.

Bradley Sutton:

And here’s the thing. Now that Claude kind of knows what I’m doing. Look at what it actually tells me at the very end of this. It says, do you want me to pull these into a keyword campaign suggestion or check which of them is not already ranking or advertising on for your product? It recognized that my product was one of the ones that is a close competitor, right? Pretty cool, guys. All right. Another new minor feature here in profits. We’re kind of moving profits to kind of be like this, this accounting kind of level of data here. All right. You know, before a lot of people have been sleeping on profits. You know, maybe they just want to check their just general profitability. Well, we started bringing all the other fees that we didn’t have before inside of Helium 10. Another thing that we’re adding is what’s called indirect cost. What are indirect costs?

So if you go to profits, this is our brand new tab that we have here. Brand new feature alert here. Indirect costs.

Bradley Sutton:

Indirect costs are things that aren’t necessarily related to an order per se or a SKU. For example, a direct cost would be like a cost for a keyword that got clicks from a campaign. It can like attribute the spend to an actual product, right? Another thing is your cost of goods sold, right? If I put in that, my coffin shelf costs five dollars. That’s a direct cost, right? Every coffin shelf I sell. It knows that my cost is five dollars. It’s going to deduct that for my P&L, right? But what about your rent that your warehouse rent, that’s not tied to a certain product per se? What about, you know, like your salary, right? A lot of you want to kind of like take a kind of closer look at your overall profitability. Maybe you know what your profitability at the product level is. But what happens when you divide some of the monthly and weekly cost and divide it amongst all the products? That’s where this indirect cost comes in.

Bradley Sutton:

So for those of you who want to start, you know, treating Helium 10 like a, you know, pseudo accounting software, go into your indirect costs, hit the add new indirect costs, you know, put a name for it. You can assign it to like a group of products like, you know what? I want this to go to all, you know, 30 of my products and just to be, you know, divided equally. So when I look at my P&L at the product level, it takes like, you know, 2% of my rent and applies it to here and 2% of my rent and applies it to other ones. The possibilities are endless, guys. I’m not an accountant. I’m not trying to give you guys accounting advice. This is something that our users have asked for. They want a little bit more, you know, visibility into their profitability by taking in these non-Amazon related costs and applying it to their Amazon products.

Bradley Sutton:

All right, I told you there was 10 strategies, but there’s actually 11 because, you know, there was one that we had done in the Weekly Buzz. So here’s the 11th one now. All right, the last one, this is coming in some of the accounts, especially those that have AWD. Another thing that’s one of the top things that our Healing 10 users were asking for is the ability to view our inventory levels for AWD. All right. So I don’t know how many of you guys use that, but if you do now under inventory levels and profits for Amazon, you will see AWD inbound, AWD reserved and AWD on hand and AWD available columns. If you don’t see that and you do have AWD, let our team know. But this is brand new. We’re going to now be able to have a little bit more visibility soon, even in inventory management. But if you go to Profits, you go to inventory levels. Check out your AWD inventory starting today.

Bradley Sutton:

All right, guys, there you have it. 11 new features launched by Helium 10 in a week. Each of these is actually a strategy. It’s not just new features from Helium 10. We don’t make these things just for kicks and giggles. Why should you care about your AWD inventory levels? Well, you got to see how much inventory you have on hand. Do you need to order more? You don’t want to run out of product, right? That makes you that loses you money if you do that. Why do you care about your profitability when considering your indirect costs? Hey, you’re on Amazon to make money. You got to be checking your profitability. Why do you care about indexing of your keywords? You stop ranking for if you’re not ranking for keywords. All right. You’re obviously not getting sales from being organically ranked. And then you maybe want you want to start running sponsored ads on those keywords. Well, guess what? You can’t unless you are indexed. So that’s how checking your indexing is going to help you and help you from not wasting your time trying to advertise for keywords you’re not even indexed for. All right.

Bradley Sutton:

Why do you care about the history of search volume, BSR reviews? You need to check what your competitors are doing, what their strategies are, what kind of pricing fluctuations they have. Remember, one of the things that Alexa is doing now is it’s telling customers, hey, how likely is it that, you know, a product is going to raise or lower in price because it’s got the price history. So you might want to see what are my competitors doing and what can I do to maybe kind of react to that, knowing that people might ask Alexa about the price history of my product or set some kind of alert that, hey, if it dips below a certain price, go ahead and buy it. And there was a bunch of other stuff we talked about today, too. Here at Helium 10, we are all about giving the new features that you, the community, are asking for the most. I’m in a meeting every week where we go over every single one of the requests that you guys have put in. That’s where all these came from. How do you put in request to Helium 10 for a feature that we don’t have? On your Helium 10 dashboard on the top right, there’s this little like speech bubble with quotation marks. Hit that and then hit the give feature ideas button. Put that through. It’s not going to go directly to me, but it’s going to go to this entire panel of a team that, like I said, analyzes these things every week and the things that people ask for the most. Those are the ones that we prioritize to get done. We want to hear from you, especially in regards to AI, to MCP, to advertising, all the things we’ve been focusing on lately.

Bradley Sutton:

But even like TikTok shop, even Walmart, as you can see, we’re adding stuff for Walmart, Amazon, AWD. We never had anything before, but people kept asking about that. So send your feedback through this button to Helium 10. We want to hear from you. And if you guys want to keep up to date with all of the feature updates, we usually don’t launch 10 in one week, so you’re not going to see it on this kind of a podcast episode. But tune in every Thursday to our Helium 10 weekly buzz on the AM/PM podcast where we talk about, you know, what’s going on in the news for e-commerce. But also we give the new feature alert of the week every time that we have one. So that’s the best way to keep up with all of our feature updates. Hope you guys enjoy this episode and we’ll see you next week.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #546 – 10 New Tools & Strategies to Grow Your Business appeared first on AM/PM Podcast.

#548 – All About AGL: Amazon Global Logistics

Audio version above. Video version below

Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller’s supply chain.

Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon’s five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common “Bill One, Bill Two” model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times.

But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs.

Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user.

Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members.

Whether you’re already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn’t necessarily that every seller should switch to AGL—it’s that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing.

In episode 548 of the AM/PM Podcast, Bradley and Alex discuss:

• 00:00 – Introduction
• 00:38 – Everything You Need To Know About AGL
• 03:11 – Inside Amazon Global Logistics
• 07:26 – AGL Vs. Traditional Freight Forwarders
• 10:27 – How AGL Inventory Placement Works
• 13:19 – Understanding FOB And DDP Shipping
• 15:37 – Customs, Duties, And Payment Options
• 18:01 – Using AGL For Multichannel Selling
• 19:43 – Avoiding Surprise Freight Forwarding Fees
• 22:02 – Shipping Hazmat Products With AGL
• 23:59 – Air, Standard, And Fast Ocean Shipping
• 25:51 – New AGL Features Coming For Sellers
• 30:00 – How To Get Started With AGL

Transcript

Bradley Sutton:

You interested in getting more options for transferring your products from your factories to your Amazon FBA business? Today, we invite a key member of the Amazon Global Logistics Organization, who’s going to tell us all we want to know about the AGL program.

Bradley Sutton:

Hello, everybody, and welcome to the AM/PM podcast. My name is Bradley Sutton, and I’ll be your host. And this is the show where we discuss all things Amazon, TikTok shop and Walmart private label, and how to generate recurring revenue streams 24 hours a day during the AM and the PM. Hence the name of the show. Get it? AM/PM podcast.

Bradley Sutton:

And as a matter of fact, I love trying new cuisines. And so I went to my first Kazakh restaurant the day before I recorded this. And I had horse meat for the first time. And let me tell you, it was delicious. While I was chowing down, I was still making money online. How cool is that? Pretty cool, I think. All right, everybody, we’ve got a special episode here. We said we’d do this, you know, before, but we haven’t done it under our new podcast formats, where we actually have people from Amazon here talking about different departments that many Amazon brands are currently using, or maybe you’ve considered using but don’t know enough about it. And so we wanted to make sure to bring key people from these different departments to talk about and answer a lot of the questions. And today, our topic is AGL. That’s something that we get a lot of questions about, you know, some people have trepidation, some people think it’s the greatest thing in the world. And for those who haven’t used it, they’re like, wait a minute, which one should I believe? How do I know if this is something that’s going to work for my brand or not? Well, we’ve compiled all the most common questions that the Helium 10 community has been asking. And we’re gonna, you know, start from scratch, like you’ve never even heard about AGL, or if you know a lot about it, or maybe you used it before, but maybe not in a couple years, and you’re wondering, you know, is it worth revisiting, we’re going to go through all of that and everything in between. So we are very honored to have here, Alex, we have a lot of new listeners, so they might not have heard you on on our shows in the past. Can you go ahead and introduce yourself to the audience?

Alex Berry:

Yeah, thanks so much for having me Bradley. I appreciate it. My name is Alex Berry. I lead the Amazon global logistics team within Amazon.

Bradley Sutton:

Awesome. Awesome. You just told me I think you’re. Are you in Newark right now?

Alex Berry:

I’m based out of Nashville. So I’m in our office in Nashville. And yeah, no, no, you’re good. One of these days, I’ll get some decorations up behind me.

Bradley Sutton:

I was just there for the it was fine. I spent 46 years of my life never having been there. And I went there twice in the last four weeks. Great chicken places for sure. I’m sure you could show me some better, even better places.Great history. People so hospitable. Loved loved it. There is that where you’re from where you migrated there from somewhere else?

Alex Berry:

Well, first of all, I’m jealous. You’ve been here twice in the last four weeks. That’s probably more than I’ve been here in the last four weeks. But in you’re absolutely right about there being some great food here. But to answer your question, I’m not from here. I actually grew up in Dallas, in Texas. And then my wife, my three kids, and I have been in Nashville for five to six years now. So we’re big fans.

Bradley Sutton:

Awesome. Awesome. Let’s talk about your career. Amazon, what’s your position called? And what do you do?

Alex Berry:

Yeah, so I’m technically a director of product management. And like I mentioned, I kind of lead the Amazon global logistics team. So my team’s responsible for is all of our product development, our strategy, and our go to market exercises in terms of interacting with sellers. And the ultimate goal that we’re really trying to work backwards from is, you know, how do we make AGL the fastest, easiest and most economical way for sellers to get goods into Amazon, we’re here to try to make things easier for sellers, I actually consider, you know, internally, my main customer actually is, you know, the FBA team and sellers themselves. Our goal is to build and kind of scale AGL to be as large as it can be. Because that indicates to us that we’re doing something right for sellers, we’re making things easier for them, we’re making it faster to get things inbounded.We’re making it economical for them to get things inbounded. At the end of the day, I want to help spin the FBA flywheel. And that’s why AGL exists.

Bradley Sutton:

Just curious, how long has AGL been about because I remember when I was first getting into Amazon 10 years ago, if it was there, I’m not sure I didn’t know if it was there. So maybe it wasn’t there. And then like fast forward to today, like how many Amazon sellers brands are currently using AGL?

Alex Berry:

Yeah, so AGL started it was super nascent, technically in 2016. So it’s been around for about 10 years now. And it started out slowly, right, primarily going, you know, kind of China out. So China to the US, eventually China into the EU, as well as UK. And, you know, moderate kind of volume growth over time, I would say things have, you know, really accelerated and picked up here the last couple years, you know, probably the last three to four years. And, you know, like I mentioned, our primary customers, the FBA business is sellers really trying to make things easier for them. And as we’ve seen the FBA business continue to grow, the need for you know, simplification and simplicity in the supply chain has only become more important to sellers. And so therefore, you know, this business has become more important to helping you know, spin that FBA flywheel. And so now the business has grown, you know, not only having more volume on those kind of China out lanes, but we’ve done some expansion, we launched Vietnam to US lanes last year, we operate on the China to Japan lane as well. And now we got a couple launches coming up this year that we’re excited about as well, going from China to Canada, as well as China to Australia. In terms of you know, the brands using AGL, it’s in the 1000s or 10s of 1000s of sellers who are using AGL. And the way I would look at it is, you know, we don’t have a majority of sellers using AGL, but that’s where we would like to get and you know, once again, really just trying to work backwards from if we’ve got a good product and a good service that sellers want, what that looks like for us and what you know, what that looks like for Amazon is we’re really just trying to make it easier, faster, less expensive for sellers to get goods into Amazon. Because at the end of the day, that’s going to benefit the seller business. And if we can be you know, part of that process, that’s what we want to be.

Bradley Sutton:

Yeah, yeah. I mean, people can have misconceptions about Amazon or motives or something.But at the end of the day, everybody realizes that if we the brands and the sellers are not making money, and we don’t have product on hand to sell, guess what Amazon’s not making money either. We’re all here to service the customer and no customer can get our products if they don’t have it. And so anything that any any service that Amazon provides or, or a program, you know, obviously, it’s designed in parallel with what we the brands want. Now, I’ve got this whole list of questions I was going to ask me to skip around a little bit here, because I think something that that comes up, you know, for somebody who’s maybe new, is, you know, any brand or new to AGL, but any brand who’s been selling on Amazon for a while, obviously, or who’s making product overseas, obviously is importing the product. So it’s not like the product is, beam me up Scottie Star Trek magically appearing here, they’re currently using some kind of freight forward. So what’s the difference of using maybe my freight forward that I’ve been using for years and me, I actually haven’t used AGL before. And so this is kind of like a question for me for my own business. I’ve been using just regular freight forwarders coming from China. What’s the difference of doing that compared to utilizing AGL?

Alex Berry:

Yeah, it’s a really good question. And you know, like you mentioned, there’s a lot of freight forwarding options out there. It’s a super fragmented market, there’s a ton of options that sellers have. And when I think about AGL, I think about a couple things. One is the whole purpose of AGL existing is once again, to make things you know, easier, faster, less expensive for sellers to get into Amazon and every other freight forwarder is trying to operate a business, they’re trying to move goods from point A to point B, point B just may be into Amazon’s network. And so you know, us at AGL are obsessing over how do we get goods into Amazon’s network in the best way possible for sellers. And so you know, we’ve tried to come up with a couple different offerings that I think help do that. We have an offering called Amazon managed placement and an offering called seller managed placement with our obviously no working backwards from the requirements for sellers to get things into the five regions within the US. So Amazon managed placement is just as simple as a seller sending us one shipment and then letting Amazon kind of do the deconsolidation and then moving those goods into the five regions it needs to get to basically operating a service for sellers to say, hey, let me handle this complexity for you. And then seller managed placement, which has, you know, been launched in the last 12 months is, you know, working with sellers to ship directly into those five regions, right? So they can skip that deconsolidation step, it’s a little bit less expensive, it’s a little bit faster. But we’re really trying to drive placement options for sellers that work backwards from their needs, kind of the FBA establishes in terms of you know, where they need to inbound goods. And then the last way I think about it is, you know, if you’re a seller, and you use AGL, the whole purpose of using AGL is to get goods into Amazon. And so that’s what a lot of kind of our experience is sort of built towards, in terms of the visibility milestones that you get as a seller, you start to understand, you know, when things are going to get into sellable inventory into prime, as opposed to just delivered to a warehouse. So I could go on and on for a while. But those are kind of a handful of kind of the larger things that we’re working backwards from, which once again, is, I just want to make this the easiest, fastest, most economical way for sellers to get goods into Amazon.

Bradley Sutton:

I’ve got some follow up questions on that, you know, like, let’s take out, which we’re not talking about today, like the whole AWD thing, you know, I might need to have a separate podcast about that. But if I’m not utilizing AWD, and I’m using AGL to import my products from China, basically, it’s picked up from China, or, you know, wherever, and it’s going directly to, like the Amazon FBA, you know, warehouse is kind of like, if I had product at my warehouse in the USA, and I’m setting up like, you know, replenishment order, it’s, you know, Amazon tells me, you know, where to ship it to, and it goes there. And then the next step, it’s not stored in limbo, or not limbo, but it’s not stored in warehouses, like for AWD, and then distributed, but it just goes directly into the, you know, the DCs and distributes. And so is that kind of what happens when I do AGL, after it leaves China, the next step, it’s actually going to eventually be ready for sale in Amazon and fully distributed across Amazon’s warehouses?

Alex Berry:

Yeah, that’s right. And I’ll give you a little bit more detail on it. So everything that I kind of just described previously, assumes no AWD. So you can obviously use AWD in conjunction with AGL, but I’m assuming that we’re not for the purpose of this conversation. And so let me walk through the flow for each of those two products that I mentioned. So for the Amazon managed placement product, you know, your container would be loaded onto a vessel in China would go across the ocean, it would come through destination. And then we would move that into a building we call a national crosstalk. And at that building, you know, most of our going to be in, you know, Southern California, we would deconsolidate that container split it into, you know, the five regions in terms of where the components of that shipment needed to be delivered to. And then we as Amazon would deliver them into the five regions, those buildings are called regional IX DS, or our IX DS. So just to kind of simplify, the container would go on the vessel would hit destination, it would go to a national crosstalk, and then it would hit the kind of FCS in those five regions, whereas the seller managed placement would actually skip the national crosstalk altogether, it would just get loaded onto a vessel, and then it would get delivered directly into those, you know, five distinct regions that FBA requires when you’re kind of placing the PO and kind of going through the send to Amazon process. Does that make sense?

Bradley Sutton:

Yeah, yeah. So so then it’s like, I don’t have to be thinking about, you know, like when I’m setting what I have when I’m sending stuff from my warehouse in California, I have like a million options I got to like, Hey, do I want to send to West Coast? Do I want to send to East Coast? Do I want to send to to two locations? Do I want to send to five locations and all this stuff? And I started tackling, like, is it kind of just like, AGL is automatically going to those five, you know, optimized splits, and I don’t have to, like, choose 17,000 different options.

Alex Berry:

Yeah, that’s absolutely the idea is, you know, eventually, your goods will get into those, you know, five regions, the question is how you want them to get there. And I think if I go back to those kind of two products we were talking about, the Amazon managed placement product is a great product for a seller who is, you know, maybe smaller, you know, doesn’t have as frequent of imbalance, or maybe it’s just operating with, you know, really small products where you’re not fitting them into, you know, five to 10 containers when you’re doing inbound. And it may be more efficient for you to manufacture that way to package that way to ship that way. And then to ask Amazon to say, hey, can you deconsolidate and then move into the five regions for me, whereas maybe you have a larger seller, either operating with kind of larger items, or shipping more frequently, that seller managed placement product of just doing, you know, five distinct shipments into those five regions makes more sense for them, because they have the volume to do it.

Bradley Sutton:

One of our community was looking up on the website. Some of the details and stuff. They had a vocabulary question for you that they didn’t know what it was. Let me just check here. They were asking about Inco terms. So what are Inco terms? How does that work in the ecosystem of AGL context here?

Alex Berry:

Yeah, so Inco terms are kind of just like a freight industry standard, right? And you can think about them as the terms that effectively determine, you know, who’s liable, who has to pay who has possession of goods at certain points throughout the journey of a shipment, you know, from China into the US, you can go into ChatGPT, you can go on the internet, and you can find, you know, 15 to 20 different Inco terms, there’s lots of them. But really, to help simplify, I mean, there’s, there’s, there’s effectively two that sellers use most frequently, there’s FOB, which is free on board. And then there’s DDP, which is delivery duties paid. So FOB or free on board effectively, what that would mean from a seller’s perspective is a manufacturer would be responsible for producing goods and then getting those goods to port at origin. So in China, once those goods are loaded onto a boat, it becomes the seller’s responsibility to basically select a freight forwarder, pay for freight, handle customs and duties at destination and kind of getting those items into the US. It’s a very common Inco term that sellers use, because it gives you control, it gives you visibility, it’s very common from an industry perspective. Delivery duty paid is a little bit different, where manufacturer would, you know, produce the goods, get them to port, but also be responsible for selecting a freight forwarder, handling kind of customs and duties information. There’s some puts and takes to this one, you know, some of the benefits are super simple, right manufacturer or somebody else is handling all of this on your behalf, you can focus on your product on your customers, which sounds good. The downside is you’re probably going to get a little bit more opaqueness as it relates to what you’re being charged for exactly, right, what you’re going to see is you’re going to see manufacturers or suppliers or third parties, maybe charge kind of an all in rate. And it’s going to be hard for you to decompose, hey, what exactly am I paying for? And how do I compare what I’m paying for to what a market rate may be? So it’s a little bit harder to assess, you know, financially, what makes sense.

Bradley Sutton:

So then how does it work with AGL? Is it kind of it’s not necessarily DDP? Like, am I paying Amazon for for every step? Or am I still having to clear customs myself? Like, do I have those options of different ways of paying AGL? Or there’s only like one payment method, and it’s x or y?

Alex Berry:

Yeah, so I’ll split your questions into like, you know, how do we handle customs and duties with AGL? And then we can get into kind of what the payment schedule looks like. So with AGL, you know, you can do FOB. And we can also do kind of customs and duties for you if you want to use our custom service called ACT, which is Amazon Customs and Trade. And so you know, let’s say you’re shipping a full container, and you want to use AGL, you’ve got the option to use your own customs broker, or you can use ACT 100% year call. If you’re shipping LCL with AGL, you have to use ACT because we’re going to have multiple seller shipments within the same container. And that’s really key to us making sure those things get through customs get through kind of the destination port quickly on everybody’s behalf. So those are kind of your options if you want to use AGL. As it relates to payments, there’s a couple more options. So sorry to keep kind of splitting this up on you. But if you use AGL, you can pay one of two ways you can pay via your seller disbursement account, or you can pay via bank wire, which is effectively just a wire transfer. So if you’re paying via your seller disbursement account, you go through the booking process. And we will deduct, you know, seven days after delivery to FC, the amount of your shipment.So there’s a little bit of goodness in there from a cash flow perspective. If you’re using bank wire, you can either do that with no credit, or with credit. If you do it with no credit, we will, you know, ask for proof of funds upfront, we will freeze those funds in your account, but then we’ll actually deduct those funds about 15 days after delivery to FC. Whereas if you operate with AGL on credit, we do monthly invoices. And so those come out once a month, and then there’s a 30 day kind of clause once those come out to get paid. So that’s kind of your best option from a cash flow perspective.

Bradley Sutton:

There’s another question I want, you know, I just thought about, I wanted to get to is, I think, in the past, you know, there’s a lot of people who are just single platform, like I only sell on Amazon, or I only sell on my website or whatever. But I think, you know, in 2026, so many brands have seen the need to be cross platform. And so one of these, you know, cross platform questions I had was, hey, what if I don’t just exclusively sell on Amazon? Am I able to utilize AGL? Maybe I see the benefits of doing it? Or is this exclusively for Amazon sellers?

Alex Berry:

So the short answer is, yes, you can use AGL if you sell off Amazon, but that yes, is going to become a larger yes, you know, here in the next sort of 12 months. So the yes today is, if you’re selling off Amazon, but you’re using something like Amazon’s multi channel distribution, or multi channel fulfillment products, you can absolutely use AGL to, you know, move those goods into Amazon’s network, and then leverage those services to, you know, sell with other retailers, you know, sell on other e commerce marketplaces are obviously to your point, sell on your own website. So that option exists today. What doesn’t exist today, but what is coming pretty quickly is the opportunity to use AGL to ship to a non Amazon address. So for example, if you wanted to use AGL to ship directly to a 3PL to your own warehouse to another kind of retailer e-commerce chain, those are, you know, things that we’re building. And we actually have kind of the first iterations of those happening this quarter. So Q3 2026, but wouldn’t be generally available until 2027.

Bradley Sutton:

Another question I have here is, just thinking about logistics in general, a lot of people sometimes get surprised with like, random fees. And of course, you know, there’s things that happen, like, hey, your container gets an x-ray hold, or it’s gonna start having storage fees, because it’s been under examination. Of course, there’s many things that could pop up. But what are some of the more, you know, some of those are extreme examples, but what are some of the more common, like hidden fees that people get when dealing with, you know, cross border logistics? And especially I’m curious, is there any of these that actually going with AGL might be a benefit where I might not have to worry about some of these things?

Alex Berry:

Yeah, I’m actually really glad that you brought it up. And so, you know, in the industry, if you’re booking freight, you may be familiar with terms, bill one and bill two. So when you’re out shopping for freight, you’re going to see kind of different base rates from different carriers. And there’s typically a lot of fine print on those quotes that you get about charges that may happen after the fact. And the vast majority of freight forwarders in the industry will charge you, you know, what they showed you, which is kind of bill one. And then after your goods are delivered, you’ll get a second bill, which is bill two, and it’ll be a bunch of these kind of add on fees. And the challenge is when you’re booking freight, it’s really hard to understand, you know, hey, what’s my all in fee going to be? And the reason the freight forwarders do this is, you know, there’s variables down the line that may happen in terms of costs that they may incur that they’d like to charge back to you. But they don’t know for sure if those things are going to happen or not, which is why they don’t include them when you’re out shopping around looking at quotes, but they do charge them to you after the fact. And it’s kind of a nasty surprise lots of times and to answer your question, you know, I would say the ones that you know, get charged the most, you’re going to see things like detention,you’re going to see things like demurrage, right, which were, you know, which effectively happen if you’re holding a container for longer than you expect, and it takes longer to return the container, you know, back to the supplier, even things like driver wait times, you know, when that container gets put on a chassis, and a driver goes to a warehouse, but they can’t actually get it unloaded within a reasonable amount of time for a driver or within the contracted amount of time for the driver. And then that trucking company is going to charge the freight forwarder back who in turn is going to charge you back as a seller. So there’s a lot of those types of things that happen. The benefit to AGL is we don’t have a bill two, we just do bill one. So the price you see with us is the price that you’re going to get inclusive of all those things. So it is a way that we currently operate differently from the rest of the industry. And you know, once again, it’s one of those things where we’re really trying to work backwards from what’s the best seller experience, what would I want as a seller, which is seeing all these things up front.

Bradley Sutton:

Okay, now this next question is not for me, I sell like wooden products, coffin shelves, nothing hazardous. But there’s some in our community who import, you know, like hazmat, some hazardous, you know, potentially products. Am I still able to use AGL?

Alex Berry:

Yeah, short answer, yes. And it’s actually something we put a lot of investment into in 2026.And to your point, right, like, not every ASIN or even like not a high percentage of ASINs, you know, qualify as kind of hazmat, or, you know, kind of UN codes are kind of, you know, needing special treatment. But what we see a lot from sellers is they have a portfolio of ASINs, you know, some of those ASINs may require kind of hazmat or kind of DG handling. And the sellers don’t want to split up their shipments into the components that are DG into the components that are not which makes total sense. Like I’d want to handle all of my stuff the same way too, which is, I want as few shipments as possible. I want them all together, I want to leverage my scale to get the best rates that I can to operate my supply chain as efficiently as I can. And so we’ve got a bunch of investment in 2026 to continue to turn on, you know, more and more of these categories for sellers to be able to use AGL. And so the big focus this year is kind of class nine goods, happy to share kind of the specific UN codes, but effectively what that is, you know, earlier this year in Q2, you know, we unlocked, you know, sellers being able to ship electronics with batteries included, which was kind of a big step forward for us. In Q3, we’re going to unlock, you know, lithium ion batteries is kind of a major use case. So those are two really big components of class nine. And the roadmap that we’re working towards is, you know, by middle of 2027, we’ll be able to unlock, you know, more than 99% of ASINs coming in to Amazon’s network. To give you perspective, it’s 94, 95% today. So we continue to try to claw back at that.

Bradley Sutton:

As far as shipping goes, when I’m using AGL, you know, like right now, if I’m using freight forwarders, I have different options as far as Oh, I can do fast boat, I can do the slow regular boat, I can do air shipping if I wanted to. What is the standard, you know, default for AGL? And are there other like different speeds available at this time?

Alex Berry:

Yeah. So yes, we have a variety of speeds, especially if we’re talking China to us lane. So we have an air option available. You know, ocean vessels are usually split into what we call standard ocean and fast ocean.We’ve got both of those options available, right with the fast ocean, you know, usually being a little bit of a smaller vessel moves a little bit quicker through the water, and just operates on a more consolidated timeline. And, you know, we see lots of sellers using, you know, both fast and standard ocean. So we do have, you know, that portfolio of speeds available.

Bradley Sutton:

All right. Another question from the audience is the difference between base rate and landed cost.

Alex Berry:

Yeah, so we touched on it, you know, a little bit briefly, a couple of questions ago, kind of about Bill one, Bill two. So I would think about base rate as, you know, the base freight rate, right for moving something from point A to point B, usually kind of an origin port to an ultimate kind of fulfillment center or warehouse in the United States. And so there’s going to be a base rate, you know, they’re going to charge you. And then total landed cost is, you know, hey, once you include all of the other fees that are being charged, what in total or an aggregate is your cost up to you, if you want to include customs and duties, you could have that in, you could have that out. But to me, the real difference between base rate and total landed cost is kind of what we talked about earlier in terms of those extra charges kind of from Bill two, that sellers may see as incremental to the initial fee that they were shown when they were quote shopping. Cool.

Bradley Sutton:

All right, you know, maybe some are interested already. And they’re like, hey, sign me up, or I want to get more information. But before we get to that, you know, I know always sometimes Amazon is tight lipped about what they’re working on, but I figured I’d give it a try. Can you give us any insights into what the AGL chefs are cooking in the kitchen for maybe what hasn’t been released yet? What’s coming up in the pipeline?

Alex Berry:

Yeah, I’d be happy to be happy to share a little bit. I think there’s kind of a few things that are worth touching on. I think, you know, one is, we just launched what we call a premium ocean service into the EU. So we’ve been talking a lot about China to US lane. But for sellers who are, you know, also, you know, trying to sell in the EU, and move goods from China to the EU, we’ve been a challenging time in the last year or two, if not longer of, you know, trying to move things, you know, via ocean freight, from Asia into Europe, we’ve got a lot of conflicts going on in the Middle East, you got a lot of kind of closures of, you know, seas and canals, and, you know, sort of different things like that. And so we’ve been working hard on launching an ocean service, that, you know, end to end transit time is in the, you know, 50 to 55 day window from China to Europe, which is, you know, 1520 days faster than AGL goes today. We launched that in June. So we’re super excited about that. That’s out there for sellers now who are trying to move things into Europe ahead of peak. So really excited about that. If I switch back now to the China to US lane, I mentioned, you know, seller managed placement, or SMP is kind of one of our larger products that we’ve launched in the last 12 months, we’ve seen really strong adoption with this, it’s already become, you know, upwards of kind of 35% of all the goods that AGL moves is kind of through SMP these days. But we do have some opportunities to get faster into the east coast of the United States. And to get into the weeds a little bit, historically, AGL had used vessels through the Panama Canal into the east coast of the US and then kind of use dredge services from those east coast ports into east coast FCS, which makes some logical sense when you think about it. What we’ve started seeing is you know, sellers really putting a premium on speed and getting things into those east coast regions faster. And so in the last few weeks, we’ve started unlocking a different route, which is a vessel into southern California, and then using a combination of rail and trucking to get things to the east coast faster. And we’re seeing, you know, kind of timelines depending on region, from 10 to 15 days faster into the northeast and into the southeast. So we’re super excited about this for our SMP product offering to be able to get things into inventory into sellable position faster on behalf of sellers, which I think is going to be a big help for them looking at SMP when they compare to their other options, you get all the other options, or you get all the other benefits that you get with AGL. But now you’re getting as fast if not faster transit times into those regions. And then, you know, finally, the other thing I’d touch on for you is a lot of freight forwarders in the market, especially for larger sellers will offer some form of contract pricing, you know, kind of set rates for a 12 month period of time, where they’re working a little bit more closely with sellers, but sellers are getting more certainty of what rate they’re getting, they’re often getting some degree of discount to the market, in terms of what they’re negotiating, because they’re putting all of their volume behind it. Historically, AGL had only operated on the spot market, which was we didn’t do any contract, we didn’t do any long term agreements. If you wanted to ship something via AGL, you just log in, look at the spot rate and decide whether you want to do it or not. We started piloting contract pricing, you know, this year, we’ve got over 50 sellers doing it. And that was in the March-April timeframe, that’s worked super, super well. And so it’s something we’re excited to continue. It’s something that we’re going to continue to roll out throughout the year to more and more sellers. But I think if you know, you’re a seller of a certain size looking for something like, you know, that construct of contract pricing, I think, you know, AGL is going to be one of the places you’re able to get that from. Because obviously, if you’re trying to go direct to kind of a, you know, we’ll, sorry, if you’re trying to go direct to one of the major ocean liners, you’ve got to be really, really large to get contract pricing from them. We’re trying to offer that construct to sellers who might not be able to get it from ocean liners, again, to give them that certainty that predictability. So those are three things we’re super excited about.

Bradley Sutton:

Okay, we’re gonna have a link for how people can can, you know, sign up, but for the people who do start signing up, what’s the onboarding process like? Is this something that takes months to get approved and set up or, or what can sellers expect?

Alex Berry:

Hopefully, it’s less than that. I think on average, what we see today is, you know, roughly about five days in terms of the onboarding process. It’s usually split into kind of, you workflows, we’ve got kind of business onboarding, which is effectively just sharing kind of key business information, EIN numbers, you know, other things to really understand the relationship kind of between the parties. And then the second is what we call compliance onboarding, which requires a little bit of verification with the government in terms of, you know, importer of record status, you know, those different pieces. If a seller was really motivated, they could do it in two to three days. But on average, we’re seeing it take about five.

Bradley Sutton:

And what should I get ready? Like, what am I going to be asked for? How can I get my ducks in a row before you know, so make the process a little smoother?

Alex Berry:

Yeah, I think you want to have two things. I think you want to kind of, you know, first, you want to have your sort of your specific business information as it relates to kind of, you know, your company, your registration, that’s kind of the first step. And then the second is, you know, any sort of status you have with Customs and Border Patrol, in terms of, you know, your status as an importer of record, if you’re not an importer of record, or you don’t know, that’s okay, we can help you work through the process, there’s usually a little bit of back and forth there, which may add a couple of days. But that’s really kind of, you know, the most important things to getting onboarded. And then, you know, as you start to think about shipments, and sort of inbounding, that’s when we need to get more specific about, you know, the exact makeup of goods to valuation, you know, this is, you know, those things would be required if you’re going to use ACT as a customs broker. But those are the things I’d have handy.

Bradley Sutton:

Okay. And then all right, you know, somebody said you had me at Hello out there. Hopefully, they’re not in their car right now. But if they’re at their home, and they have a laptop in front of them, where can they go like right now to be able to get more information and sign up?

Alex Berry:

Yeah, we’ve got a program portal page that we’re super happy with. We’ve done a bunch of work on this year, I think we’re actually going to drop the link into the description of this video.

Bradley Sutton:

Well, I’ll just verbally say for those not watching on YouTube, but it’s going to be h 10.me h 10.me forward slash AGL h 10.me forward slash AGL. If you’re an Elite member, we actually have a special, a special one that we’ll email out to you guys. But this will also be in the description below. And so if somebody goes to that link, what can they expect on there? Is it just the you know, they can just go right to sign up? Or is there any kind of a special that they have if they hit that link?

Alex Berry:

Yeah, so if you go to that link, so there’s gonna be a discount if you’re a first time AGL user, I think it’s about 8% is you know, what the first time shipper discount is. So you’ll be able to see that. But then yeah, you’ll be able to there is a link on that page that you can start the onboarding process. And ideally, you can get through that in a couple of days. And then you’d be ready to make a shipment.

Bradley Sutton:

Okay. All right. I think you know, you and I had first met at an Amazon Accelerate last year or the year before. I’m assuming I might see you there this year again. And anything, any announcements going?Maybe you can’t talk about it here. But like, what will people be able to see something announced about a AGL at Accelerate?

Alex Berry:

Yeah. But I think you’re right. We met last year in Seattle at Accelerate. It’s, you know, sort of crazy that we’re almost at that time already. Again, this year time flies. But yeah, so yes, absolutely. On AGL. I think, you know, you’ll hear, you know, more announcements from us about, you know, how we’re continuing to launch more use cases, launch more features that you know, just better serve the majority of the seller population. To once again, you know, make AGL easy, fast, reliable, economical, you know, all those different pieces. And then in terms of just, you know, general themes, I think, you know, without giving too much away, I think there’ll be a, you know, big theme on the supply chain part related to kind of going global, and you know, how we help sellers sell in more stores across more countries.And obviously, AGL is a big part of that in terms of, you know, helping transport goods and get them located, you know, where they need to be located in order for sellers to be able to do that. So that’s what I’d be thinking about heading into, you know, that discussion, at least from the supply chain side.

Bradley Sutton:

Awesome. Awesome. All right. Well, thank you for coming on here. You know, for those you know, nobody knows this, but it was kind of a lightning strikes almost kept me from this episode. I’m here in the airport for those who are like, Hey, why am I not in my regular podcast background? I’m on the way back from Europe. I’m like, No, I’m going to make sure that this podcast happens regardless of these lightning strikes that are keeping me from getting here. But this was great info. Appreciate what your department is doing and appreciate you taking the time out to answer all these, all the community’s questions and look forward to seeing these new things coming at Accelerate.

Alex Berry:

Cool. Thank you, Bradley. I appreciate it.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post <a href=”https://ampmpodcast.podbean.com/e/548-all-about-agl-amazon-global-logistics/?token=b456ebb6b542327320bb28a3d56ea877″ target=”_blank” rel=”noreferrer noopener”>#548 – All About AGL: Amazon Global Logistics</a> appeared first on AM/PM Podcast.

#545 – TikTok Shop USA Booming and New EU Packaging Policy | Weekly Buzz 8/13/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026
https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/

Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules
https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules

Most Asked For Helium 10 MCP Update
Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.

How Amazon’s AI shopping assistant makes hundreds of millions of products feel personal
https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast

Optimize your listings with built-in Seller Central tools
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1

Amazon Expands Locker Network to more than 750 U.S. College Locations
https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations

In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 –  Introduction
• 00:43 – TikTok Shop US BOOMING
• 03:13 – New EU Packaging Regulations
• 05:11 – Most Asked For MCP Update
• 09:13 – Amazon’s Alexa Predictions
• 14:36 – Research Dead Amazon Listings For Opportunity
• 17:55 – Amazon Caters To College Students

Transcript

Bradley Sutton:

TikTok shop USA sales are booming. There’s some new regulations for packaging. If you’re selling in Europe, the most asked for tool for MCP for Helium 10 is now available. These stories and more on today’s weekly buzz. How cool is that? Pretty cool. I think. Hello everybody and welcome to another episode of the AM/PM Podcast by Helium 10. I’m your host Bradley Sutton.

Bradley Sutton:

And this is the show that is our Helium 10 weekly buzz where you give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has, and we also give a training tip of the week. So let’s get started and see what’s buzzy.

Bradley Sutton:

All right, guys, let’s go ahead and hop right into the news. The first story is from net influencer.com and it’s entitled TikTok shops. Us GMV nearly doubles to 11.8 billion in H one of 2026. All right. So this is not TikTok shop overall. This is just us. All right. So doubling in the first half of this year, you know, shows that, Hey, business is actually booming on TikTok shop. Us now as a whole, TikTok shop globally is on track to hit a hundred billion dollars of GMV for 2026.

Bradley Sutton:

According to the article. Now it says that the largest markets for TikTok shop are US and Southeast Asia. However, Mexico and Brazil have growth that beat expectations. Now, what about how sales are made on a platform? What kind of changes have there been? According to this article, it says that the shop tabs share of attributed GMV rose from 36% to 51% over this period and live narrowed to 8.2%. How many seven figure sellers on TikTok shop more than 5,700 million dollars sellers on the platform. How many seven figure sellers just in the first half of this year alone, more almost 6,000 stores cross a million dollars in GMV, which is eight X year over year. And 500 of those actually already hit eight figures, $10 million or more. So what does all this mean guys, if you’re not selling on TikTok shop yet, you should get on there.

Bradley Sutton:

Is it too late to sell? Of course not. You know, TikTok shop is in its infancy compared to Amazon’s. It’s kind of like Amazon 10 years ago, but guys, TikTok shop sales keep increasing. And even if you’re not trying to necessarily get profit on TikTok shop, you’re just trying to get exposure. It’s working great. People are able to get different individuals aware of their brand and their products who might never have discovered their products before. And where do these people end up buying? Sure.

Bradley Sutton:

Some of them buy on TikTok shop. A lot are also buying on Amazon, which is going to help your Amazon profitability. So again, use the Helium 10 tools to research your products on TikTok shop, migrate your Amazon listings over, and maybe even connected to the MCF so you can start fulfilling your first orders through Amazon multi-channel fulfillment.

Bradley Sutton:

Speaking of different marketplaces, let’s talk about Amazon Europe. Here’s an article from scmp.com entitled why China’s traders e-commerce merchants feel boxed in by new EU packaging rules. All right. So from Belgium or Brussels, there’s new rules that have been aimed at reducing packaging waste. Now you guys might be wondering, Hey, you know, how in the world does this concern me? What, why, why is this even a story?

Bradley Sutton:

The story says on Wednesday, the EU’s packaging and packaging waste regulation, that doesn’t make any sense. Why is it called packaging and packaging? Like anyways, it says the acronym is PPRW. So yeah, packaging twice, whatever the PPRW became applicable across the block. Now, basically this sets requirements for all packaging that is on the EU market, obviously, including Amazon. It covers chemical restrictions, recyclability, producer responsibility and other compliance obligations.

Bradley Sutton:

Now this, these new rules cover everything from the type of, you know, shrink wrap that you’re using to package stuff that you’re importing to EU. It covers the type of bubble wrap you’re using you know, plastic bottles. And this has to do with a wide variety of categories as well, including electronics, auto parts, medical devices, and more. All right. So this is something that if you’re importing products to EU, you should start Googling some of this new PPRW and see if any of these rules apply to you and what you’re importing. And if like maybe the kind of packaging, you know, could potentially be blocked.

Bradley Sutton:

It says that exporters could face fines, custom blocks, and the withdrawal or ban of packaging or package products from the EU market. If they are found to be non-compliant. All right. So guys check this out and see if this affects you. Now, next up is a new feature alert, and this is probably the most anticipated one or a recent MCP launches. As soon as the Helium 10 MCP came out, what everybody was asking me is, Hey, when will you have MCP for X-ray?

Bradley Sutton:

And the answer in a nutshell is never, you know, X-ray is a Chrome extension. It’s not something for the MCP. That being said, basically what you guys were looking for is now here. Is it X-ray MCP? No, it’s actually called black box niche MCP, but it’s kind of the same thing, something completely unique to Helium 10. How does it work? Let me show you. Black Box Niche is a tool that has been in Helium 10 forever. Basically you enter in a keyword and you get all of the search results as it looks on Amazon, but with all the details, but it’s inside of Helium 10.

Bradley Sutton:

So now what you can do is you can enter in, you know, like 10, 15, 20 keywords to Claude and get X-ray level information. Let me go ahead and enter in like five keywords here to Claude and show you how this works. Now, what I just entered here into Claude was five keywords, coffin shelf, coffin, bath, mat, coffin, mirror, Gothic decor, and Halloween party supplies.

Bradley Sutton:

And then I said, Hey, first take these keywords. Tell me the search volume for each of these. And then also of the top 20 organic results, you know, I can go top 50 top 100. Again, this is kind of like what X-ray gives you, right? For the top 20 organic results for each using black box niche, what the total sales are for those top 20 products, how many listings have more than $5,000 of sales in the last 30 days. And then going to the top 10 products, how many of them have less than 150 reviews.

Bradley Sutton:

So it’s even like better than what people were wanting for MCP for X-ray, because this is not something that you could just filter out easily when you’re using the Chrome extension. So let’s see what Claude says using the Helium 10 MCP and take a look. We’ve got the results right here. It gave me this little chart shows me the search volume, Halloween party supplies is in the lead at 15,000 total sales. We can see a, uh, there’s definitely kind of heavy, the coffin bath mat, Halloween party supplies. You can see the total revenue it’s in the millions of dollars for a couple of these for the top 20 products.

Bradley Sutton:

Uh, how many listings greater than $5,000 worth of sales it’s showing me a coffin shelf is actually the least. And then how many of the top 10 that have less than 150 reviews, Halloween party supplies only has one, but coffin mirror has eight. All right. So these were just a sample of the kind of things I can ask it. But again, this is what everybody was asking for, uh, which is, Hey, we want to see basically X-ray level data and be able to search it so that I don’t have to go one by one on X-ray. So this is something that I want you guys to play with.

Bradley Sutton:

Just trigger it by saying, Hey, black box niche, uh, with the MCP guys, if you haven’t tried out helium tens MCP yet, make sure, you know, give it a try, give it a spin. I can give you guys a deal for up to six months, 20% off using the code SSP20. All right. And by the way, guys, usually we do like a new feature alert, just one, maybe two. The last couple of weeks, helium tens developers have been just going buck wild teams on things. And I’ve got over 10 new features just released this week alone. So this is just one of them. If you want the rest of it, make sure to subscribe to AM/PM podcast. We’ll do the other 10 on a special episode this Friday or Saturday.

Bradley Sutton:

There’ll be plenty of other stuff, including like index checker now available in keyword tracker available in the MCP, uh, real time sales data for your Tik TOK shop account, AWD inventory, Walmart inventory data. The list goes on and on tons, tons of new things that are, were the top things that were asked for by you guys. Uh, make sure to check out that special episode this Saturday AM/PM Podcast, subscribe on YouTube, Spotify or Apple podcasts, or wherever you’re listening to this on.

Bradley Sutton:

Next story, it’s something that was released this week from about amazon.com. All right. This is one of Amazon’s websites. Interesting. It’s, it’s talking about Doug Harrington, who’s the CEO of Amazon’s worldwide stores. I think these were like excerpts from, I guess he’s got his own podcast or something or it’s an Amazon podcast, but it’s interesting.

Bradley Sutton:

He’s got some interesting points, but there’s a couple of contradictions here. All right. Let me just explain it. All right. So, so first of all, you know, now first of all, if the head of Amazon’s global worldwide stores is saying something, of course you got to listen to it. All right. And that’s why I read this article, but he’s talking about like how there have been big shifts in retail. And that’s a hundred percent correct. He says here, Hey, he has a 1910 Sears catalog to talk about, you know, how different back in the day shopping was.

Bradley Sutton:

And I don’t know about you guys. I know I’m aging myself here. I remember those Sears catalogs and those other JC Penney’s catalogs and we break it out. There’ll be like thousands of products in there. And we’d get those every month and we just, you know, look through and maybe order some stuff. Obviously Amazon and the search bar completely changed things.

Bradley Sutton:

You know, we’re not still using those big catalogs today, but here’s the thing in this article, he’s kind of inferring that we’re we’re in the midst of another big change. Now, maybe away from the search bar, he says here, Hey, I feel like at some point you have so much selection and we need a kind of new technology to make it possible for customers to find the best products. And he says that technology is conversational AI now available to customers as Alexa for shopping his guests on the podcast, who also from Amazon and executive there said, I really believe that we’re headed into a world where more and more customers are going to type whatever they want.

Bradley Sutton:

And we’ve got to do something helpful with it. Interestingly, despite saying that the kind of examples they’re talking about, about how people are using Alexa, it’s not about product discovery. You know, they talks about, Hey, where are my AA batteries? You would ask Alexa, of course. Like, Hey, well, where’s my shipment at? That’s pretty cool. That’s a great use case for Alexa has nothing to do with discovering products. Right. It says more complex questions like the difference between a regular coffee machine and a cold brew machine.

Bradley Sutton:

You can ask Alexa 100%. I’ve used Alexa for shopping like that. Again, it’s not about finding a product like an inherent shift in the way that people search. It talks about taking a picture of his fridge and asking Alexa for shopping to suggest a weekly grocery order. I mean, people weren’t using necessarily just the regular Amazon for groceries. So being able to take a picture and ask stuff.

Bradley Sutton:

Sure. I’m sure, you know, people might start using it like that. They even make a bold statement here, saying, Hey, we’re going to look back five years from now and say, Hey, the house is reordering its regular supplies for itself. And we’re going to think that’s totally normal right now. It seems like science fiction. He says, I don’t know exactly how it’s all going to play out, but I’m holding it all lightly for how the future could unfold.

Bradley Sutton:

Now this is interesting because on one hand, they’re not going out and just saying, Hey, there has been a big shift and now people are discovering products. If you listen to people on LinkedIn and other places for the last two years, you would think that there has been a big shift guys. Alexa and Rufus has been around for two and a half years.

Bradley Sutton:

Have we seen a shift in people using keywords to search initially for a product? It’s been two and a half years. We have not seen any decline in search volume for keywords with the data from Amazon. We did a report on this a few weeks ago that that shows the data. This article was released this week, the same time, almost the same day. Another article was released in seller central.

Bradley Sutton:

It’s linked to below. It’s entitled optimize your listings with built in seller central tools. It says discover how customers search for your products. Is Alexa mentioned at all here? No, it says the search query performance dashboard shows you the exact terms customers type when looking for products like yours. We’ve these insights into your titles, bullet points, blah, blah, blah.

Bradley Sutton:

So again, guys, there’s Amazon knows people are still using search terms. Stop listening to nonsense out there that, Oh, nobody’s finding products through keywords or there’s been a big reduction in the number of people use keywords. Just conversational AI is where it’s at. People are absolutely using conversational AI. I use it on a weekly basis or even more, but it’s not about discovery. You need to optimize still just as much today as you did last year, two years ago, three years ago for search terms.

Bradley Sutton:

Now on top of that, you need to make sure you’re optimized for people who are comparing products, you know, using Alexa and different things like that. But even Amazon itself is not putting out information that’s trying to infer that the entire game has changed. Nobody knows. All right. Uh, this Amazon executive says, Hey, maybe in five years we’re going to be in a completely different world and your own devices at home are ordering for you. I mean people are just throwing out random ideas that could be true.

Bradley Sutton:

But again, we’re talking like five years from now. So stop trying to change your habits because of what doomsday people out there say on LinkedIn and things. Wait until actual changes happen. Amazon gives sellers tons of data. We are going to know when there is a big shift in how people discover the products right now. Guys, we don’t see that yet. Next up, let’s go to for our strategy of the week. Here’s a very unique thing that you can only do with Helium 10 and I call it the zombie listing hunter.

Carrie Miller:

How to discover products that other Amazon sellers have given up on. We like to call this method the zombie listing hunter. Now that’s not an official term, but what we consider a zombie listing is a listing that is dead on Amazon.

So maybe the seller went out of business. Maybe the seller is out of stock. Maybe the seller just gave up on the product and stopped selling it.

Carrie Miller:

Now, why would this be interesting to you? Well, you might find product opportunity this way. Like maybe somebody was just crushing it and then for whatever reason they had to stop selling on Amazon and nobody picked up that demand because it was a pretty unique product, right? So this is how you can find that here in Helium 10 black box under products. There is a button that says find out of stock products and Helium 10 is the only tool that can do this. So for example, I’m looking here in the home and kitchen category.

Carrie Miller:

I’m saying, Hey, when this out of stock product was in stock for that year, whatever year it was in stock, it had at least, you know, 500 units of sales. I’m just throwing random numbers here. You guys can do whatever works for you. And then I say, Hey, when was this listing last active? It’s inactive right now. So when was it last active? I put here a range of February, 2025 to like March of 2026. And then I say, you know what? I’m looking for a new coffin, you know, kind of product for my spooky brand.

Carrie Miller:

I put in title keywords coffin and there are tons and tons of other filters I could use, but once I hit that, now I get a result and there’s 10 items that have come up here. So there’s something here that’s interesting, a coffin Zen garden. And as you can see, this product is out of stock, pretty interesting looking product. It’s well reviewed. When did it go out of stock? Well, I can look at the BSR history here. Look, it went out of stock like all the way back in August of 2025. Now, how was it selling when it was out of stock? Well, actually a thousand units.

Carrie Miller:

So they gave up on this product, right? Here’s another one. Look at this coffin makeup shelf. This product was doing a $30,000. All right. And now if you click on it, they have been out of stock. You see it’s completely out of stock. You would never be able to find this product on your own. And it’s been out of stock for, let’s just take a look. Like looks like over a year, this product has been selling, you know, it was selling hundreds and thousands of units even now completely out of stock for whatever reason. And actually because of Bradley finding this product, he actually did a launch of a coffin makeup shelf and he was able to go into historical Cerebro. Look at all of the products, old keywords.

Carrie Miller:

It was getting sales from back in the day and he launched a new coffin makeup shelf product that’s being launched right now and taking advantage of why this seller just giving up on this product. Um, now obviously you have to be careful because who knows the reason why some sellers give up. Maybe there was a patent issue.

Carrie Miller:

You should do your due diligence and make sure there’s no issues like that. But in this case, Bradley was able to use this tool to find a product that a seller gave up on, take advantage of that and all of the previous research and all this advertising data and be able to launch his own product without having to completely ideate something brand new, something that was, you know, proven to sell. So this zombie hunter or this out of stock listing finder guys only available on Helium 10. So use it to find some cool product opportunity.

Bradley Sutton:

Getting back to Amazon again from about amazon.com, something that might not affect a lot of you, but it’s kind of interesting. It says Amazon expands a locker network to more than 750 us college locations. So those lockers are kind of like where you can go and pick up Amazon packages. Like, you know, sometimes you can’t get stuff directly to your door like in college dorms, but they have these lockers near dorms, right? Where college students can just go and go to one of the lockers where, you know, the Amazon tells you where your product is and you just go there and pick it up. So this is interesting.

Bradley Sutton:

750, uh, college locker locations on 500 campuses. Okay. And then there’s this other program I didn’t even know about says high school education students, 18 to 24 years old, can sign up for this new program called prime for young adults and enjoy prime savings at 50% the cost. So I just mentioned this cause it’s interesting how Amazon is expanding to this. And so, Hey, are you an Amazon seller that is, you know, selling products that are good for dorms or for college students, things like that might want to look into, you know, doing some AMC advertising for audiences or some perhaps a brand tailored promotions or some kind of discount program or something that targets potentially college students, uh, or gets on their radar a little bit more because now they might be even more incentivized to order from you because of this new locker network that is around. I might have to do that for one of my coffin shelves. You know, like I can see college students, some Gothic college students, perhaps wanting a coffin shelf on their wall, who knows?

Bradley Sutton:

Or maybe one of my bat shaped, uh, bath mats for their dorm bathroom. We’ll see. But guys, just a little kind of like fun, uh, fact, Amazon is still finding new ways in order to get products to customers, certain aspects of customers, uh, faster and more efficiently. All right, guys, that’s it for the news this week. Don’t forget to tune in Saturday for a special 10 brand new strategies from Helium 10, uh, here on the AM/PM Podcast. And we’ll see you next Thursday on this show so that you can see what’s buzzing.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #545 – TikTok Shop USA Booming and New EU Packaging Policy | Weekly Buzz 8/13/26 appeared first on AM/PM Podcast.

#549 – Amazon MCF Prime Coming & TikTok Shop, Walmart Record Sales | Weekly Buzz 8/27/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart e-commerce sales surge as CEO touts ‘price, speed and convenience’
https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience

TikTok Shop is driving more online sales in the US than Target and other major retailers
https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8

10+ New AI Features For Amazon, Walmart, and TikTok Shop

1. Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop.
2. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant.
3. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP.
4. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales.
5. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA.
6. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP.
7. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN’s reviews against its broader category.
8. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria.
9. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters.
10.  TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product.
11.  TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product.
12.  Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10.

In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 – Introduction
• 00:54 – Amazon MCF Prime Coming?
• 02:54 – Walmart Online Sales Booming
• 04:24 – TikTok Shop Sales Booming
• 06:11 – 10 New AI Features For Amazon/Walmart/TikTok Shop

Transcript

Bradley Sutton:

Amazon is testing MCF with Prime. Walmart and TikTok shop sales are absolutely booming. Ten new AI features that will help your Amazon, Walmart or TikTok shop business. This and more on today’s episode. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the AM/PM podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world.

Bradley Sutton:

We let you know what new features Helium 10 has, and we also give a training tip of the week. So let’s get started and see what’s buzzy. All right, guys, not too much going on in the world of e-commerce today, but I got three cool stories plus ten new features that I want to share with you that I think are going to bring you guys a lot of value. So make sure to stay until the end.

Bradley Sutton:

All right, let’s hop into it. I don’t know how many of you guys got this email, but if you look at this email, it says as an existing MCF multichannel fulfillment from Amazon customer, you have now early access to MCF with Prime, a new feature that lets you offer fast free delivery for Prime members on your e-commerce site. Now, the first thing I’m wondering is like, how does this differ from what was that program called from like a couple of years ago? Buy with Prime, right? You know, that was for Shopify, right?

Bradley Sutton:

You just integrate it and then you can have a Prime badge on there. But it says here that, hey, you’re going to be able to have the trust of Prime while maintaining your existing checkout experience. Shoppers don’t even need to sign in to their Amazon account to receive Prime delivery. And there you have it. I think like a buy with Prime, you had to like sign in and check out even with Amazon potentially, or at least sign in for all your data. But remember, you guys might have MCF built into, you know, your TikTok shop orders or built into your website automatically completely different from buy with Prime.

Bradley Sutton:

Now you can actually have the Prime logo. It says this feature is currently available at no extra costs beyond your existing MCF fulfillment and surcharge rates. All right. Now I went in just to regular MCF, and I wasn’t sure what kind of speed I was getting before. If I do a manual MCF order, but if I hit like show more speeds, I actually do see like a next day shipping, you know, like priority shipping. 14 bucks. Just crazy. And it’ll deliver in one day. Now, is this, you know, the Prime delivery? I’m not sure. But what they’re saying is, hey, if I had the integration like on a website or something, I can actually choose this Prime delivery. So let me know.

Bradley Sutton:

Anyone else get that message? Is this something you guys would leverage? Does it seem redundant because of the buy with Prime option? Or do you like this action because it doesn’t require the buyers to like have to sign into their Amazon account and things like that? So something a little interesting here. Let me know if you guys think this will actually see the light of day or might die in its beta.

Bradley Sutton:

Next story is from Fox Business, and it’s entitled Walmart e-commerce sales surge. A CEO touts price, speed and convenience. Says here the retailers U.S. e-commerce sales climbed 24% in the second quarter. It also says, hey, Sam’s Club U.S., a major division owned by Walmart, also saw strong e-commerce growth. You know, I don’t hear people talking too much about, you know, Sam’s Club e-commerce, but sales up 26%. Even Walmart International, you know, it’s just not just Walmart dot com.

Bradley Sutton:

You know, you can there’s Walmart, other websites like Canada, Mexico, etc. And it says here that e-commerce sales internationally up 19% as well. So, guys, if you’ve been sleeping on Walmart, it’s not matching Amazon sales per se. There are some categories, some products that you can actually sell more on Walmart than Amazon. But for the most part, you know, we all know it’s it’s Amazon sells more. That’s nothing to be ashamed about if you’re Walmart.

Bradley Sutton:

But hey, guys, especially with what I just talked about, you know, the MCF, Amazon MCF, like you, if you’re not selling on Walmart yet, you just need to connect it to your Amazon. You don’t need to send inventory to Walmart. You just want to test it out. You don’t even have to fulfill your own orders, you know, like the old days connected to your Amazon MCF, maybe even turn on that prime if you wanted to. I actually wouldn’t suggest that because shipping is kind of expensive for the prices you’d have to offer, but give it a try. Use the Helium 10 tools to, you know, do keyword research, manager, advertising, et cetera. But Walmart sales are booming.

Bradley Sutton:

Speaking of booming sales, the next article is from Business Insider and it’s about TikTok. It says TikTok shop is driving more online sales in the U.S. than Target and other major retailers. This is based on data from July. It says U.S. spending on its TikTok shop e-commerce platform was greater than Target, Costco and Home Depot.  All right. So TikTok shop is rising up the ranks. It actually accounted for two percent of online U.S. retail spending last month. You might think, well, that’s nothing. But just a year ago, it was at one percent. So again, guys, I ask you, if you’re not selling on TikTok shop, what’s holding you back? Once again, you do not need to, you know, fulfill your own inventory.

Bradley Sutton:

You do not need to send to fulfill by TikTok. If you’re just trying to feel it out, connect it to your MCF. You can actually do that inside of Helium 10. Connect your FBA inventory via MCF to TikTok shop and fulfill your orders right there. Give the platform a try, guys, because sales are booming just like on Walmart. Speaking of, I just want to throw something out there. I just talked about Amazon, TikTok shop, Walmart. What about Shopify? How many of you are selling on Shopify? How many of you are interested in selling on Shopify? Let us know.

Bradley Sutton:

Maybe we can make some tools for you. If you guys are interested to be interviewed by our head of product at Helium 10, who’s looking into Shopify, please send an email to my assistant mhel.d@helium10.com. Say, hey, I’m down to be interviewed by Helium 10 to talk about my Shopify sale. So if you guys have been selling on Shopify and you want to, you know, lend us your insights and let us know what kind of tools you’d like us to to make for you, that will maybe save you some money, help you make more money. We’d love to talk to you. Speaking of tools that can help save and make you money.

Bradley Sutton:

Let’s get into our new features of the week. There are 10 plus new features that Helium 10 released. This is just two weeks after we released 12 new features. The product team is going crazy here at Helium 10. Let me go over all of this. Get your pen out, guys. Every single one of this is what you guys were asking for once you saw our MCP release. And we’re bringing it to you.

Bradley Sutton:

The first thing I want to talk about, this is something near and dear to my heart because this is a project I’ve been asking for for a long time is the seller pulse. All right. So on your dashboard, guys, you now have at the very top this seller pulse widget. If you don’t see this, I think this is up to diamond and up now. I’m not sure it might be platinum. It might be platinum, if not platinum. Yeah, I know it’ll come. If you don’t see it, just hit this ad chart and then choose the seller pulse from this ad charts section. But what it is, it’s giving you a near real time look at your orders. So this is what I highly suggest you guys be checking out throughout the day.

Bradley Sutton:

This is what I do. I’m like, I look into this to see, hey, I know about how much orders I should have by noon, by 2 p.m., by 5 p.m. I want to see, am I really low compared to yesterday? Am I really high? If it’s really high, is something going viral? It might make me check if it’s really low. I’m like, oh, shoot, something wrong with my account or is visibility OK? I check this like maybe 10 times a day, both our the order feed and this seller pulse. Now, the seller pulse, it includes, you know, what is today’s sales? Or you can go today, yesterday or even look at last 24 hours.

Bradley Sutton:

How many orders, how many units sold? And then I can choose other metrics to kind of like park itself in the seller pulse. I could do ad spend. I can do cost per click, ad sales, impressions, conversion rate, tacos. I can select a time selection. Do I want to compare today versus yesterday? The same hours? That’s pretty cool. So like if I’m looking at it, 12 p.m., it’s going to tell me how much I’m up or down over yesterday by 12 p.m. That’s pretty cool. That’s something new. And so check this out, guys. Add which metrics you want to look at.

Bradley Sutton:

This is almost real time. And it’s accurate. If you’re wondering, how can I compare to make sure this healing to numbers are correct? Go into your seller central account, right? If you’re looking at today’s order, just look under the global snapshot sales and match. You’ll see I have here yesterday. So if you want to look at yesterday’s sales, just click in seller central, the global snapshot hit the United States or whatever country you’re looking at. And then, for example, I’m going to go in here and hit yesterday. Let’s take a look at healing tense.

Bradley Sutton:

Number is correct. It says twenty nine orders, nine hundred and forty one dollars and ten cents worth of sales. Let’s look in helium ten nine hundred and forty one dollars and ten cents. Twenty nine hours. So that’s like a near real time feed. You guys now have in Seller Pulse. And guys, it’s not just Amazon. You can do the same for tick tock and also for Walmart right here, here in your seller pulse. So make sure to start using that.

Bradley Sutton:

Next up in Helium 10 ads, MCP. We’ve got a number of new features. The first one I want to talk about is ads right capability. This is now launched to everybody who has MCP. At first, it was only for elite members. Now it’s up to Diamond and everybody. So basically, I can create campaigns with the MCP. I can add targets to a campaign. And this is like next level, guys, because what have I been showing you for the last, like, what, two months with the MCP?

Bradley Sutton:

I’ve been showing you different skills and things like, hey, find these keywords that I’m performing well in search query performance or I’m not performing well in search query performance, but my competitors are or find me keywords from historical Cerebro where I was ranking highly for. But now I’m not, you know, so I’m not getting visible. And then what do you do with that information? Right. Well, you go to your advertising campaigns, you increase bids or add targets to a campaign. Maybe you didn’t have a target.

Bradley Sutton:

Now, if you’ve been doing this research in the MCP and you get this list of keywords, you can say, hey, tell me which of these keywords I’m not targeting the exact campaign. And I’ll tell you which ones. And you say, hey, add it to my campaign. At a dollar bid, that’s crazy, guys, you don’t have to go into even Helium 10 ads anymore, so you can manage your advertising and add things direct from the Helium 10 MCP using Claude, chat, GPT, et cetera. A new another new thing. We now have Walmart ads in the MCP.

Bradley Sutton:

All right. So I can import all my Walmart data if I’m managing advertising in Helium 10 for Walmart. Now I can go into the MCP and ask questions about what’s going on and also write to my campaigns from there. So there’s two new features right available for all Diamond members now in Helium 10 or for Helium 10 ads for our MCP. Next up, something non MCP related, but the info is available in MCP. If you go into Helium 10 Profits, we now have new visibility into your B2B metrics. All right. B2B is your business. All right.

Bradley Sutton:

Hopefully you guys have that activated. Here’s a strategy for you guys right now. If you did not activate B2B pricing and you’ve got a product that businesses might like, you might be leaving money on the table. All right. So a lot of businesses, when they shop the search results, they’re looking for those discounts that businesses get when they register as a business. And so if you do not have B2B pricing set up, it’s potentially you could be showing up, you know, further down in search results than your competitors who do have it.

Bradley Sutton:

And at the very least, your conversion and click through rate might not be good if your competitors have it. And you don’t. All right. So this is something that you should have. If you do have it, you might be wondering, how am I doing on your B2B sales? Well, guys, now in profits, you can go into your profit and loss section and there will be now columns where you can see, hey, what are your B2B ordered items? All right. And how does it break down compared to B2C? Like in this hemp account, not many companies are buying or businesses are buying this hemp cream.

Bradley Sutton:

There is twelve hundred and sixty nine orders B2C, you know, just a regular customers and only 17 orders B2B. I might want to track this over time. Now you can do it here in Helium 10 profits brand new. What I want you guys to do, everybody go into your Helium 10 profits. Click this P&L. Go to this and let me know. Take a look back at your current quarter. Let me know what your ratio is. Anybody beat this one where you almost have no B2B orders?

Bradley Sutton:

Hopefully you guys are beating me the other way. You got a bigger percentage. Let me know in the comments below what your B2B orders were compared to your B2C on your number one seller. One more thing. Another new release here in profits. If you go to the inventory levels pages, not the inventory management page and you reauthorize your Amazon account, if you’re using a WD, all users again, elite had this before. Now it’s to all users. If you guys are using a WD, you’re going to see a WD columns. You’re going to see a WD inbound.

Bradley Sutton:

A WB, a WD to FBA in transit, et cetera, et cetera. You’re going to have visibility of that before. Helium 10 was only showing you what’s available in FBA. Now we’re showing you a WD as well. Now back to the MCP, probably my favorite, potentially one of my favorite ads of the week, because this is critical. I mean, those ads, right? Capabilities is pretty next level. But this one may be a second best. When you are doing your keyword research, trying to find good keywords, keywords that you’ve fallen off, keywords, your competitors are beating you on keywords you didn’t even know relevant to your account.

Bradley Sutton:

You’re doing all this keyword research in the MCP, right? You might come up with a list of keywords like here’s something I was doing for this hemp account where I was looking at, hey, where’s my spend? And my a cost is low. You know, these might be good keywords. Well, what would you want to do if you’re going to increase your bids on keywords?

Bradley Sutton:

What do you want to see? Well, you obviously want to see, hey, I increased the bid. Did my keyword rank my sponsored keyword rank increase? You’re going to want to start tracking your organic rank if you’re not already like, hey, I’m investing money in advertising on this keyword. The goal is for your you know, the ultimate goal is for your organic rank to increase, right? Well, how do you track organic and sponsored rank with keyword tracker?

Bradley Sutton:

So what have I been telling you guys the last two months to do? Hey, hey, you know, copy these keywords. Go ahead and paste it in your keyword tracker. No more, guys. We have right capabilities for our MCP for keyword tracker. So I can have this list of keywords and I can say, hey, all of the above keywords check if I’m tracking it in keyword tracker and the ones that I’m not.

Bradley Sutton:

Go ahead and add it to my keyword tracker for that product. You just say that and boom goes the dynamite. It’ll be done. You can actually create start tracking products. Maybe you weren’t tracking your own product or a competitor product. You can say, hey, Helium 10, start tracking in keyword tracker this product and add these 10 keywords to the tracker.

Bradley Sutton:

Boom goes the dynamite. You’re done. So super cool, guys. I want you to try it out. Quick homework. Go into the MCP, find some keywords and that are that are related to your product and then ask it. Say, hey, please check keyword tracker if I am tracking all of these keywords and if not, add it to my keyword tracker and tell me if that works. All right. Next, shout out to Jason from Prime Team Agency.

Bradley Sutton:

I bet you he’s going to like this one. But you now can have the review insights tool in the MCP. All right. This is coming direct from Amazon’s data in Product Opportunity Explorer, but now available in the MCP. So you can like import this data in ways that you haven’t been able to before. Right. So here’s the basic way this hemp roll on. Maybe I want to see, hey, what does the review analysis say for this product? So let’s go ahead and do that.

Bradley Sutton:

I’m going to say get review analysis of this ASIN. So here it goes. Look at this. This is all coming from Amazon. Guys, look at this. It says, hey, the topic efficiency. There are six mentions, zero star rating impact. But here’s one joint pain relief. All right. That had a positive one point four five. So that’s like very like strong, affecting the the star rating. In other words, if you removed all the reviews about joint pain relief, the review might go down one point four five.

Bradley Sutton:

All right. So here’s a sample quote. My knees feel so much better throughout the day. Now, obviously, I can just take, you know, since I’m using Claude here, I can take this to the next level and start asking it for analysis. Hey, give me some suggestions on something I should change with the listing, et cetera, et cetera. It actually does give me Claude here is giving me some takeaways based on these reviews.

Bradley Sutton:

Here’s another cool thing. I’m going to say now I want it to compare this ASIN to like the category review analysis. So I’m saying, hey, compare the review analysis of this ASIN that I just checked to the category review analysis of for this product. And I specify the subcategories. And I’m not even saying what subcategory it’s in because I don’t even know. So but the Helium 10 MCP is smart enough, I hope, to actually go look for the product.

Bradley Sutton:

And I can see it here. It says I’m going to find a way to find this product subcategory note. So now it’s looking for the subcategory and now it’s going to compare with some review analysis for whatever subcategory this is in. And here we go. It says, hey, it’s covering the same window from February to August. It’s in the alternative pain release subcategory. And here it goes. It’s comparing my reviews with the category overall. It shows me the negative themes, gives me the bottom line here.

Bradley Sutton:

So really cool stuff, guys. Take this for a spin. Those of you who use the MCP might help you in your product research, might help you on your own products, trying to see, you know, where you’re superior to the category, where maybe you’ve got some room to improve, et cetera. So again, review insights now available in MCP. Next up for new features in the MCP, TikTok shop tools. All right, guys.

Bradley Sutton:

A lot of people don’t even know that Helium 10 has a full suite of TikTok shop tools for finding influencers, contacting them, looking at top products, looking at top videos, et cetera, et cetera. So the first one is the search TikTok influencers. So look at this. What I said here, I said, search TikTok influencers for influencers related to Gothic decor or macabre keyword or coffin shelf keywords that have generated at least $1,000 GMV in the last 30 days. You know, maybe I want to reach out to these TikTokers. Maybe I want to check out their profiles, see what kind of videos they’re posting.

Bradley Sutton:

And sure enough, it went ahead and looked at our Helium 10 database and pulled out. Here’s a here’s a creator with the hash or the the username of Horror Banshee. Eighty three thousand dollars sold in the last 30 days. Two thousand six hundred units sold. Twenty two thousand followers. The niche is, quote, everything spooky.

Here’s another one who sold five thousand dollars. Their niche gothy decor. You think these would be good, you know, creators to reach out to try and make a video about our coffin shelves or bat shaped bath mats? You better believe it. So pretty cool. You can find influencers right here in the Helium 10 MCP.

Bradley Sutton:

All right. The next TikTok shop tool is our search product tool. All right. So look at this prompt I did. And these prompts, guys, you can copy and use the same prompt. Just change it to whatever your needs are. Look at this one says, show me the top ten products on TikTok shop that are PDRN beauty products that have generated more than forty thousand dollars GMV in the last 30 days. And here it goes. It puts in a descending order.

Bradley Sutton:

Look at all these MediCube products. I wonder why they’re doing well. Hmm. Could it be that because MediCube uses Helium 10? Hmm. Look at that. So, I mean, look at this product that MediCube is doing. MediCube PDRN pink collagen jelly eye mask. Fifteen million dollars of GMV generated in 30 days. That’s ridiculous, guys. And you haven’t started selling on TikTok shop yet. Anyways, MediCube is absolutely crushing it.

Bradley Sutton:

Here’s a bio nets product. I’m not sure if they use Helium 10 or not. Maybe they do. But here’s the top product. So like maybe I want to go into a certain niche and say, hey, who’s crushing it? And then what’s the next step? If I see one of these products, I could be like, hey, the next prompt I could do is and this is the next new feature releases. Hey, for this MediCube PDRN pink collagen jelly eye masks. Give me the show me the videos that generated the highest GMV in the last 30 days.

Bradley Sutton:

And then I could even ask, hey, of these videos that generated all this GMV, who are the creators that made these videos? I mean, the possibilities are endless here, guys. So those of you selling on TikTok shop, if you didn’t know that Helium 10 has always had a suite of tools for TikTok shop, go ahead and give it a spin. Test drive right here in the MCP. All right. All of you guys who have been using the MCP, you’ve already been sending me messages.

Bradley Sutton:

Hey, I already use up all my Helium 10 credits. How can I get more? Well, because of that, we went ahead and added it. So just put your mouse over your name in the top right of Helium 10 and then select plans and billing. Scroll down. You’ll see a section called MCP so you can add more packs of credit if you guys need to use more credit and it will be added to your plan.

Bradley Sutton:

Oh, let me catch my breath. A lot of new features, more than 10 this week, guys. I don’t know what’s going to happen next week. I don’t know how we can keep up this speed of delivering features. But next week, Carol will be back. There’ll be definitely more new features. There’ll be more e-commerce news. Where can you see all this? Only here on the Weekly Buzz. So tune in next week, guys, to see what’s buzzing.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #549 – Amazon MCF Prime Coming & TikTok Shop, Walmart Record Sales | Weekly Buzz 8/27/26 appeared first on AM/PM Podcast.

#544 – The Amazon Metric Most Sellers Aren’t Tracking

Audio version above. Video version below

Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget.

Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product.

But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall.

The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising.

In episode 544 of the AM/PM Podcast, Bradley discusses:

• 00:00 – Introduction
• 01:30 – The Amazon Metric Most Sellers Overlook
• 03:00 – How Much Amazon Revenue Comes From Keywords?
• 07:59 – Why Page One Ranking Matters
• 08:04 – Using Title Density To Find Ranking Opportunities
• 13:04 – Is Your PPC Actually Improving Organic Rank?
• 15:17 – Tracking Sponsored And Organic Keyword Rank
• 21:34 – How One Keyword Generated Thousands In Sales
• 22:34 – 333 Keywords Driving Purchases
• 23:34 – Finding Competitor Keyword Opportunities
• 27:48 – Tracking Your Rank Against Competitors
• 28:45 – Automatically Finding New Keywords
• 30:50 – Automating PPC Bid Changes With Keyword Rank
• 34:40 – Amazon Keyword Strategy Q&A
• 36:12 – How Many Keywords Should You Track?
• 38:29 – How To Choose The Right Competitors

Transcript

Bradley Sutton:

Why having the right keywords could increase your sales by thousands of dollars, how tracking keywords and implementing changes and PPC could make and save you thousands more. Hello everybody. And welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host. And this is the show where we discuss all things, Amazon, TikTok shop and Walmart private label, and how to generate recurring revenue streams 24 hours a day during the AM and the PM. Hence the name of the show, get it? AM/PM podcast. And as a matter of fact, this webinar, I recorded in the midst of a 36-hour travel nightmare, sleeping airports, two of the nights, even though I wasn’t working on my Amazon businesses there, I was still making money though. How cool is that? Pretty cool, I think.

Bradley Sutton:

We are talking about keywords today and mainly about like, why should you track it as a metric? And this is going to be a workshop that whether you have Helium 10 or not, you’re going to get value because I’m going to give you guys some concepts and I’m going to show you how doing some of the things I’m talking about today could mean hundreds, if not thousands of dollars to your account, but not doing them at the same time could be costing you hundreds, if not thousands. All right. We’re talking about the one metric that most Amazon sellers, you guys are going to learn today why you might be leaving hundreds of dollars on the table. Okay.

Bradley Sutton:

Where do Amazon sales come from? This is a question that people want to like the majority. And so I want you guys to think right now, what was the last thing that you purchased on Amazon and then how did you find the product? You know, go to your app and then hit orders. And let me pull up the last thing I ordered. iPhone XS Max you might wonder why am I ordering an iPhone XS Max? Those are super old. I ordered it for my parents. My parents are super old. They’re in their eighties and they don’t need a fancy phone. But I bought them an Apple watch and their old phone. They had an iPhone six and they couldn’t use the Apple watch with it.

Bradley Sutton:

So I bought the iPhone XS Max. Now that’s what I bought. How did I find that? What I did, I typed in a keyword iPhone XS Max. Boom. That’s it. Is that the case that there’s no data that says exactly, but if you were to type into different AIs, you would see, it would say, Hey, you know, the cleanest citable status at 50 to 63% of product searches start on Amazon search bar. All right. Nobody knows. But how can we maybe see, you know, validate? Is it really the majority? Is it over 50% of orders come from search originally? Probably. For example, right here, this is the Helium 10 MCP. So what I did was I said, Hey, check sales from January to June for one ASIN in one of my accounts. All right. And Claude spit back to me. This one product did about 4,000 units of sales, about $121,000. You guys see that there? Okay. Now, so how can we tell approximately did a lot of these come from keywords?

Bradley Sutton:

Well, look at the second thing that I put in Claude. I said, show me a breakdown from advertising where in advertising, at least the sale came from a keyword. And look at this of those 3,800 sales, 1,000 came from an exact or broad campaign for a search term, not an ASIN and another 700 came from ASIN. But just remember, just because you’re doing an ASIN targeting, maybe somebody sees an ad on a page and then they hit the ASIN and they buy your product. They still could have landed on that page originally from a keyword. So, here’s potentially, you know, 1,200, 1,300, 1,400, just of the advertising. We’re already at like one third of all the orders that this product got is pretty much from keywords and just from advertising. All right. So, again, the data is kind of showing that yes, keywords are still, you know, king whether we’re talking or organic or sponsored. Here’s another thing I put into Claude with the Helium 10 MCP. I says, pull up my search query performance reports for this ASIN from the same time period, which is June, January to June. And tell me how many of my purchases there were in this timeframe.

Bradley Sutton:

All right. So for those of you who don’t know, Search Query Performance is an amazing thing in Amazon where it tells you where the purchases come from, what keyword, but here’s the interesting thing. It only shows like maybe 30% of your orders or less because it’s only purchases that come from a keyword and only if you don’t click any other product and if you buy it right away. In other words, I have to search a keyword, immediately click on a product and then pretty much immediately check out. If I start clicking around, it’s not going to be noted. All right. So how many were like that? Take a look at what I have here in my Search Query Performance report. Look at that 1,046. So 1,046 of those 4,000 were from keywords, but were from the keywords that is very not rare, but where they immediately buy. I mean, most of us when we buy products like we might click through three or four products and then buy one, guess what guys, that actually wouldn’t have shown up here. This is only showing the ones where somebody bought it right after the first search.

Bradley Sutton:

So look at that. It’s obvious that yes, the majority of people definitely over 50% are absolutely using keywords. How many people will search with keywords? You know, there’s people out there who try and tell you, Oh, if you,  you know, most, most buyers are now switching to AI to find products. I bet you some of you use Alexa for Amazon in trying to maybe check the price history of what you bought, right? Or maybe you ask it about the reviews or something after you found the product. Anybody do that? Let me know in the comments. But the majority of you just use the search bar. And this is what the data shows. As you guys can see here, the number of people that were searching for products with a keyword back six months before Alexa for Amazon, or it used to be called Rufus was around is about the same number now. So if 300,000 people were searching your keywords in January, 2024 when there was no AI, no Alexa, no Rufus, guess what?

Bradley Sutton:

300,000 people are searching those keywords today in 2026. I found some products and now I want to compare it. Alexa is great. But again, the initial searches, most of it still happening with search and very few. Now this is a joke that comes from our freedom ticket. I think Tomer has said this Kevin King, where’s the best place to hide a dead body on page two of Amazon search results because nobody scrolls to page two. So again, now that we know that keywords are important. We know that keywords are important. How do we get sales from keywords? It’s by getting on page one of search results, right? I think we’re all in agreement there. Those of you who search products, probably few of you scroll to page two or three. Is that right? Like did most of you find your results like on the first, maybe 50 products whether it was mobile or desktop, probably most of you, what you ended up buying was from the first 50 products that came up from that search. Right? And so that’s why we say, Hey, if you’re on page two, you might as well be invisible.

Bradley Sutton:

Now, the thing about that is how do you get to page one for a product, right? Well, there’s a metric that we have called title density, and this is not common. I’m just throwing this out as an extreme example. Title density is how many listings on page one have the exact same search phrase in the title. Exactly. Like if it was coffin shelf, it has coffin shelf in the title. Take a look here. It says dark spot remover for body. You guys see that first one there? It says title density of one. What does that mean? That means that if you were to search dark spot remover for body on Amazon, only one listing in the entire page actually has that exact phrase, an exact phrase match. Right? So what does that mean? That means if you were to put that keyword in there in your listing, theoretically from day one that you launch this product, you would be on page one. Potentially, this is not a good way to get on page one. You can’t do that for all your keywords, but I just wanted to throw that out there that yes, there, you know, you can get on page one without even any sales sometimes. And that’s why we have this metric.

Bradley Sutton:

I think Helium 10 is the only tool that has this title density metric. But yes, that is one of the ways to get to page one. Right. But think about how Amazon makes money. All right. Sometimes people think, Oh, the goal of Amazon and the goal of me as a brand is different. This is one of those cases where it’s the same. Your goal is, Hey, you want people to see your product and think it’s relevant and purchase it in the search results on page one. Amazon wants that too. The only way Amazon makes money guys is if somebody purchases your product, they get their commission. Right? So here is where you got Amazon and the brand they’re trying to catch the customers with the net and you have the same goal. All right. So, so really Amazon is incentivized. It wants to show the most relevant products in the search results. Why? Because the better chance that somebody sees something that they’re trying to buy, that the better chance that Amazon gets its commission. And we want that too.

Bradley Sutton:

We want our products to get purchased. You know, if we’re, if we’re making a profit on our products, we make money when somebody sees our product in the search results and buys it, Amazon makes money. All right. So that’s how the Amazon algorithm is kind of structured. Here’s just kind of like an oversimplification of this, right? But how you get to page one, leveraging the Amazon algorithm and the search algorithm at least is through advertising. You don’t get on page one from day one of your listing, unless like I said, maybe you’re the only product that has a certain keyword in the title, right? So 98% of your keywords are not in the title and so you wouldn’t be on page one from day one. So how do you get to page one? Well, number one, you got to set a very high bid to get top of search and you have your product in a sponsored ad show up. The more that buyers see that sponsored ad on page one, they click it and then they buy it. That is going to help raise up your organic rank, right?

Bradley Sutton:

So maybe your organic rank is page seven or page six position 250 or something. Well, you get sponsored rank one, two, three or four. You’re showing up at the top. People are seeing your product. They purchase it. Well, little by little, you go from two 50 maybe now you go to 200 now you’re at one 50 page three, you’re at 100 page two. Now you get up to the top 50 organic positions. You’re on page one, right? And then you just rinse and repeat for other keywords. This is, again, this is an oversimplification, but this is in general pretty much how it works most of the time. If you guys take a screenshot of this or just go really quickly to this video on YouTube, h10.me forward slash seven 50 this has like a full launch guys. It’s completely free. Just, I did a, I do an annual, I called the Maldives Honeymoon Launch Strategy where I talk about how to get on page one. So just go to this, hit bookmark or save and then come back to it after this webinar is done. But in that, in right now I just gave a super over oversimplification of getting to page one.

Bradley Sutton:

But if you want to go in depth, check out that h10.me/750 of the Serious Sellers Podcast and AM/PM podcast. Now here’s the thing. If you’re trying to get on page one and you’re doing those methods where you’re trying to bid high, get top of search, get the visibility, get those purchases. How do you know if this campaign is working? I mean, you’re probably maybe even lowering the cost of your product, offering a big coupon, trying to generate that sales velocity, especially if you’re launching a product or you’re bidding top of search sometimes maybe over what you can afford. Like you might be even willing to lose a little bit of money bidding super high because you want to get that organic rank up there, right? How do you measure? Is it working? Well, you need to see where’s my sponsored ad showing up.

Bradley Sutton:

Remember what you’re trying to do? You’re trying to get at the top of search so that anybody who searches the keyword can see your listing there, right? So you’ve got to show up maybe in the top four, maybe top seven top sponsored ads if you want to be seen at the top. So number one, you have to check where’s my ad showing up. Number two, where is your current organic rank? Are you even ranking at all in the first seven pages? Are you on page two, three, four, five? And then as you start getting sales, you need to see the progress. If you’re spending all this money in advertising and coupons and discounts, well, you’re probably losing a little bit of money, which is fine. It takes money to make money, but you need to see how is your progress? Is it working? You just sold 30 units at a loss maybe because you have a big coupon and you have a really high bid. If your organic rank is not improving, do you just want to keep throwing money away? No. So you need to, again, see is your organic rank improving?

Bradley Sutton:

And that’s what we’re talking about today. This is a very, very important metric. And that’s why I said, if you’re not tracking your keywords, you could be just throwing money away. It’s not just about making money. It’s about saving money. So what is the easiest way without any tool at all to track your progress? Well, you just have to hire somebody. And this is what people used to do in the old days before there was ever a Helium 10 or any other tool out there. Where are you? All right. 10 times a day. Let me just type in my keyword. Like here I type in coffin shelf and I’m looking for my coffin shelf. And I guess, see, all right. Am I in page one? Nope. All right. I’m not in the top 50 mind page two up. Nope. I’m not in the top 100. Oh, there I am at page three. Looks like I’m about a hundred in position, 120. So anybody can do this. It doesn’t take a tool, but it does take time. You just literally have to type in the keyword over and over again, hour by hour, day by day and track. Where’s your sponsored ad showing up? Where is your organic rank showing up?

Bradley Sutton:

Has anybody done that? Let me like, especially those of you who are, have been selling on Amazon a long time. Is this the way that you used to track keywords? If so, that’s fine. That’s necessary. That’s what you had to do in the old days. But obviously a better way is using some kind of Keyword Tracker like that Helium 10 has. Here’s a screenshot of that. Remember that hemp product I was showing you guys earlier? This is that same Helium 10 account and here’s their keyword tracker where for example, it is tracking the keyword CBD roll on. And you can see the organic rank is position one and it’s been one for a while. You can see the sponsored rank is kind of fluctuating right now. It’s outside of the top 96. Now, some people ask like what is some of the benefits of Helium 10 Keyword Tracker or the only one that’s tracking all seven pages, all pages of Amazon search results for both sponsored and organic. Most other keyword trackers out there are only tracking like the first two or three pages.

Bradley Sutton:

So you’re missing out if you’re really showing up in the search results or not. But anyways, this is doing it automatically either once a day or even up to hourly. All right.

So that you don’t have to go and track and go for all 50 of your keywords. Pay somebody all day long to go track where exactly are you showing up? Is your organic rank improving? All right. So keyword tracking guys is a huge, huge, huge time saver. Now once you click, you can click into details and see, all right, by the hour, by the day, where was my organic rank? You can see here, I’ve been like fluctuating between one and three. I’m good. Like I want to be in the top four positions. And I want to maintain that just because you get to the top of search. It doesn’t mean you’re always going to stay there. All right. So there, there we go. And this, if I’m looking back at the 90-day history, I never dropped below three. That’s awesome. I bet all of you guys wish you had this kind of, you know, if this was your main keyword, this is what you’d want to see. All right. But not all of us have this.

Bradley Sutton:

And so that’s why we have to know are, am I showing up at the top? What’s going on? You need to check the sponsor rank here. I had what’s called boost on that allows me to check hourly. You see how there’s like way more dots here. And what Helium 10 does, it’s the only tool where we are rotating browsing scenarios. So we’re showing what the rank might be in one address or another address or one browser, you know, like your Safari, your Safari rank could be different. Even if you look on the same computer than your Amazon Chrome rank. All right. So we’re rotating that. So you can kind of see, is there a lot of fluctuation happening? You can see some fluctuation here on this graph, because just because on your computer, your sponsored rank is number three doesn’t mean your friend’s computer, who lives across the street from you is looking at it the same way. It might be using a different browser. It might be showing up differently, but a lot of times if your bid is high enough and consistent enough, it will pretty much stay pretty consistent no matter where in the United States are. This is something that would show you that.

Bradley Sutton:

So again, Helium 10 is one of the only tools to check hourly up to 24 times a day. Now, what do you do with this information? All right. So let’s say you’re tracking manually, forget about Helium 10. You’re just like typing it into the search bar. You have an Excel sheet or a Google sheet where you’re tracking your, your sponsored rank, your organic rank, or you’re using Helium 10 or another tool and you see it in a graph like, like, so what is it just for information? Oh, that’s nice. I’m on page three. Great. No, because of what you see in the Keyword Tracker, you are going to be doing things like maybe raising the bid. All right. Like, like what if you’re really trying to rank for a keyword and you see consistently you, your sponsored rank is 10, 11, 12. That means you’re at the bottom of page one. Maybe you’re on page two. Are you getting maximum visibility for your product on that keyword? No. So what are you going to do? Hey, you know what?

Bradley Sutton:

I need to raise the bid 20 cents and let me see, does that bring me up to the top of the page? Nope. I need to raise it more. Maybe you want to lower bids. Maybe you’re number one in sponsor rank, but you’re like, you know what? Am I overpaying? Is there really a difference between being sponsored rank one, two, three, or four? They all show up at the very top. Maybe you’re okay with being positioned two or three. Well, when you see that in keyword tracking, what does that make you do? Maybe you’re like, you know what? Let me lower my bid 15 cents and see if I still stay within the top four. So that’s another action that you could take. Maybe something is just not working at all. Like you have a really bad ACOS, but, or maybe your ACOS is not that bad, but your organic rank is just not moving and you’re not very profitable on the ACOS. It’s not great. It’s not bad, but it’s just not profitable. Maybe you’re like, you know what?

Bradley Sutton:

My organic rank is not moving. Even though I am making sales, I’m just going to pause advertising on this because I’m just throwing my money away for no reason. That’s another action you could take. Maybe you want to restart advertising. You’re like, Hey, I’m looking back at my Keyword Tracker history. When I used to be ranked, when I was ranked number one through four, I was making X sales, but now my rank dropped. It looks like I had turned off my advertising. You know what? I need to restart it because this has affected my sales. Or maybe you’re getting great sales on a keyword, right? But again, you notice your organic rank is not increasing or it’s actually decreasing. Well, because you’re looking at the keyword tracking, maybe you’re now going to go check your conversion rates for those keywords in search query performance. All right. So there’s a lot of actions that you could take from tracking your keywords. Now here’s the key. Is it worth the effort to track keywords manually or to track keywords with Helium 10 or however you’re doing it here? I asked the Claude with a Helium 10 MCP. I said, look at my Search Query Performance. How many keywords gave me sales? How many different keywords or how many purchases were there from keywords? 1046, right? Look at some of these. Here is a keyword that I didn’t even have in my listing. Originally CBD. CBD is a forbidding keyword.

Bradley Sutton:

Maybe I didn’t know that keyword was very relevant for me and I just started ranking for it later and I had a campaign. Look at that. How many purchases came? 131 purchases for this one keyword that I might not have known about. And remember, this is only the purchases that happen right after somebody searches. So probably that CBD roll on keyword probably generated 200, 300 or even more purchases in the same time period. Here’s another keyword, hemp roll on pain relief 63. All right, just take that first one. 131 purchases. This is a $31 product. That’s $4,000 of a keyword that maybe if I was never tracking it and I never did a campaign to try and rank for that keyword, if I wasn’t showing up on page one, would I be getting 131 orders of it? Would I be getting this $4,000 worth of sales? You see how tracking your keywords and getting to page one can have a big impact. $4,000 impact for this keyword right here. Here’s another thing I asked. I asked Claude through the Helium 10 MCP. I said, tell me how many unique keywords gave purchases from search key performance. Here’s the answer. 333 different keywords had at least one purchase. 114 different keywords had at least two purchases. So you might think, Oh, it’s only like five different keywords that will ever give me sales.

Bradley Sutton:

And sure, there’s always going to be like five, 10 keywords that will give you the majority of your sales, but people can search any kind of crazy keyword and find and buy your product. And that’s why you need to know all these keywords and try to rank for the ones that could have a potential to get you more sales. Look at that. This is a product is only six months. 333 different keywords brought at least one sale to this hemp roll on cream. So the question is, well, how do I know what are the keywords?And some of this stuff, guys, you should just screenshot. I’m not going to go into too much depth. This is all available in Helium 10. The majority of you have the helium 10 diamond plan. You’ve all got access to this already, but what kind of keywords would you want to rank for that? Should you even be tracking? Well, what about where the competition is currently ranking highly for, but you’re not. What about where the competitors have historically ranked highly for? In other words, maybe they’re not ranking high now, but they used to get sales from a keyword three months ago.

Bradley Sutton:

You know, only Helium 10 can do that. That’s your historical Cerebro. We’re the only tool that you can take that time machine back. Another one, where a competitor is getting verified sales. You can do that from Amazon brand analytics. That’s another tool that only helium 10 has available where we can show you from Amazon, which keywords are driving sales. And the last is Search Query Performance, which I’ve been talking about too. It’s Amazon data point available in Helium 10 available in your own seller central account. But these are all ways to find keywords. So here I did a prompt, but, but here I said, Hey, here’s my competitor hemp creams or hemp roll-ons. Tell me the keywords where they’re ranking high. Now tell me the keywords that brought sales historically. Tell me the keywords that is from their brand analytics and tell me my keywords from search query performance. And it’s going to do it all at once. Guys, the MCP at Helium 10 is just next level. It would have taken me a long time. It would have taken me a long time to do that. And then here’s the results. Look at all these different keywords. It found that I am not currently ranking for like CBD pain relief. My rank is at the middle of page one, but my competitors were getting sale, CBD muscle rub.

Bradley Sutton:

I wasn’t ranking highly at the top of search for, for that one. Here’s another one. Emu oil. What the heck is email oil? I don’t even know for pain relief. I wasn’t even ranking at all for that, but competitors are ranking high. And so within seconds, the Helium 10 MCP, or it’ll take you minutes if you just do it inside of Helium 10, it’s going to find these keywords that is driving sales to your competitors. And that’s the key, but not to you. And then what action are you going to take? You want, if your competitors are getting sales from these keywords, you want to get sales from these keywords, right? How do you get sales? We’ll go back to that process. You start on page three or four or five, you advertise and you try and get that rank up. All right. But this is how you can find those keywords. Here’s another great use case that again, the majority of you already have access to because you all have Helium 10. I say, Hey, calculate it out. If I were to increase my, and I didn’t even spell that right, but Claude can understand my misspellings.

Bradley Sutton:

If I were to increase my impressions to the same number of search volume, in other words, my impressions was not the same as search volume because I was ranking low. But what happens when I’m ranking on the top of page one? And now every time somebody searches the keyword, they find my product. Look at this. These are very low search volume keywords, guys. Look at this. 600, 600, 1400. If I were just on these five keywords here, four keywords were to increase my keyword rank and track it. These nothing search volume keywords would have brought me $600 worth of sales over six months. And there’s keywords out here that have 10 X the search volume. So you can kind of do the math. You guys see how this is, can make you money. It saves you money. It can make you money. If you’re tracking your keywords properly and doing these kinds of campaigns. So guys start tracking keywords ASAP. Those of you who haven’t done it, all levels of Helium 10 Platinum, Diamond, doesn’t matter what level you have. Just go to your Keyword Tracker, hit the add products, add your note, your hero products, and then add the keywords. All right. Your most important keywords turn on the boost. Now this one is only Diamond. It’s that rocket ship that you guys see right here, that red rocket ship. That’s going to start tracking where you’re ranking at the hourly level and see are you on page one? Are you on page two? Is your rank fluctuating? You’re going to be able to see that you can hit the heat maps in keyword tracker. Maybe you want to visualize it instead of on a line graph.

Bradley Sutton:

You want to visualize over time how your rank is increasing. You have heat maps right there in Helium 10s Keyword Tracker. Another thing that I bet you 90% of you don’t do tell me right now, tell me if there’s anybody in this room who has Helium 10 who has gone into competitors and added your competitors into Keyword Tracker so that you can see where your relative rank is to them. It doesn’t mean relative to page one or page two, but let’s say you were tracking five competitors. What is your relative rank? In other words, for a certain keyword, if you’re a relative rank one, that means you’re the first one that shows up regardless of where it is in the search results. You’re the first one that shows up before your competitors. But what if there is five, you’re number five. That means you’re the last one to show up. So you might be happy. Oh, look at me. I’m on page one.

Bradley Sutton:

I’m on the top half of page one. But if your relative rank is five, what does that mean? That means four of your competitors are showing up in the search results before you, which might not be that great. Right? So that’s why that’s another metric. And again, a metric that only Helium 10 has that is important to track. Now here’s something that I know none of you do automatically harvest keywords. This is right there in Helium 10 guys. You guys have access to this and you’re not using this. What does this mean? This is Helium 10 is the only tool that does this. You hit the suggested keywords and then you set your settings like, Hey, if I ever start ranking for a keyword, that’s over 500 search volume in the top 10 or whatever, let me know so I can track it. Hey, if my competitor starts getting sales from a keyword, in other words, a high search volume keyword, they start ranking in the top 10 or top five or whatever, let me know to track it. We are going to automatically alert you that these keywords exist. And so now you don’t have to go and try to search for these new keywords.

Bradley Sutton:

It’s automatically harvesting. So you know what keywords you need to track. Now you’re tracking all the keywords, right? Remember how I said, you need to take action. Well, what do you do if you see that you’re trying to rank for a keyword, your organic rank is low and you put in a bid for $2, let’s just say, but you look in your Keyword Tracker and the sponsored rank is like 10. How do you get to sponsored rank one, two or three or four? Well, the way you do it is by increasing your bid, right? How would you do that? Well, you would have to go into seller central, go into, this is that seller central advertising console. This is not Helium 10. And then you’d have to find the campaign and then you’d have to find that exact keyword target, hit edit, and then raise the bid. Imagine if you had 50 of these you had to do and you’re doing it multiple times a day until you are determined or until you find that you’re on the top of the page. Is that a really good use of your time? That would take hours to do, right? But that’s what a lot of you guys are doing. Or maybe you’ve hired somebody to do that. There’s an easier way. If you’re using Helium 10 ads, you can actually set up a rule where you can say, you know what, here’s a keyword I’m tracking in Keyword Tracker.

Bradley Sutton:

If in my sponsor rank, if there are three checks in a row where my rank drops below four, you know what? Increase my bid by 15 cents, increase my bid by 15 cents. And then what happens is you get a suggestion every day. It’ll tell you, Hey, look at this keyword, goth bath mat. You know what? You were not ranking in the top four. You need to increase the bid by 15 cents and then you just hit yes or no. And so those 50 checks you can do almost instantly. Guys, how much money and time is saved there? If you were to track 50 keywords hourly, that’s going to take you like eight hours a day, right? Because you’re having to type it in the search bar, eight hours of work because you’re having to do those 50 keywords and, and track it in your own Excel sheet, doing it every single hour. Literally it’ll take you the whole day or a VA or an employee. And then after that, now you know, Oh, okay, here’s 20 keywords where I need to raise the bid. Here’s another 10 keywords I need to lower. That might take you another two hours to go find one by one.

Bradley Sutton:

Those things. If you’re using Helium 10 Keyword Tracker and Helium 10 Ads, the rule two minutes, guys, 10 hours of work becomes two minutes. I don’t care if you’re using a virtual assistant that, you know, maybe for you, you’re only paying them $3 or $4 an hour. And you might think, Oh, this is so cheap. That’s still money. If they’re spending eight hours, you’re still, you know, spending, you know, 50 bucks a day to do this, which is better to pay somebody 50 bucks or if it’s a US-based employee to pay them $300 to do it or to do something that takes two minutes. It’s a no brainer guys. Think how much money you’re saving if you do that. So guys use Helium 10 to make money and save money or whatever keyword tracker you’re using. So find those opportunity keywords. We talked about Search, Query Performance, Brand Analytics, Historical Keywords, track the keywords hourly, can’t do that anywhere else. And then set the automatic rules so that you can start adjusting your bids based on keyword rank. Joseph says, use huge value. I agree. Now, for those of you who don’t have the Diamond plan and you want to get that Helium 10 Ads, so you can try this rule. Here’s a bonus. All right. SSP 30 is a discount code to upgrade from Platinum, or maybe you don’t have a Diamond at all. This will save you 30% up to six months. You’re not tied in or six months.

Bradley Sutton:

You can just try it out for a month and just go back to the Platinum if you want and no harm, no foul. But I think if you guys start using this, you’ll see the value. So if you want to save 30%, use the code SSP 30, we’re going to give some bonuses for this. Number one, you can get a Helium 10 AI cheat sheet with skills and prompts for MCP. A lot of the ones that like I showed you today, those were all from the MCP. Those are all prompts I was using. All right. Yeah. For those of you who upgrade with this plan the second thing, you can get direct contact with my sourcing agent in China. It’s something I like giving out to people for those who sign up for this plan. And number three, you can get a one-on-one call with somebody from my team, possibly even me to help set up, you know, like if you’re, if you’d never had set up Keyword Rank, if you set up Helium 10 Ads and get this deal and you need help, like I’ve never had track keywords. I need help tracking my keywords. I need help setting up my advertising rule so that I can have an automatic, you know, modifier based on the keyword rank. We’ll set it up for you one-on-one. All right.

Bradley Sutton:

So again, save 30% on this Helium 10 Diamond code SSP 30 at this time. Let’s go ahead and open it up for questions. How do we request a one-on-one call through Helium 10? Yeah. Once you upgrade with the SSP 30, reach out to customer service and just say, Hey, I was on this webinar. Bradley said, if I use this code SSP 30, I can book the one-on-one call with his team to help me set up my advertising and they’ll book it for you in customer service. Joseph says, where do we get these cheat sheets? Same thing through customer service. So when you say, Hey, I need to set up my one-on-one call because I use this coupon code. Please give me Bradley’s China sourcing agent and please give me Bradley’s MCP cheat sheet. They’ll send it all to you. Sergio says, where can I connect the MCP? If you have the Helium 10 Diamond account, there’ll be a button on the very top of your Helium 10 screen. It’ll give you the instructions on how to connect MCP or just reach out to customer service and they’ll tell you how to connect super easy. Like if you have Claude, let’s just say you just go to connectors. You’d be logged into your Helium 10 account, go to connectors in Claude and then in the connector store or first, I’m sorry, first you hit customize in Claude and then you hit connectors and then you just search Helium 10. You just click once and boom goes a dynamite. You’re connected. Good question by Dirk. Is there a connection to KDP like seller central? What do you mean by, by connection? Are you talking about to Helium 10 or to the Keyword Tracker? If you’re talking about KDP Keyword Tracker, it worked exactly the same as if you had a regular product, you’ll be able to track your keywords for your books in KDP in the same Helium 10 as well, Joseph says, do you have a specific number of keywords for a product?

Bradley Sutton:

It’s however many keywords could potentially bring you sales. You saw that one hemp product had 333 keywords that brought it sales. Does that mean I need to track all 333? No, I prioritize based on the keywords that will give me the best chance of sales. And I experiment with the other, some of those, I might only ever get one sale and then it’s like it was just a fluke and it doesn’t make sense to keep focusing on it. But others, what I’m doing is I’m looking for the keywords that are going to consistently bring me sales. Even if it’s only like one a month or two a month, those add up guys. If I have a hundred of those key type of keywords, it’s a hundred sales a month. That’s 200 sales a month. Who doesn’t want to get those sales? Right? Ricardo says how do I get my best seller on page one when I’m already using the right keywords and ads?

Bradley Sutton:

Well, I could talk the whole episode about this, but go into that episode seven 50 of Serious Sellers Podcasts of the Maldives honeymoon and see some of the strategies on getting on page one there. We have 20,000 competitors difficult to see how this would help navigate with more chaotic. As a matter of fact, it is 10 times as relevant to somebody like you who has way more competitors than somebody like the example 10 times as relevant. That guy is already top of his niche and so he could get very few keywords that he wasn’t getting sales from. If you have a lot of competitors, you know, not nobody has 20,000 competitors, but if you’ve got like 30 good competitors, you’ve got a lot more keywords that you could potentially be getting sales from a lot bigger pool. It’s actually better to be doing this tracking on the keywords when you have more competitors and you get more data, right? The more competitors there are, they’re not all ranking for the same keywords. Guys competitor one might be killing it on keywords a, B and C competitor to might have keywords D E and F that nobody else has.

Bradley Sutton:

The more competitors you have, the more keyword opportunity there is. Kevin says unclear on how to select competitors. Will you manufacture and sell organic coffee in several formats? I need some organic coffee right now. I have not slept in 24 hours because I’ve been in this stupid airport. Send me some please. Kevin. We do well. It’s very saturated category. How do I know who are my competitors? Great question. What you want to do is pick the products, the five or six products that are most similar to your product in form and function and price. If you have an organic Ethiopian coffee blend that is $30, you want to find other organic Ethiopian coffee blends that are around $30. Don’t find an organic Ethiopian coffee blend. That’s $8. That might not be your competitor because the price is too different. Don’t find a $30 organic, Colombian coffee blend that might not be your competitor. So find who is the closest to you, where if somebody were to type the main keyword and they saw your product and the competitor product, there’s kind of an equal chance that they would buy it.

Bradley Sutton:

That’s how I consider who my competitors are. Great question. Natalia says, how do I add competitors to find new keywords? So you’ll have to go back on the replay for it, but basically it’s in Keyword Tracker. There’s a place called competitors and then you’re going to do the keyword harvesting. Wait, is it keyword harvesting? What did it say? Hold on. Let me pull up my slide here. Suggested keywords. It’s under the suggested keywords tab, right? Suggested keywords. The boost mode is for how many products? It depends on what Diamond I think can go up to 100 or 500 keywords, something like that. You can have on boost at any one time. I mean, you shouldn’t want to do 500 though. Like I only do boost on the stuff I’m trying to do those ranking campaigns. Like I can’t imagine you’re doing more than 20, 30 ranking campaigns at once. So just whatever you’re doing, a ranking campaign, that’s where I turn the boost on. Can you please show how we can run this analysis in H10? Oh, great question.

Bradley Sutton:

So everything I did was kind of H 10 because it was the MCP, but everything that I did in the MCP, you can do that in Helium 10. You just use the different tools like Cerebro and Search Query Performance. And if you go into those tools, look at the videos there, it’ll show you step-by-step how to do it inside of Helium 10 instead of the MCP. Yeah. Grover says, average order value is $6. What do you suggest for early stage company? Remember I showed you guys Ivan who was on here who had the podcast yesterday, his average order value is $8, even though he’s in the United States. And, and so, and he has the Helium 10 Elite Plan. So it’s a matter of scale. You know, like if you’re only selling five units a month, do you need the Helium 10 Diamond Plan? No, you don’t. If you’re only selling like five products a month, you can do the math.

Bradley Sutton:

You don’t even need, I’ll be honest, maybe you don’t even need Helium 10 at all. If you only have, you know, like five keywords, you can do those manual things until you build up and then get Helium 10. Once you start increasing your sales, do you guys ever offer account audit for ads and give feedback? Not necessarily, but those who are helium 10 elite members, like if you have the Helium 10 Diamond Plan and you do what’s called Elite and by the way, to get more information on that, h10.me/elite, h10.me/elite. We do one-on-one, you can do one-on-one call with me once a month and one-on-one call with Carrie once a month. And yes, actually most of the, our Elite members, what they like us to do is audits on their, on their advertising. And we absolutely can go over that in there. So it was, yeah, Helium 10 Elite members can do that. Where can we see the few last few session recordings from the Elite trainings?

Bradley Sutton:

If you go at the top of your Helium 10 screen, there’s a Elite button hit there, and it has all of your recordings for those of you who are Diamond or Elite members, Diamond or Elite members can get those trainings. If you hit the Elite button on the top of your screen. All right, guys, that’s all the time we have today. Thank you guys very much. I hope you guys let me know in the comments, were you able to learn something about the value of tracking keywords about the value of ranking for keywords and discovering new ones? That was the main focus I wanted to talk about today is understanding how much time you can save, how much money you can make and how to stop losing money by not tracking the right keyword. So I hope that’s the one takeaway you guys are going to take away. And for those of you, maybe you don’t use Helium 10 ads, no problem. Track your keywords at the very least. Usually you have the Platinum plan. You don’t even need the Diamond plan to track keywords, track your keywords. Guys, those of you with a Diamond plan and using Helium 10 Ads set up that rule, set up that rule ASAP where you can start adjusting your bids based on your keyword ranks only with Helium 10. Are you able to do it in the way that we have? So thank you guys so much for tuning in. See you guys later. Bye now.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #544 – The Amazon Metric Most Sellers Aren’t Tracking appeared first on AM/PM Podcast.

#550 – This TikTok Shop Lost 96% of Its Sales

Audio version above. Video version below

What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running.

Chris discovered that the product itself was not the problem. The brand’s leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand’s former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos.

The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.

TikTok’s impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth.

In episode 550 of the AM/PM Podcast, Bradley and Chris discuss:

• 00:00 – Introduction
• 02:27 – How TikTok Reduced Amazon TACoS Below 4%
• 06:03 – The TikTok Shop Brand That Lost 96% Of Its Sales
• 08:34 – Why The Brand’s Creator And Advertising Engine Collapsed
• 12:40 – The Recovery Plan To Win Creators Back
• 15:55 – Producing 100 UGC Videos With 100 Creators
• 18:45 – Building Creator Momentum From A Cold Start
• 23:45 – Using Creator Purchases To Generate Social Proof
• 27:25 – Why Fresh Content Is Essential For GMV Max
• 32:42 – Automatic Versus Manual GMV Max Campaigns
• 36:39 – Targeted Collaborations Versus Direct Messages
• 38:55 – Structuring Commissions And Managing Product Samples
• 43:11 – How TikTok Shop Sales Create An Amazon Halo Effect

Transcript

Bradley Sutton:

How to get your first $1,000 of sales on TikTok Shop. We’re gonna show you how to do this, plus give you a live case study where we are trying to get a real TikTok Shop account back to over $100,000 of monthly sales. Hello, everybody, and welcome to the AM/PM podcast. My name is Bradley Sutton, and I’ll be your host, and this is the show where we discuss all things Amazon, TikTok Shop, and Walmart private label, and how to generate recurring revenue streams 24 hours a day during the AM and the PM, hence the name of the show. Get it? AM/PM podcast.

Bradley Sutton:

And as a matter of fact, when you guys are watching this, I might be on my fifth trip to Korea this year, but this time, for the first time, I’m gonna be visiting the DMZ at the North Korean border. And while I’m dodging bullets there, I’ll still be making money online. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello, everybody, and welcome to our workshop here today. Unless you’ve been high under the rock, you know how much of an opportunity TikTok Shop is. Sometimes you can just, you know, quote-unquote luck into success on there. In the past, people have said, hey, became a million-dollar account on TikTok. But sometimes, too, if you aren’t keeping your foot on the gas, you could lose momentum. And that’s what we’re gonna be talking about today. We’re gonna be analyzing a real TikTok Shop account that was doing a lot of money. We’ll show the numbers and everything of what it was doing and what it now has kind of like went down to.

Bradley Sutton:

But these same tactics that we’re gonna be using to resurrect this brand on TikTok Shop, this is something that anybody can do, really, if you’re just starting out on TikTok Shop, or you have started but never really got any momentum. You’d be using these same strategies, or similar strategies, for how to ramp up. Five years ago, nobody knew what TikTok Shop was. But now, more and more Amazon sellers are seeing the need to diversify what platforms they’re on. As we always do on this show, we bring in experts from out in the community who are just crushing it. So let’s go ahead and invite today’s expert, Chris, on. Chris, how’s it going?

Chris:

Very good, yourself? Doing just delightful.

Bradley Sutton:

Now, you’ve been on the podcast before, maybe about, but definitely not about TikTok, you know. Can you give us your background, like in e-commerce, first of all, and when you kind of got into the whole TikTok Shop world?

Chris:

Yep, so I’ve been selling on Amazon since 2016, still sell on Amazon. We do eight figures a year with our personal brands. About end of 2024, beginning of 2025, you know, it’s been happening, but it got way more extreme, I feel like, during that time period where there was a lot of margin compression happening in my particular category where it was kind of a race to the bottom, margin shrinking, more ad costs. Really, it was almost getting to like a break-even proposition on Amazon. And I got into TikTok because I was like, how can I, I kept hearing these rumblings about, oh, it’s amazing external traffic, et cetera. And I was thinking to myself, you know, everybody used to talk about Amazon loves external traffic.

Chris:

I was wondering if there’s a way that I could use that external traffic, essentially to increase my organic rank without having to spend PPC. And I kind of dove in head first, started learning the ins and outs of TikTok. There’s a lot of things, there wasn’t a lot out there, and there still really isn’t a ton out there, I guess, as a way of like, you know, there’s YouTube videos for case studies and everything for Amazon. There wasn’t much for TikTok, so I kind of had to learn myself and ended up becoming very beneficial. Through that time period from 2025 all the way through now, I’ve been able to utilize TikTok as an external traffic source that has essentially taken what would be my tacos for Amazon at 20% for my product that I was just talking about, we’re down to sub 4%. So not only did we create a whole new revenue stream on TikTok shop itself for the brand I’m talking about, I’ve been able to gain 16 points of margin on Amazon without really doing anything except for adding that new layer of TikTok. So the halo effect people talk about is real. We’ve done this across several products and I think TikTok is kind of a necessity at this point for you to be able to be positively, gaining positive net profit on Amazon while continually building up your brand.

Bradley Sutton:

Just to get the people excited out there, you know, you’ve worked with a lot of brands. What’s one of the more exciting things you’ve been able to do where it’s like, hey, this person wasn’t on TikTok and now we ramped them up to this amount or this person was just starting and we ramped them up to this just to show people the potential.

Chris:

Yeah, so one of the case studies it’s actually on our website, so I’ll name the brand. It’s called Easy Outlet. If you guys look it up, I’m sure you’ve seen some videos. We’ve had over 300 million views for that particular product. They were not on Amazon and they were not on TikTok. We launched them in April last year, simultaneously. On Amazon, they’ve done over $5.5 million in sales. On TikTok, we’ve done over $3 million in sales. And Amazon was primarily fueled from the TikTok traffic. Like the ACoS for that product, which if you look up Easy Outlet in general as an extender, it’s the most expensive in the category. But the ACoS for that product, or sorry, tacos for that product is sub 4%. So we’ve been able to basically take a product from nothing on both platforms to over $8 million in less than 12 months.

Bradley Sutton:

Awesome. Now guys, we’ll put one of those disclaimers, results not normal, or don’t expect this. We’re not trying to promise, hey, everybody out here can get $8 million, but this is just to show you the potential. Like there are some platforms where, no, you literally would never get to that amount, but just shows what’s possible. All right, let’s go ahead and hop into it.

Chris:

So we’re gonna be talking about a brand, it’s called Grooved Learning. It is a brand that was on TikTok. Bradley came to me a little over a month ago related to this brand had gone from, in its payday, it was doing about 2.4 million a year. So averaging about $200,000 a month on TikTok shop. There was something took place over the last, I’d say six to seven months where the brand had gone from that $200,000 a month down to what’s now about $8,000 per month. So a 96% collapse in monthly sales. So we were looking like, how does this happen? We’ve seen where there’s sometimes brands seem to drop in sales, but not to a significant amount at this level. And so we were given access to the account to go in, look into kind of a deep dive as what actually happened, what’s created this drop in sales, and what we’re gonna do to try to revive it and get it back to that level.

Chris:

So just a little background on the product. It is actually a really interesting, cool product. Go buy it if you guys have interest in this, especially during back to school, but it’s a product that essentially helps kids from three to eight years old actually be able to write in some grooves that are in the actual product itself. So they can trace out the letters, learn how to actually hold the pen, and it has disappearing ink. So it’s a very cool product. And that’s why it’s done so well in sales because it’s demonstrable. People can resonate with wanting to have your kid learn how to be able to write better and have them concentrating on working on something. So I was looking at it, I’m like, I don’t understand, this is such a cool product. How does this seem to have this big collapse? And what’s really happened is the engine, which is essentially all the creator videos and the creator communication, all that had stopped. So I think it was back in January of this year, it started to slow down and then it just continually slowed down. So we stepped in, my agency, it’s called Octane Labs.

Chris:

We stepped in at the beginning of August and came up with a game plan to turn this brand around. And what we wanted to do with that, and I’ll move forward on this next one, we’ll just kind of talk about some of the numbers. So this is just showing the kind of like, we took over basically, I would say, we got full access to what we needed right at the beginning of August. This is just showing the decline that’s still continually happening. The content performance is sliding. So like the video GMVs down, earnings per thousand views is down. And this has literally been, if I was to extrapolate this back to January, it has gone just down every single month. And so here’s the deep dive what we found. All the creators are gone. Nearly every creator that was producing during that $200,000 a month prior performance, they’re either recruited away by competitors or just have moved on to another product. The conversion collapse. So traffic’s not the problem, it’s the content had simply stopped converting.

Chris:

And one of the things that seems to happen typically is, if the videos still live out there, right?From that we’re doing very well. But when something’s a year old, if somebody sees that, it’ll say from six months ago, things like that, people think it may not be as relevant or it may not actually still have the same deal that’s running, et cetera. And the other two is, the ads are barely running. So there was two campaigns that were going.The particular grooved learning book that has the most sales that I was just talking about, that one wasn’t actually, it showed itself being in a campaign, but that one actually was not having any videos running because it was set up on a manual campaign in GMB Max, which basically only was running one video and the video tags a specific product. And that was actually tagging another product of theirs, which is a Bible verse mapping journal. So from the owner’s perspective, I’m sure they looked at it, they’re like, I’m running ads, it’s not converting what’s going on. But if you actually went under the hood, you’d realize there was only one video going and it wasn’t even for the product that was the original hero.

Chris:

So that, and then the last piece of that is it’s flooded category. There’s a lot of low cost competitors that have entered the arena to undercut. So if somebody saw the product and then they went back to try to look it up in the shop tab and typed in grooved learning or grooved learning books, there’s 70 other products that are showing up now. So that means two things. One, we need way more content out there and we want people buying through the video specifically, not using the shop tab to try to find the product because they’re probably gonna find somebody less expensive. But I think the biggest thing is we need to actually turn the engine back on the proper way and have the ads showcasing all the videos that we’ve had in the past and all the ones we’re working on here in the future.

Chris:

And then there’s the 80-20 problem. The account lived and died by a handful of creators, which is also kind of, we talked about the creators moving to other competitors who are probably more communicative. But 77% of the category leaders’ revenues come from just two creators. One of those creators was ours and they moved to a competitor or was grooved learnings. I say ours, but. So it’s something that we basically immediately were like, all right, we need to go get back the person that sold for us.They love the product. They did extremely well for us. They’re working with another competitor.

Chris:

What can we do to get them back? And then this is a very demonstrable product. We don’t need just two competitors being the top dogs. We can get a lot more creators pushing our product. And it’s a very easily replicable video that just needs to be shown with kids and people are gonna resonate as it gets pushed out. So the first thing, and just to showcase that, one of the competing groove workbooks, they scaled since the decline has happened. The competitors have increased now up to over $300,000 a month when they were actually below us before all this content collapse had happened. So this is the competitor. Just so if you look it up, when you’re looking up groove learning, you know, they’re less expensive than the existing product. I think the biggest difference is we have video tutorials and different things that are separating us. And that’s one thing we’ll communicate to creators as we’ll talk about here going forward.And so what still works?

Chris:

The product still does convert, okay? 1.6 million all time, the original hero product, currently dormant, not dead. Bible map verse mapping journals, 1 million all time. That’s the one that’s got the one video going and that’s the one that’s essentially keeping revenue for the actual account today. Otherwise there would be no revenue whatsoever. If they didn’t have that one video going, it would pretty much collapse. And then there’s cursive and Spanish workbooks, 330K all time, those are ready to scale as well. So what I put on here is every ingredient that built the original $200 a month in revenue is still on the shelf. The gap is execution and we can control those variables by making sure we’re doing it the right way.

Chris:

So our recovery playbook is to re-engage the lost creators, the ones that we talked about that were the high-end ones, but there was also some that did 50,000, 60,000 easily that we can re-engage. We wanna out commission some of the copycats. We have that massive margin or massive price difference, right? So even if we’re at 20% versus the other 20%, they’d have to sell two units for R1 just to be able to get the same commission. We just need to make sure we convey that properly to creators, poach their proven creators to get them under our brand. And then we wanna make sure we flood content. The biggest thing that really is going to make or break the brand’s recovery is how much content is out there. So you can have 100 videos, you could have 200 videos, 300 videos, those videos will last in like growth, meaning like organic growth for one to two weeks, maybe they will slow down. But what allows those to keep alive is the advertising.

Chris:

And so you need to continue to fill the advertising engine with fuel, which is content. And so if we have nobody posting for this brand, and we’re not actually advertising any of those videos that they’re actually posting, we basically get some posts, we get a small spike and then they die. And so it all needs to be put into the proper channel where we make sure we have continual creator content being made by actually going out and reaching out through automations, through DMs, targeted collaborations in TikTok to get people interested in working with us, people who’ve already done well in this particular niche, let them know, hey, we’re back, we’re running contests, we’re running all sorts of different promotions for you to make sure that you are going to get sales with our brand. We just have to communicate with them, which is partially getting outbound to them, getting them to come into a Discord community to be able to actually run sales, run contests, run all sorts of different things and keep quick communication with our team so they know we’re fully engaged. Because we went back and looked through DMs and things and there was conversations that were started and then those people would then essentially stop responding to those creators. And what do they do?

They move on to the next thing. It’s like, whoever can respond the quickest is gonna be the person they feel the most connected with. And so it is a full-time job, which is why we have a team that sits in DMs and target collabs and everything in our Discord.

Chris:

But creators wanna feel like they are heard, they’re seen and they’re able to be worked with.And so that’s a huge gap. And so we wanna make sure we fill and plug all those holes. And so when we talk about what we’re launching, so I just said, what we inherited, we’ve kind of go over all that. They had the single video rotation, ads run manually by hand, and only the Bible verse mapping journals. What we did now is we actually started a campaign again for the Hero product, which is pushing those workbooks.nIt’s back to school. It’s kind of perfect timing. What we have done, and this is kind of to talk to you guys in general, just about, like Bradley said in the beginning, how would you start a cold start?

Chris:

How would you start a brand if you’re starting from scratch or you’ve just started to kind of scratch the surface on TikTok shop? The first thing you need to do is get UGC videos out ASAP. So what we did is we went into the network of creators that we work with and we hired 100 UGC creators, not 50 people doing two each, 100 UGC videos with 100 different creators that are currently in production and just starting to hit the market right now or hit TikTok itself right now. That baseline is so important. If you go and try to outreach to creators with no history or you haven’t had sales in any large number over the last six months or month or whatever it is, creators can see what content’s been put out. Is it a hot and growing item?

Chris:

Creators don’t just say, oh, I love this sample. They go look and see like, what is this, what have they been doing? They can see there’s 60,000 sales on one of these listings, but if there hasn’t been sales in the last six months, they’re gonna go find the competitor that’s got the sales, right? So the first thing you wanna do is get videos out there to show that there is fresh content being made, there is activity happening on that account to get creators comfortable with wanting to work with you. The second thing is once we get creators that are interested in working with us, we wanna keep them engaged. We just sent them a sample. That sample is going to cost money to ship, that sample costs money to make. I don’t want just one video, I want five, I want 10. And so what we do with these creators, these initial hundred creators that we’re working with that we talked about, as well as anybody else that’s responding to our outbound messaging to work with us on a sample UGC type basis is we offer them a cash incentive creator contest through our Discord.

Chris:

We say, you gotta join our Discord, join our creator contest. And we basically say, if you will create five videos that produce $50 in GMV, we will give you a $50 bonus. So we basically break even at a minimum or we make some dollars on that.But all we want them to do is to take that sample and turn what just cost us $15 in cost of goods to sample it to them and turn that into five pieces to six pieces of content and increase our total content fuel that we can throw into the engine with TikTok’s GMV Max campaigns.

Bradley Sutton:

Let’s say that somebody is just starting, obviously on this case, it’s similar to somebody just starting, but people know about, oh, I can just search for creators and look for people who are relevant. But like you said, a lot of them nowadays, they might look at the history and, hey, this is a dead product, I don’t wanna waste time doing it. So what you’re doing is like you have your own network, but like Joe Blow out there who’s just starting, I might not have a network that I can just say, hey, here’s a hundred people who trust me and would be willing to do a video. So how would somebody else do that? Or is it only through like agencies like you that and other companies that somebody would be able to do this?

Chris:

So there are different platforms out there that have creator networks that you can actually pay for the videos. I don’t know if I’m dropping names here, if it’s okay to put on. That’s fine. Okay, so Join Brands is one of the ones we use. You guys can take a look at it. They have different ways to be able to buy the videos from the creators. If you use one of these networks, the positive is you will actually own the content royalty free and licensed in perpetuity. So you can post on cross platform. But the reason we use these type of networks like that, we have our own internal network we use, but we also use if we need to subsidize to get to that number, we’ll use like a Join Brands. There’s a ton of different ones out there. That’s just one that I know the owner of. So that’s the one we use.

Chris:

But the biggest piece of this is if you go out and do all this outreach to creators, most of the people who are gonna actually wanna work with you when you’re fresh, are gonna be people who don’t have any sales. And I’m not giving out product to people that don’t have any proven sales history, right? In Join Brands, you are paying them. So people who have actual GMV that sell, that know what they’re doing, have to follow my script and my brief to be able to get paid. I control the entire output, the timing. And since I’m giving them dollars, they’re gonna work with us versus just doing it on the sample side. They might put up a video and it does nothing because there’s no momentum for the brand.So this is one way to kickstart that engine. That’s how you can cold start is using something like that. And really, you can go as fast as you want on those. You can have 100 videos made in 30 days if you get them to samples quick enough. They upload the content.

Chris:

They have a timeline to follow. It’s not like they can take six months. Once they receive the product, they have seven days to upload content. You can iterate back and forth. That is the way that you can get those 100 UGC videos going.In there, you put a creator brief. You put examples of, if you have a competitor, you say, look, here’s a competitor who’s done $100,000 in sales on this particular video. This is what we want you to try to do, but with our brand. You know, there’s a couple of caveats and things I would also put in just your creator brief. You don’t want AI generated videos. You need them to show their face. We don’t want voiceovers. I need them to interact with the camera and the product. Make sure-

Bradley Sutton:

So you’re giving them all this coaching and telling them how instead of just like saying, here’s the product. I think that’s a mistake that a lot of TikTok shop sellers do is like, let me just mask, blanket, find these random affiliates and let me just send it to them and just let them, you know, assume that they’re gonna do everything right. So it says the first thing is to have a brief and then like, are you like keeping them honest? Like giving them a week and then having somebody like check, hey, did they make the first video and did they make the second video? Or like, what’s the followup after this?

Chris:

So the way it works, at least in the joint brand side, or if you’re doing it yourself, you know, contractually, you say you need, you know, seven days after product received, we have the tracking because we sent it to them to prove they got the product. But in joint brands, it actually has like a full timeline and the creators know they have to follow that timeline. So it’ll show you the different statuses, you know, product purchased. So they’ll usually, this is another thing I’ll add in a second about how we go about getting those initial sales on a cold start. But they will say, it’ll say product purchased, product delivered, content creation, then they submit the content to us and we can iterate back and forth. One thing I will say to everybody here is if you give a five page creator brief, they’re not gonna read it or follow it. You gotta make it short, sweet. They are creators, so they know how to do it. They just need some of the unique selling points they may not know about the product given to them.

Chris:

If you have an example, give them the example. But if besides that, you gotta let them do kind of their creative stuff. Now, if they send you back a video that is awful and you’ve put some stuff in your brief, you can go back and reiterate and say, hey, this does not match the voice of the product or what we said in the creator brief. And the cool thing about using one like joint brands is they hold the dollars in their own little escrow in a sense. So if for some reason we can’t get the creator to do it the way we want, we would actually basically just say, hey, this isn’t working out. We’d get the refund back from joint brands and go hire a new creator. That’s happened probably one time. People know what they’re doing on there. But that’s how you keep it going. So when it actually gets posted, the creator will, they post it, they put the link in there, it automatically gives you the spark code for advertising. But I can actually see the engagement rate, how many views they had, likes, comments, shares, et cetera. And with that, the other piece that you get is they track to make sure that the posting stays up.

Chris:

So it takes a lot of the manual work of checking and doing all that. The other thing that you can do in there is you can also put in some incentives to have them try to create additional videos or you can tip them for additional videos. So you may get four videos out of somebody you may have paid a hundred bucks for or something like that. And then on the second side of it, the other thing I was gonna mention that I was saying to Bradley is through joint brands, one of the ways that you can actually work with creators and this is something some people do. I’m not saying to do it one way or the other, but you can do it where you either send the product directly to the creator. The other way that they have it is you can actually reimburse the creator. So they buy the product through TikTok shop, which shows as a sale. And then you would take, you would actually through joint brands, they get reimbursed for that purchase. So you’re actually generating social proof already.

Chris:

So those people buy the product, which shows some sales, which is good for new creators separately that are gonna be looking at your product and going, are they actually getting sales? Well, yes, I have a hundred sales to start, right? This is on cold starts. Obviously there’s a lot for this brand. So they would get, they would show the sales already as social proof and then they’re gonna be posting those videos to their account. So anybody that’s a UGC creator that we’re trying to outreach to is gonna go, all right, they got some sales. I’m sure some reviews will come with that just in general. And there’s a ton of videos now I can look at and I can actually use that as a way to model what I’m gonna do on my video. So that’s how you would start with those hundred videos. And then on the last piece I just mentioned was that creator contest incentive. So we use some of the different automation bots that are out there. Each one of them has their own way of doing it, but you can actually do and run contests.

Chris:

So as soon as it’s received, we say, hey, we’re running a contest. If you can post five videos within 14 days, here are the terms. Join our competition here. We’ll have a, it’s got like a live leaderboard, et cetera. And everybody can do that so that they stay engaged. And that allows you to also usually get them, you can ask them as they sign up for their email, their phone number. So you now have the actual direct contact information for these creators. So let’s say a creator pops off and does really well. They’re probably gonna be getting inundated with messages in their TikTok.

Chris:

Well, I can just text them or I can just call them. So one of the things I’m gonna talk about as we go through this slide, I only have a couple more slides here, but what we’ve done, the first thing we did over the last three weeks is from my email, which shows like CEO of our agency, et cetera. We took all, there was eight top creators for Groove Learning. And we obviously tried to message them through TikTok. But again, everybody’s starting to get inundated with messages because more products are getting on shop. So how can you set yourself apart? Well, we went and used public data. We have a way of actually grabbing their emails, their phone numbers, et cetera. And I personally messaged them saying, hey, we’ve taken over on the outreach for Groove Learning. We loved what you did prior. We know that we’ve been missing communications with you over the last three to four months. Here’s my personal email and my phone number. We wanna communicate going forward with you and support you with ads and flash sales and all sorts of things. And six of those eight creators, we now have back in our stable and are like, oh, we were wondering where you guys went. And we’re so glad we have your information.

Chris:

And I should have put one of the emails up. I’ll do that on our next follow-up so you guys can see their responses. But they were so happy that somebody reached out. They were missing it. And they’re like, I would love to start posting for you guys again. So that is like one of the big things is trying to get people’s contact info. So when they do have some sort of the needle in the haystack of videos that really pops, you wanna be able to communicate with them directly because I can tell you we’ve had creators for other brands that have done extremely well. We cannot get ahold of them, except we know they just continue to post because that’s their natural thing. But you can blow up their inboxes. They’re not doing anything if you’re doing it through TikTok. They’re not usually responsive.Whereas if I can get some way, like we use a proprietary software to do this, we’ll go outside of TikTok.

Chris:

We’ll actually communicate with them directly and get them working with us and into our Discord, which will help us communicate, et cetera. So hopefully that’s kind of a lot of information, but I think that gives you a good understanding of like the way we would do some cold start, which is the 100 videos. After that video, the videos start getting put out. After about 50 videos minimum, you need 50 at least, you can start running ads through GMV Max campaigns. But once you have some videos, some views, and then you have those 100 sales, maybe if you did the reimbursement method, I would start outreaching through some of the bots and actually do target collaborations and kind of go from there. So this is kind of what I just mentioned, but content is the fuel of your TikTok business. No content equals a dead listing within two to three weeks. And so, like I was saying, 20 videos to 50 videos, you need at least 50 videos to start on GMV Max, which is the advertising piece of things. For those of you who are not on shop yet, you might think, well, this is an extra layer of costs that I’m gonna have.

Chris:

The big thing, like not misconception, but maybe people just don’t understand is if you have a creator that you are paying, let’s say an organic commission or open commission of let’s say 20% for EasyMath, if they agree to work with you and allow you to push ads for them, they also have to agree, if you set it up properly, to what’s called shop ads commission. So they’ll have a reduced commission. So if you’re spending dollars to make their sales, you don’t wanna be paying them the full commission if you’re having to assist them in that sale. So instead of 20%, I usually go down to five or 7 1⁄2% on shop ads commission. So that extra 12 1⁄2 to 15% that we’re now saving on their commission, I can use in my profit and loss statement to know that I’m gonna push that towards GMB Max. So that’s just one thing to keep in mind. You wanna try to keep the shop ads commission set up so that some people just do open commission and let it roll. But if you end up spending $5 to acquire a customer through using their video, if you don’t have a reduced shop ads, you’re paying double, they’re not double dipping, but they’re getting full commission plus you’re paying. So you’re not gonna likely be profitable.

Chris:

And then on the GMB Max piece of like the pipeline, the videos, they enter the testing mode in GMB Max. So GMB Max is their own algorithmic automatic auto PPC that TikTok runs. This is the only way that you can run ads through inline, like in TikTok shop where you’re pushing videos out further. And so they have you set your return on ad spend goal, which your return on ad spend goal, ranges anywhere from two up to maybe six return on ad spend. But when you’re setting that goal, it’s very different than Amazon, it’s very different than any other platform. You basically tell it what you need your return on ad spend to be for them to spend your dollars. So they have what’s called an ROI guarantee or ROAS guarantee, I believe it’s called. And what that does is if you sell 20 units in a day at a minimum is what’s required of that SKU that you’re gonna be advertising in general, if they’re unable to meet the return on ad spend goal you have, let’s say you had a five and they only hit a three and they spent 500 bucks, they would give you a credit up to 90% of that difference in two ROAS as a ad credit because they weren’t able to achieve what they were set out to spend and achieve on the return on investment. So the more content you put in gives you the better opportunity from the meet that ROAS goal.

Chris:

But if you put 50 videos in and then you stop putting videos in, the videos that receive, there’s videos that enter testing, they receive increased delivery, performance eventually declines and because they need to meet that return on ad spend goal, they will basically stop delivering it.So you may only get down to a couple videos, they’re not gonna be able to meet it and then they’re gonna stop delivering ads and your entire business, content business will actually collapse. So that’s why you gotta continue to feed it and give the efficiency opportunity to TikTok to keep moving it to meet those return on ad spend goals. So I talked about what we’re doing but we’re gonna stabilize, we’re gonna restart the engine with the 100 UDC videos we just started. We’ve already started outbound campaigns to people to try to get them back in. We’ve obviously talked about those six creators we just re-engaged and then as those continue and we see if there’s any different hooks that have may have come out over the last six months that it’s been somewhat dormant from either the other competitors or whoever, we will have them continue to make more and more videos as we see those working and then GMV Max will scale what works but we will also be telling creators, this is what’s working, we would love you to make videos with this content. So that is essentially what our plan is over the next, I would say eight to 12 weeks. We’re gonna have another webinar, I think Bradley and I will come on and we’ll show you where it went. We’re hoping it’s gonna get back, I don’t think it’s maybe gonna get to 200 but I expect it to get to 30 to 50,000 quickly and it’ll just slowly build on itself but we’ll be working through that ASAP.

Bradley Sutton:

You mentioned before there was some advertising that was set up wrong where it was only going to one video. So what is the correct type of how to set up the GMV Max campaigns to make sure other people don’t make that same mistake?

Chris:

Yep, so, cause you’ll probably, you’ll see normally, you’ll see a video, you’re like, this one’s crushing it, why is it not delivering in GMV Max, et cetera? So there’s two different types of ways. So GMV Max, almost everybody uses it as an auto campaign. So what that means is every video that’s tagged a particular product, let’s say we’re talking about this grooved workbook. Let’s say there’s 500 videos that have been made for this particular product, right? The auto campaign will be testing each of these, it’ll throw out in different little, to different segments of people, it’ll do some sort of flash sale offers, maybe that’s funded by TikTok, it’s gonna test it and figure out which ones convert and are winners and it’s gonna start pushing that content out. If you choose to manually do it, it’s only gonna work with the videos you have that you put in there, but it’s still going to try to meet your return on ad spend goal. So if it can’t, if it has one video to work with, you think it’s the best one, and they keep testing it and it’s not actually converting at the level you think it should, or they think it should, or to meet your return on ad spend goal, then it is not going to deliver. Or you can override it by saying, my return on ad spend goal is zero, it’ll spend your money, but it may not convert.

Chris:

So when you go into GMV Max and you create something, it’s on auto, the only way it goes to manual is if you switch it to manual. And then you choose the videos that you want it to push.So that’s the case on every account, it’s always gonna be auto. You set your return on ad spend number and budget, and then it’ll run itself. Usually takes three days for it to start learning videos. So it’ll start slow and then it’ll ramp up.

Bradley Sutton:

When you have the auto, are you able to now do that, I mean, it’s not really negative match, but are you able to like block videos or stop videos on the auto?

Chris:

Yeah, you can exclude videos. So if you’re like, this video is either, you know, it’s trying to, it’s like pushing out a video, like this doesn’t represent our brand well, or I actually think it’s not doing as good as it thinks it is, like you can look and see, it’s like, this doesn’t actually have that good of ROAS, you know, it’s heating up my whole budget. You can do exclusions for video, you have to grab the video ID.

Bradley Sutton:

I was just wondering if the auto campaigns can do that, like in Helium 10, you can set a rule in our ads where it’s like, hey, if it dips below one ROAS or something like that, hey, exclude it.But I wasn’t sure if that only works on the manual campaigns or also the auto.

Chris:

So yeah, you can do excluding, you just need to figure out the video ID, which is in like the URL of the actual thing, you can put that in and it’ll exclude it. The other thing is if you’re like, I love this video, it’s not pushing it the way I want it to, you can actually go in and boost videos and give it like, I’ll give it $50 a boost a day, and it will not count towards that return on ad spend goal. So if you’re like, this one I think is a winner, I just wanted to do it, you could put in there and you could set it for seven days, you could set it with no ending. So you can test and so you don’t forget about it and just start spending crazy dollars. You can do that too, you can do boosting on there as well.

Bradley Sutton:

Okay, cool. Real quick, before you forget, what is your company name? How can people find you on the interwebs out there?

Chris:

Yep, so the company is Octane Labs, our website is viraloctane.com and I’m the CEO of the company.

Bradley Sutton:

All right, you kind of covered this, but I’ll just go ahead and surface it again. Brian says, tips on how to recruit the right affiliates for the brand have done a lot of personalized outreach, but for Cold Start, how do you get them to work with you without prior sales velocity? So, I mean, let’s say somebody who’s like, you know what, I don’t want to use like a joint brands or another company, I just want to use what’s available in TikTok shop and Helium 10 obviously has our influencer finder tool where you can message them. Is there tips on the messaging that people could do to like make somebody more willing to work with a newer brand? I mean, obviously if their product is like super cool, like hey, it’s like maybe the top K-beauty product in Korea and they’re the first ones to launch in the USA, I’m sure that would be exciting, but outside of stuff like that, like any little tips?

Chris:

Yeah, I mean, it’s interesting. They’re gonna read your message, so try to make it compelling essentially, but the way I would reach out to people is through targeted collaborations, not DMs. DMs get like a 0.001 open rate. A targeted collaboration is a actual offer for them to work at a higher commission than open commission. So like I was talking about earlier, let’s say it was 20%, is anybody off the street can come add your product to their showcase, if they get a sale, they get 20%. If I’m going to somebody and I’m like, this dude’s a proven creator or this girl’s a proven creator and I wanna work with them, you would do a open, or sorry, targeted collaboration, so they’ll get an actual invite into their inbox, they’ll see the product, it’ll tell them they’re getting a increased commission, so let’s say it’s 25 or 30%. And this doesn’t need to be this high guys, I’m just using these numbers. Some people are at 10, 15, and they go to 20. And then you can also set it to free samples, auto approved, and it’ll show in there, maybe a reminder for myself to show you guys this on the next time we all meet. But that is a much higher uptake rate for somebody to work with you when they see you, they’re gonna get the sample, they don’t have to wait for you to respond three days later.

Chris:

And then the message says, hey, I love your content that you’ve been putting out for such and such brand or this particular niche. I think you’d be a perfect fit for our product. Here’s why we’re unique. We will put ad spend behind your product if we have some good views and different things, figure out the terms and language to use on that. And we’ve given you a free sample and a 10% higher than open collaboration commission. Here’s my phone number or my email if you wanna connect with us or give them a Discord link and go from there. That would be the way I would do it. One quick thing on that, when you’re talking about this initial outreach, you have to have some sales to be able to actually do real outreach. You only get 1,000 total messages if you have no sales. That’s the cap that they give you on TikTok shop if you’re brand new. If you have over, let’s just say even $100 in sales, it’ll give you outreach up to 2,000 people per week, but they put a cap on the followers those people can have because they don’t want the top creators to be flooded so much that they never get actual real, like larger brands working with them. So just some thoughts on that.

Bradley Sutton:

John says, how do you structure commissions? Also, what happens if the creator is just taking a sample, not producing videos that you wanted?

Chris:

So I go in and actually look, so I have a separate creator account and we also have an agency way of looking at this, but we’ll go in and look at the competitor’s open commission and then we’ll match the open commission or maybe like a couple percentage higher on that structure for open commission. But if I’m going to poach them, their creators, like I will make a specific outreach that’s like, okay, these 200 creators are killing it for this brand. And I will go offer them 10% over whatever their existing commission is. I just want them to start working with me. You don’t have to stay at that commission for that long, or maybe they’re worth it because of the overflow to Amazon. Even if I break even on them, I’m gonna be getting it.

Bradley Sutton:

It’s kind of like launch mentality on Amazon. In the beginning, you lose money on PPC and you have a big discount code and you’re fine with that because you got to get that original momentum. So like, don’t be trying to think profitability when you’re just trying to get started. That’s an interesting point, I like that.

Chris:

And then the creator’s just taking samples and not producing videos. So TikTok’s done a pretty good job of trying to stop this with there’s all sorts of metrics that show how much they had in the last 30 days GMV, what’s their fulfillment rate, meaning how much do they actually, what percentage of samples do they get to actually producing content? And if that goes lower, people are not gonna give them samples. So they’re gonna make a video, it may not be the best video, but if you’re doing it right and these people actually have revenue, they are gonna make, I would say you’re about an 85% fulfillment rate. So for every 10 samples, you’re gonna get eight and a half videos, right? And then the shop ads, like I said, between five and seven and a half percent for shop ads commission.

Bradley Sutton:

Okay. Brian says for joint brands, what budget do you think is effective per video?

Chris:

So there’s two different types of videos that you can do. You can do where they, it’s just called the TikTok shop posts. I think those are a hundred dollars, between 50 and a hundred dollars per video. They also have what’s called a social blast, which is the same thing, but you’re getting creators for much less expensive. You can’t iterate and be as hardcore on your briefs and all that, cause they’re making just quick videos. I would do a hundred blast videos to start. I think that works out to like $35 a video, which is not crazy. And you own those videos in perpetuity. That’s what I would do. I think that makes the most sense for the initial hundred. So that’s what 3,500 bucks. And the only other cost you’d have is if you’re doing that reimbursement, they will charge you for the reimbursement for that product. And then it comes back through paid through TikTok shop.

Bradley Sutton:

Now, are those videos, they’re sending it to you and they’re required to post it on their own creator channel?

Chris:

Yeah, so you’re basically choosing people that have like GMV already. Their job is to, they send us the video for approval. Once I approve it, they have to post it to their shop or sorry, to their account. So I’ll own that video. There’s like a whole, they have the entire like platform where I can go download all the videos, all the spark codes, all that stuff.

Bradley Sutton:

And then you can upload it to Amazon.

Chris:

Amazon, Instagram, whatever. You own it outright. But those creators are posting it to their account. So you’re getting the benefit of also all their followers. If you see somebody who’s got an average view count of 15,000 per video posted, that person’s gonna put out your product.You’re probably gonna get 10, 12,000 views of your product that you normally would have never gotten. Now, it’d be great if you had one that was like that, plus they have $100,000 in 30 days prior GMV. But with doing it, with the more expensive one that I said, between 50 to 100 bucks, those people earn obviously more dollars. So you’re gonna get better creators. But if you’re just trying to get your initial content out, we’ve had brands get $100,000 in sales in the first 15 days off of the social blast. So it just depends on what you’re looking for in terms of creators. Sometimes we do a mix. We’ll do some really high-end, expensive videos that are gonna cost me 100, 150 bucks, but that person that’s doing it has $200,000 in sales in the last 30 days. And then we do some on the social blast. We just want a lot of content, if that makes sense.

Bradley Sutton:

Remember, guys, I know most of you are already Helium 10 members. Whether you have a Diamond or Platinum account, you have access to Helium 10’s full suite of TikTok shop tools.Some of the things we’ve talked about you can do in it. For example, Chris mentioned looking at the creators who are pushing GMV for your competitors. It’s almost like a Cerebro search. Throw in those competitors, brands, and things into our product finder. Look at, over the last 30 days, who’s been doing a lot of GMV, and then you could do a Target collab. We talked about that. You can do a Target collab with them, and you can also do that right in Helium 10. We talked about GMV Max Ad. So guys, for no extra cost, you guys have full access to these tools in TikTok shop, and we wanna hear from you after using it what else you would like to see. With TikTok videos and ads, are you trying to convert sales to TikTok shop or Amazon?

Bradley Sutton:

Well, no matter what you’re trying to do, it’s gonna happen on both. Obviously, if you’re selling on TikTok shop, you wanna make sure it’s tied to the product. They just have the button right there that they can click, but regardless, there’s plenty of people out there who still don’t necessarily trust TikTok shop to buy a product through, and so you’re going to have a huge percentage of people who are like, okay, yeah, this product looked pretty cool, thanks to this video. I’m not gonna click this button to buy it on TikTok shop, but let me just open up my Amazon app and buy it, and this is why some people are like, even if you’re breaking even on TikTok shop, there’s still a net positive gain for you because now you’re getting this ads-free salewhere somebody’s just going directly to your product on Amazon by searching for it, and where you didn’t have to go through all the costs of acquisition, and so guys, no matter what you do on TikTok shop, it is going to bleed over to Amazon.

Chris:

Yeah, one other piece of that real quickly. So we usually, some of the brands that we work with on TikTok, we do their Amazon as well, so we actually at least get access so we can see their brand analytics, search query performance. Most people are up like 600 to 700% on searches, branded searches in general for their products.

Bradley Sutton:

All right, Chris, thank you so much for joining us. Like we mentioned, you’ll be back in a few months to show the results of this case study. Guys, what we’re talking about today was not conceptual or some fake brand. This is a real brand. Anybody can just go search it right now, and we’re gonna be transparent.You guys can see the sales. TikTok shop tells you exactly how many sales these products are having, so you guys can follow it over time. Look up groove learning, look up graceful by design on TikTok shop. All right, I’m excited to see in the next couple weeks the movement from these samples, and guys, if you don’t watch it on TikTok shop, just look out for the email, and we’ll invite you to our next webinar. We’re gonna show you the results. Thank you guys so much, and thank you, Chris, and we’ll see you guys in the next episode. Bye-bye now.

Chris:

Thanks, guys.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #550 – This TikTok Shop Lost 96% of Its Sales appeared first on AM/PM Podcast.

#547 – Amazon Limiting Reviews? | Helium 10 Hackathon | ChatGPT Plugin! | Weekly Buzz 8/20/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Limits How Many Reviews Shoppers Can Read
https://www.ecommercebytes.com/2026/08/16/amazon-limits-how-many-reviews-shoppers-can-read/

Helium 10 Hackathon
Helium 10 is launching an MCP and Prompt Hackathon where sellers can submit their best Claude skill, prompt, or both for a chance to win prizes worth up to $4,500. Submissions should demonstrate creative ways to use Helium 10 data to save time or money, improve efficiency, increase sales, or accomplish things that weren’t possible before MCP. Finalists may present their creations during a live webinar on September 3 at 8 a.m. Pacific, giving sellers a chance to learn from each other and discover new ways to use MCP. Prizes include up to a full year of Helium 10 Diamond plus Amazon gift cards. **Submit your skill or prompt by the September 1 deadline at http://h10.me/hackathon.**

Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce
https://www.ecomm-alliance.org/blog/trade-court-upholds-the-end-of-de-minimis/

New Helium 10 ChatGPT Plugin
Helium 10 has launched its new ChatGPT plugin, giving Diamond plan members and above direct access to the full Helium 10 MCP experience inside ChatGPT. Once installed and connected, users can tap into 70 different tools covering keyword and product research, competitor analysis, listing optimization, historical rank, search volume, pricing, sales velocity, P&L, advertising, inventory, and more—without downloading and uploading reports. By pulling directly from actual Helium 10 and Amazon data, the integration also helps reduce AI hallucinations and makes analyzing seller data faster and easier. Usage counts toward the same combined 1,000 MCP call limit per billing cycle.

Amazon Solution Provider Services: New Seller Central Authorisation Process Starting 8/10/2026
https://ecomranker.com/amazon-seller-central-authorisation-process-2026/

Harvest SQP Keywords with AI
Bradley introduces the new Search Query Performance Outperformer Skill for the Helium 10 MCP, designed to uncover high-opportunity keywords by analyzing a full year of SQP data and identifying terms where your product converts better than the market. The skill cross-checks Keyword Tracker, Cerebro, and Helium 10 Ads to find outperforming keywords you aren’t tracking, keywords with weak organic or sponsored visibility, and advertising opportunities where you should add a target or increase your bid. What could take an hour of manually downloading and comparing reports can be completed in about a minute, and with the new Helium 10 Ads write capabilities available to Elite members and coming soon to Diamond, the MCP can even implement keyword and bid changes for you. To get the skill, comment “I need the SQP Outperformer Skill” below and we’ll send you the download link.

New AI Agent For Amazon Keyword Research
Helium 10 has launched Helium, its new built-in AI agent, in beta for Diamond members and above. Think of it as having an AI assistant like ChatGPT or Claude directly inside Helium 10, without needing an outside subscription or using external AI tokens. Because Helium connects directly to Helium 10 data, it can quickly run analyses across tools like Cerebro, Search Query Performance, Keyword Tracker, and Helium 10 Ads, helping identify keyword gaps, analyze sales and conversion performance, compare listings with competitors, audit advertising, and more. Helium is also being built with Helium 10-specific knowledge, allowing it to proactively surface insights and opportunities beyond what you explicitly ask. Future capabilities are expected to include custom dashboards, scheduled tasks, and more advanced workflows. Diamond and Elite members can find “Ask Helium” inside Helium 10 and start testing the beta now.

Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year
https://www.aboutamazon.com/news/transportation/amazon-prime-air-drone-delivery-expansion

That’s a wrap for this week’s Weekly Buzz! We hope you found these updates helpful and are ready to put them into action. Be sure to check back next week for the latest Amazon, e-commerce, and Helium 10 news. Until then, we’ll see you next week to find out what’s buzzing!

In episode 547 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 – Introduction
• 00:44 – Amazon Limiting Reviews?
• 02:31 – Helium 10 Hackathon
• 05:45 – Trade Court Upholds De Minimis Ruling
• 07:31 – New ChatGPT Amazon Plugin
• 09:54 – New Authorization Process for Service Providers
• 10:58 – Harvest SQP Keywords with AI
• 14:56 – New AI Agent For Amazon Keyword Research
• 20:27 – Amazon’s Prime Air Drone Delivery

Transcript

Carrie Miller:

Amazon limiting written reviews for customers to read, Helium 10 MCP hackathon contest with big prizes, and new Helium 10 chat GPT plugin. This and more on this week’s episode of The Weekly Buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the AM/PM Podcast by Helium 10. I’m your host, Keri Miller, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has, and we also give you a training tip of the week.

Carrie Miller:

So let’s get started and see what’s buzzing. All right, let’s go ahead and get into the first piece of news. Now, this is kind of interesting. I think people have been talking about this for a little while, but I thought it would be interesting to talk about since there’s a new article about it that’s kind of confirming this. But a lot of shoppers have been reporting that Amazon is actually limiting the reviews that they can actually read. It’s been reported for the last few months, but some of them have said, like it says right here, I’m only seeing eight reviews for every product. So that is definitely an issue for sellers because a lot of times customers do like to read through reviews and have a lot of information. I think, and actually this article actually does say that Amazon’s limiting this because they don’t want people scraping reviews from the site.

Carrie Miller:

So they’re kind of limiting the actual written reviews that are shown. So if you look down in this article a bit more, it talks about some things that, you know, could be an issue with this and hopefully Amazon will fix it. But, you know, buyers aren’t going to be trusting the product as much. They might not understand some of the things that maybe reviews will kind of enlighten them on. Like, for example, if something is, you know, actually runs big, if it’s an outfit or something like that, there’s a lot of times the reviews really help the consumer to choose the product and then also you make sure it’s the right product for them. So this could be quite an issue.

Carrie Miller:

And I’m wondering if you all have seen this. I know before you used to be able to see thousands of reviews, but now they limited to 100 officially. And then now it looks like people are seeing very, very few reviews on their actual listings. And this is something just to be aware of. And, you know, it’s probably important to make sure that you have enough information written into your actual listing so that all these questions are answered. So it might be time to kind of refine your listings to account for this and make sure that you have all the kind of customer sentiment also included in your actual listing itself and the enhanced brand content.

Carrie Miller:

And next up, I’m very excited to announce a hackathon contest. And this is for anyone who uses Helium 10 or has used the Helium 10 MCP tool. And what this hackathon contest is, is you’re basically going to submit your best skill from Claude, a Claude skill basically, or your best prompt. And what you need to do is you basically submit this skill, you write a description of the actual skill or the prompt, and then also maybe you can give some example outputs so that we can kind of understand better what it is your skill does without having to necessarily run through all of them. So basically what we’re going to do is we’re going to take all of these submissions and the judges are going to look through them. And we’re looking for skills that really helps sellers to be more efficient, you know, utilize Helium 10 data better, do things that you really couldn’t have been able to do before the MCP, save time, save money, you know, increase sales, all those types of things.

Carrie Miller:

We’re looking for all kinds of, you know, different types of skills, and you’re going to submit them on the link. And we’ll actually attach the link to the description here, but it’ll also be on the screen here for the link to the actual submission to the contest. So make sure to submit those by September 1st. Okay. So September 1st is the actual deadline. We’re going to have a webinar on September 3rd. And that is where we’re going to present these live. Now, if you are one of the finalists that we choose, because we’re going to choose some finalists to present the best skills that we’ve seen, the finalists are going to have the opportunity if they want to, to present their own skill or their own prompt. Now you don’t have to do that if you want us to do it.

Carrie Miller:

And so that’s fine, but it is a good opportunity for you really can convince the audience that the prizes are huge. Okay. So the first prize for the skill is you can win a whole annual diamond plan, plus a $200 Amazon gift card. The second prize is six months free of the diamond plan with a $100 Amazon gift card. And third place is three months of the helium 10 diamond planned and $50 gift card. And then if you win the prompt, then you’ll get three months free of the helium 10 diamond plan plus a $50 gift card. So they’re amazing prizes. Now, obviously the, the largest prize is up to about $4,500 in value. So this is a really great, great contest.

Carrie Miller:

So if you have some really amazing skills that you’ve created using the helium 10 MCP, you’re definitely going to want to submit those so that you can get in the running for these incredible prizes. And we’re really excited to be able to, you know, take a look at all of the things that you’ve been creative enough to come up with for your business and share those with our audience so that, you know, we can all kind of work together. I know we’ve had some requests, even when I was on some one-on-ones with elite members is they actually want to know what other people are doing. So this is really helpful because sellers can, you know, can help each other with strategies and things like that. So that, you know, you can kind of get more into the MCP, understand a bit better how to utilize it, and then even become even more creative once you’ve seen other, you know, other people utilize it, then it’s going to kind of spark your creativity. So I think this is going to be amazing.

Carrie Miller:

So remember to submit your skills or your prompts, or you can do both if you want to, by the September 1st deadline. And again, that webinar is going to be on September 3rd. It’s going to be at 8 a.m. Pacific. So a lot of people who are in Europe, you should be able to join because it’ll be just kind of in the evening time for you. So we look forward to that. And I look forward to seeing all of your submissions. All right, next up, we have some more information about the de minimis exemption. Now, if you remember a few months back, or maybe it’s been a year, I don’t remember how long it’s been, but Trump did an executive order to basically stop all this. And what the de minimis exception was is that you could import up to $800 worth of goods and not have to pay taxes.

Carrie Miller:

So this was causing a lot of issues within our system, our postal system, because, for example, if something was coming from China, it was trying to post that our postal system was having to pay for it. There were no taxes being withheld for this. And so there was a lot of cost involved on our side for logistics as well. So there were a lot of reasons why this was basically, you know, stopped, but there was someone who wanted to kind of contest it. And if you want to take a look at this article, it says the plaintiff, it says here is Detroit Axel is a family run auto parts distributor. And basically, they were importing to Mexico and not having to pay taxes. And then they were shipping the smaller orders from Mexico. But they basically lost this and the court is citing on the executive order. And so that is something to, you know, keep in mind that it’s probably not going to come back.

Carrie Miller:

Europe has also done the same thing. They’ve gotten rid of these exemptions because it does cost money when these items come into the country. So it’s really not something that can be maintained. If you are hoping that it would come back, I think you need to kind of just plan on it not coming back if you were utilizing it. I know it’s kind of, you know, nice. I know a lot of sellers probably utilize this, but it’s just not going to be feasible for the future. So I think that you need to plan accordingly, make sure your pricing is adjusted to help, you know, with the tariff costs or just like import taxes in general. So yes, that is the update on the court case with the de minimis exemption.

Carrie Miller:

Okay, next up, we actually have a lot of really cool Helium 10 news hackathon. Now we have the Helium 10 ChatGPT plugin. Okay, so this is my ChatGPT. And where are you going to go to find the plugin is you’re just going to click on plugins and you’ll just search Helium 10 and you’ll be able to find our Helium 10 ChatGPT plugin and you can just add it right there. This is pretty big news for anyone who is on the diamond plan or above, that is, you know, really interested in using ChatGPT as opposed to Claude or maybe you want to use both, because this is going to pull in all the data from Helium 10 as well. So you can basically now access, you know, the full MCP Helium 10 experience directly inside of ChatGPT. And you don’t need to do anything else other than just install this plugin.

Carrie Miller:

So basically, it’s as easy as that install it. And there’s a lot of things that you can do. So there’s 70 different tools that this covers. It has keyword research, product research, competitor analysis, listing optimization, historical price, MBSR data, historical rank, historical search volume, all that great data, you know, sales velocity, profits and loss, your cost of goods, your ads reporting, inventory, all that stuff is going to be in here. So you can utilize it. And you can sort through the data so much easier and faster with this connection. And I know that ChatGPT now has Codex, which is kind of like their co-work. So this could be something really cool that you utilize with ChatGPT now. If you prefer ChatGPT over Claude, this is a great tool.

Carrie Miller:

No longer need to download those reports for ChatGPT. You can basically just pull it all straight in through this plugin and get the Helium 10 data that you want in ChatGPT. Now this is super helpful because you want to prevent hallucinations where basically ChatGPT might just make up something on your behalf if you’re asking a question. This is actually going to be able to pull in your actual Helium 10 data, Amazon data to give you the right information when you prompt it. So something to keep in mind is this actually counts as the same 1,000 call MCP limit per billing cycle. And so that is something just to remember that’s 1,000 call limit. And that is basically combined with the other MCPs that you have. So if you want to try it out, just again, search for Helium 10 in ChatGPT in the plugin store, install it and connect your account. And you can start asking all those great questions and analyzing that data.

Carrie Miller:

Okay, next up we have that Amazon Seller Central is basically changing the authorization for service providers. Okay, so this is, I’m not going to go into details about this, but we have the article linked below and I wanted to bring it to your attention because there’s just a new process for it. But then also it says here in September, sellers will receive communication requiring them to reauthorize your services access to their seller central account through the new authorization process. So if you have providers that are helping you with your account, you’re going to have to reauthorize them. And also if you’re a provider, you want to make sure that anyone who you’re providing services for, that they actually reauthorize you. So it goes in this article about how to set it up and how to do everything.

Carrie Miller:

So you can utilize this as a reference if you are a service provider, or if you are utilizing service providers and you need some support with that. But that is just something to keep in mind that this whole verification is actually changing a little bit. All right, and next up, we have a brand new MCP skill with Bradley. These are always so good. He always has some really great things to share with you. So go ahead and take it away, Bradley.

Bradley Sutton:

Hey, guys, I’ve got a new skill for the Helium 10 MCP. Really amazing has to do with search query performance. I call it the search query performance outperformer skill. All right, so what it does, you enter in one of your ASINs, it looks back at entire year of search query performance data. It looks for any keyword that you’ve gotten at least three sales. And then of those keywords, it’s isolating the ones that your conversion rate outperforms the market. In other words, that’s why I call it the outperformers. But in other words, let’s say your conversion rate was 12.3, the market was 9.7. You’re converting at a better rate than everybody else, you know, on average. OK, then the first thing it does is it checks to see if these keywords are in keyword tracker inside of Helium 10.

Bradley Sutton:

So now we’re already using two different tools. And then the ones that aren’t in keyword tracker, it is designed to give you a quick copy button so you can paste it directly into keyword tracker so you can start tracking these. Right. The next step is it’s looking at both keyword tracker and or cerebral where you’re currently ranking. And it’s taking an average rank of the last seven days. And it’s basically looking for any of these outperforming keywords that you are ranked less than organic rank 15 on average over the last seven days.

And you’re ranking outside of the top five sponsored positions. And then it’s taking those keywords and checking your Helium 10 ads. So for those of you who have Helium 10 ads inside of Helium 10, it’ll check it and see, hey, are there any of these keywords you’re not even targeting at all in advertising? It’s going to tell me to add it to a campaign. And for the ones that I am targeting, but I’m not ranking very high, it’s going to suggest, hey, raise the bid 15 cents to see if you can get that sponsored rank up. Coolest thing about it is I’ll save it to the end, but we’ll watch this in action.

Bradley Sutton:

All right, it says, please run the SQP our converter skill on this ASIN. It went through and look, there’s actually 71 keywords that I wasn’t tracking in keyword tracker. I probably might want to like narrow this down to like keywords above a certain search volume. But here I can just click this one button to copy it and paste it over. And what else did it find here? It found 64 keywords that were underexposed, not in top 15 organic and not top five sponsored. So it gave me a list of A, a group of keywords that I need to add. Look at that. I got CBD roll on, hemp roll on, pain relief, extra strength, and some more here. And then another list right here, a CSV file, it gave me of 32 keywords where I need to raise the bid to see if I can increase it. So boom, like guys, this would have taken a long time if I was just trying to do this manually. I mean, if I just had seller central, it would take me an hour to probably download 12 different reports and sift through them and then start comparing them to Helium 10.

Bradley Sutton:

But this did it in just like a minute or less. And now here’s the thing. This is actually now kind of like a new feature alert for Helium 10 elite members and soon coming out to dime members. The, we have right capability, right as in W R I T E for Helium 10 ads. So look at this, what it is asking me here. Look what it says here. Hey, Helium 10 ads, right capabilities available. I can implement this. Do you want, how do you want to proceed? So adding those keywords to the campaign, increasing the bid 15 cents on these 36 different targets that are in probably like seven different campaigns. I could just say, yes, implement it. And it’s going to go ahead and do that. How cool is that guys? That’s pretty cool. I think so guys, this is a new skill comment down below. I need the SQP out converter skill. We’ll go ahead and send you the link to it so you can download it. And again, like I said, this is also a new feature alert where elite members, you guys now have access to right capabilities with the Helium 10 ads MCP.

Bradley Sutton:

All right. I actually have one more new feature alert for you guys, and this is for diamond and up, and this is the launch in beta of the Helium 10. I want to call it a super agent.

It’s called Helium 10 AI Agent. All right. So guys, you can check down below on your screen or on the top, it’ll say ask Helium, or at the bottom, you’ll see this like really cool kind of like gizmo little logo that you can like drag around. This is the new Helium 10 AI agent. This is an agent inside of Helium 10 and it’s called Helium. Now, under what circumstances would you use it? Let’s say you’ve been using the Helium 10 MCP and you love it, but you’re like, man, I don’t want to keep using up all my tokens with cloth. You cost money, right? ChatGPT cost money.

Bradley Sutton:

This is like having ChatGPT or Claude inside of Helium 10. It’s not even using, you don’t have to have any outside subscriptions, or maybe you’re like, oh, this, this Helium 10 MCP, it sounds so cool, but I don’t want to have to go by Claude to use it. Guess what guys? You now have an AI agent inside of Helium 10. Now this is just in its infancy guys later. It’s going to be so robust where it’s going to know all of these processes and stuff. But if you guys want to get your feet wet, just hit the button. And then there’ll be this authorization required. Make sure to read this guys to understand, you know, what this is about. And if you agree, just hit approve and continue. And if you see this message, your usage of the agent is limited, contact the account holder. That means you’re in a sub account like I am right now.

Bradley Sutton:

So I’m going to go to another main account here. So this AI agent it’s in beta right now, but basically think of it like having Claude or ChatGPT in your Helium 10 browser, you’re not having to get an extra subscription or use up your tokens. And eventually guys, this is going to be very robust. It’s going to have all these skills built in and all the knowledge of Helium 10 built in. But for now, we just want you guys to like start, you know, getting used to it and play with it. Use it like you would use Claude. And it’s going to be a lot faster even than the Helium 10 MCP because it’s a direct connection to the data. It’s not having to process it through chat, GBT or Claude and use our connectors. And sometimes that might take a little extra time. So try this out guys. Find that icon on the bottom right, or it’s called ask Helium on the top. And the first time that you use it, there might be a button that says you have to authorize.

Bradley Sutton:

So make sure to hit that. And then it says, feel free to ask me anything. So one thing I’m going to do is I’m going to go ahead and take one of my ASINs here for this hemp roll on. And I’m going to use Cerebro to compare my ASIN with this competitor. Let’s go find this other hemp roll on here. Copy the ASIN. Let me go ahead and paste it over here and tell me if there’s any keywords that I am not ranked in the top 30, but they are organically ranked in top 10, just hit send. And it’s going to go ahead and run Cerebro in the background and get this information. And here we go. I’ve only got one keyword that I’m not ranking for. So that’s good. I’m ranking highly for every keyword that this other product is.

Bradley Sutton:

I can take it a step farther with this ASIN and start entering other tools. Here’s what I’m going to do here. Show me from search query performance, the keywords in the last three months that have driven at least three sales for this ASIN. And here we go, says 42 keywords drove at least three sales. And here is the list of those keywords. And then it even takes a step farther. I didn’t even ask for it, but it was telling me which one is the number one driver. It’s talking about branded or near branded terms. It starts telling me about my conversion rate. Where are some rank gap opportunities like it’s already without even me saying it because it’s smarter than Claude because it’s programmed with the Helium 10s knowledge. It’s telling me what my rank gap opportunity. So like it’s showing me it’s pulling in information from keyword tracker without even me asking it and telling me where there’s gaps.

Bradley Sutton:

So guys, there’s so many things that you can you can do. You can ask it stuff like, hey, which ASIN had the highest sales last month. You can say, hey, how do my listings compare to top competitors? If you’ve got Helium 10 ads, there’s different audits you can do. You can say, how is my A cost trending? There’s you’re going to be able to do custom dashboards with this. I can go full screen here and see things bigger. I can create dashboards later. This is going to be almost like an employee where I can have conversations with it and ask for performance and schedule tasks and all kinds of really cool stuff. But guys, for now, what I want everybody who’s got the plan to do go in there, start asking it questions, let us know how it performs. Something this is in beta only. All right. Elite members have had this. Now it’s going to members. Try and see if you can break it. That’s what we need when things are in beta. So let us know. Hit us up in customer support. Let us know what you like about it. Let us know if it didn’t answer a question the right way. But here you go. Here you go, guys. The Helium agent or the agent, the agent named Helium is now live in Helium 10. You don’t need Claude. You don’t need chat to run it. Start using it today.

Carrie Miller:

Thank you so much, Bradley. So let’s go ahead and get into the last article of the day. And that is about Amazon Prime Air drone delivery. They’re actually expanding this. Now, this isn’t necessarily going to impact you directly, you know, per se right now. But this is something to keep in mind that they’re expanding to 500 cities. And it’s saying that a lot of these items will be delivered in as fast as 30 minutes. So when if you go down in this article, it says that it’ll be delivered in 30 minutes. But the types of products it’s going to be are products that are five pounds or less that can fit into a large shoebox can be delivered by drone, meaning about 60% of the items customers most frequently purchase are eligible. So what does this mean? I was just thinking about how you know, a lot of people maybe are needing something really quickly. And there are things like groceries or convenience items or something from the drugstore.

Carrie Miller:

And now with this drone delivery service, instead of getting in their car and driving, it’s going to be way easier for them to get a 30 minute delivery with a drone, whereas, you know, before they would have to wait two days. So this could really change the game for a lot of those smaller items or items that people might, you know, need to go out and grab really quickly, they’ll just utilize these drones. So it could have a huge impact on sales and a huge increase on sales. So it’s actually goes through a lot of the cities that you know, it’s currently offered, but they’re going to be offering this says in here, you know, that basically, it’s going to be 500 cities by the end of 2026. Right here, it says it at the top. So that is something to consider might help you with your sales. And hopefully it does. All right. And then one last thing I’m going to remind you again, I talked about this a little bit earlier in the episode here.

Carrie Miller:

But remember to submit your helium 10 MCP skills or your prompt for this hackathon contest. There’s huge, huge prizes. We’re so excited to be able to, you know, take a look at this things that you all have been doing with the MCP and share it with other sellers. And then you can learn from other sellers as well. So it’s going to be a great thing. Make sure that you submit your skills.

And we have the link in the description also on the screen here. And so we hope that you submit those skills and those prompts. And we look forward to seeing who wins the big prize. So that’s all that we have for this week’s episode of the weekly buzz. We hope to see you again next week to see what’s buzzing. Bye everyone.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #547 – Amazon Limiting Reviews? | Helium 10 Hackathon | ChatGPT Plugin! | Weekly Buzz 8/20/26 appeared first on AM/PM Podcast.

#551 – Youtube Creators Can Tag Amazon Products & Helium 10 In-Person Workshop | Weekly Buzz 9/3/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

YouTube Shopping Creators can now tag Amazon products
https://blog.youtube/news-and-events/youtube-shopping-amazon-creator-affiliates/

Helium 10 New Feature Alert: AI Sales Trend Analyzer
Bradley demonstrates Helium 10’s new Agent named “Helium” with features that quickly explain sales changes by analyzing sessions, conversion rates, ads, search volume, and keyword rankings. It can also find high-volume keywords a product ranks for but isn’t tracking, helping sellers uncover opportunities, update Keyword Tracker, and save time.

Upcoming Amazon + AI Workshops
Learn practical Helium 10 Agent prompts for every experience level in this live workshop. Copy proven prompts and apply them directly to your own Amazon business.

Register at https://h10.me/agentwebinar or https://streamyard.com/watch/RqVbZTMyfG5z

Join Helium 10 in Los Angeles for advanced advertising, sourcing, supplier negotiation, networking, food, and exclusive access to Alibaba’s new AI tool.

Secure your seat at http://h10.me/elitealibaba

Authors including ACX creators can now advertise audiobooks
https://advertising.amazon.com/en-us/resources/whats-new/authors-can-now-advertise-audiobooks/

Amazon Seller Central News: Create exclusive deals for Amazon Business customers
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzREQkEzTDc2VE1VUDZC

Global Warehousing and Distribution expands to Ningbo
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRENXUUxEQjRMVzlZWVlN

In episode 551 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 – Introduction
• 00:41 – YouTubers Can Now Tag Amazon Products
• 03:07 – New AI Sales Trend Analyzer
• 08:13 – Upcoming Amazon + AI Workshops
• 10:26 – Authors Can Now Advertise Audiobooks
• 11:17 – Exclusive Deals for Amazon Businesses
• 13:01 – Amazon Product Opportunity Data Point
• 15:36 – New Lower Cost Long Term Storage in China Now Available

Transcript

Carrie Miller:

Amazon creators can now tag Amazon products. Authors can now advertise their audio books and new exclusive limited time deals. This and more on this week’s episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the AM/PM Podcast by Helium 10. I’m your host, Carrie Miller, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has, and we also give you a training tip of the week. So let’s get started and see what’s buzzing.

Carrie Miller:

All right, so let’s go ahead and actually just get right into it. This is a new, very exciting piece of news that YouTube Shopping, now you can actually tag products. So any of those creators can tag products on Amazon and they’ll get commissioned for them. There’s a whole video on this that we’re gonna link in the description below, but I actually paused it right here to show you exactly how you can be a part of this program and make sure that you have all the requirements. So these are the things you need to be able to get into this program. So you must be enrolled in the YouTube Partner Program, the YouTube Shopping Affiliates, and Amazon Influencer Program or Amazon Associate Program with your account active and in good standing.

Carrie Miller:

So then the next thing that you’re gonna do is you’re gonna actually link to YouTube. It could be either like the Amazon Influencer Program or the Amazon Associates Program. You’re just gonna link that to YouTube, and then Amazon provides YouTube with a curated catalog. So it’s not necessarily every product that’s gonna be in here. And then basically those products are gonna be highly requested, highly trending products. And if you can’t find a product that you want to do, you can actually contact support. So for example, if you’re a seller and you’re working with a creator and you want them to tag your products, then all you have to do is open up a ticket to see if you can get that opened for your product. You can also do auto tagging to have Amazon do the tagging for you. So if it’s just kind of like a generic product and then you want Amazon to tag it, you could do that.

Carrie Miller:

There’s aggregated analytics. So you’re gonna see an overall daily earnings and that’s gonna not show though the details of each product and video. So it’s not detailed, but it does give you an overall. And then the finalized payments are gonna be paid out with the standard YouTube Affiliates Program. There are returns and negative balances, just like anything. And something they wanted us to know is that you always need to do the affiliate disclosure on your video saying that this is sponsored. Something that I just wanted to point out for sellers is that this is a really good opportunity, kind of the same as TikTok Shop to really reach out to YouTube creators, especially they have a really engaged audience and it’s a great way to help to promote your products. So they can also get that commission as well. So really great opportunity.

Carrie Miller:

I think it’s kind of like TikTok Shop, but a little bit more closed off for the actual affiliates, but really good opportunity. So if you haven’t started working on that, you might wanna start contacting some YouTube influencers. So yeah, if you haven’t checked out that whole program, go ahead and check it out and see if you can find some influencers for your products. Or if you’re an influencer, another great way to, post your videos on another platform and get Amazon commissions. All right, next up, we actually have the new feature alert with Bradley. So go ahead and take it away, Bradley.

Bradley Sutton:

All right guys, I’ve got some new features for our Helium Agent. All right, for those who haven’t seen it before, it is a new AI that we have built in to Helium 10 and it’s called Helium. You guys see it here, this hovering button right here, it’s actually kind of like if you’re using Claude or ChatGPT, but within Helium 10 without needing one of those outside AIs. So let me first show you what prompted this prompt that I’m about to use. You could see in this hemp pain cream account, sales have been just going kind of bonkers over the last week. Here were $1,800 worth of sales, where last week, it was like 500, 1,000, 650.

Bradley Sutton:

And so I was wondering, hey, what could possibly be the reason for some of this increase in sales? So let me show you what I prompted right here in our agent. So first let’s look at the prompt I did. I said, hey, for the roll-on product in our Helium 10 account, that’s the top seller. Analyze why sales have been up the last week. Look at page sessions, were they up the last seven days compared to the previous seven days? What about the comparison of unit session rate from the last seven days through the 31st compared to the previous? Any major keywords I’m tracking in Keyword Tracker that had at least 500 search volume that entered the top 10 that weren’t in the previous? What about impressions in advertising or conversion rate?

Bradley Sutton:

Did those go up? So these are the type of things that you guys can prompt. Looking at things that you might see manually inside of Helium 10 or pulling in a lot of reports, I just wanted to do it all at once. And so here we go. First of all, it showed the sales increase 50% up on units sold. My first question to it was page sessions up. Look, it says no, sessions were actually down. It’s kind of shocking right there. But here we go, unit session rate went from 21% to 28%. All right, first of all, this should show you guys what happens when you change a part of your listing so that you’re able to increase your conversion rate, unit session rate. You change it just a few percentage points. You can have a lot bigger result on your actual sales.

Bradley Sutton:

As I go down further in this report, it gave me the report of the advertising and impressions. And I can see impressions even in advertising were actually down. However, the ad conversion rate and click-through rate was also up and ad orders were up by 28%. Here it showed me the list of all the keywords where I’m in the top 10 per Keyword Tracker. And it showed that actually search volume was up on some of these keywords that I’m in the top 10. So if I’m ranking highly for a keyword, but search volume is up one week to the next, that means there’s more eyeballs, more at bats at the plate for people to even see me, right?

Bradley Sutton:

And so there’s another reason for why my sales were up. So this is a great way, guys, to start analyzing your accounts. You now have the unit session rate. You’ve got Keyword Tracker that you could check inside of the agent. And within seconds here, I can find answers that might have taken me at least 15 minutes, if not more, just trying to do this manually. Now, doing this actually had me think of something else. It was like, wait a minute, what if I started ranking for keywords that I wasn’t even tracking in Keyword Tracker because I didn’t know I was ranking for it. So I entered another prompt that you guys can use too. You can use this on any of your products.

Bradley Sutton:

Copy and paste this, guys. Run Cerebro on the roll on listing. This product is called a roll on. Find any keywords that are more organically ranked in the top 20 positions that have at least 500 search volume. For those keywords, show me the ones that I’m not currently tracking for this product in Keyword Tracker. All right, pretty cool, right? Here’s the list. There’s tons of keywords actually I started ranking for that I wasn’t tracking in Keyword Tracker. So there’s another source of where I could be getting sales from that I didn’t know about. And then I was like, you know what? Give me the list of found keywords without brand names so I can add them to Keyword Tracker later. I can just add it directly. But right here it gave me the keywords that I’m not tracking and it gave me a copy paste list. So I just, you know, go ahead and copy this. I can go over to Keyword Tracker.

Bradley Sutton:

I look at the roll on listing, edit it, and just add on all of these keywords. Look at that. In five seconds, now I’m tracking all of those keywords that I didn’t even know I was ranking for. So guys, the Helium Agent here can do so many things for you. And let me tell you, it is actually a lot faster than if you’re using Claude or ChatGPT because it’s living inside of Helium 10. It’s got direct access to the data. You know, Claude is like trying to pull the data first through the MCP and then, you know, Claude might take some time processing it. This is actually more than twice as fast as using that. So guys, if you haven’t used it yet, make sure to click this little guy right here on the bottom of your screen, ask it some questions, run some things that can help your business, check which tools that you can use it for in Helium 10 and it’s going to be really great for you and save you a lot of time.

Bradley Sutton:

Speaking of the Helium 10 Agent, we have a webinar next week that will go over a lot of cool prompts like this that those of you who are new or those of you who are advanced, wondering if you can do it or not, you’ll be able to copy. So you can use it in your own accounts. So if you’d like to go to this AI Agent Workshop with myself and Andrew Bell, or it might be Carrie  actually, who’s heading that webinar up, one of us will be there, make sure to go to h10.me/agentworkshop. You’ll be able to attend that live event next Friday afternoon. We have another live event in person. Anybody in California, we have limited seats available, 25.

Bradley Sutton:

It’ll be an in-person workshop, usually just for elite members, but we’re opening it up. It’ll be in Los Angeles, right before the CoCreate Alibaba Conference. So guys, go to h10.me forward slash elite Alibaba. You’ll be able to see Kerry there in person. We have some great speakers. We’ve got Vincenzo. He’s coming to us from the UK. He’s gonna be doing some advanced advertising strategy for you guys in person. We’ve got Kian coming all the way to us from Dubai. He’s gonna be talking about advanced sourcing and supplier negotiation strategies. And we actually have Alibaba themselves there, and they’ve got a special guest, or a special treat, I should say, for any of you who attend. You’re gonna get access to their brand new AI, which is pretty amazing. It’s actually an AI that’s not just about Alibaba sourcing, but it’s like having a full clod. So anybody who comes in person is gonna get exclusive access to this really cool AI. I’m not sure what the special is, it might be free.

Bradley Sutton:

Gotta go to find out, but we’ve got great speakers. We’re gonna have food there. Great networking right in downtown LA. So if you guys would like to attend this, tickets are running out, h10.me/elitealibaba. It’s gonna be September 8th in LA from 1 p.m. to 5 p.m. So that’s next Tuesday, and we will see you there.

Carrie Miller:

Thank you so much, Bradley. All right, so let’s go ahead and get into the next piece of news, which is that authors can now advertise their audio books with sponsored products and sponsored brands. Now before, you could really only advertise on the actual digital or printed versions, but now you can advertise your audio books. So this is really great news. And it says it down here, what actually launched. It says authors, including ACX creators, can now advertise their audio books with sponsored products and sponsored brands ads. Before this change, they could only do digital and printed format. Why is this important? Well, sponsored ads can help boost visibility and drive sales to your audio books.

Carrie Miller:

So if you were kind of lagging on the actual audio book sales, now you can actually drive some sales specifically to your audio books. So that’s a great new thing. It’s only available in North America and the United States, and it’s for authors. So there is some information in this link that we’re gonna give you on how to access it. So if you want more information, you can click on the link for this article from Amazon. Okay, so next up, you can now create exclusive limited time deals for business customers through Amazon Business Deals. And this is starting August 31st, so it’s already passed. We already can start this. You can create exclusive limited time deals for business customers.

Carrie Miller:

And this is available in the US, Canada, UK, Germany, France, Italy, Spain, Japan, Mexico, and Australia. And so basically these are exclusive B2B discounts for durations from one hour to up to 30 days. So you can actually choose a fixed price or a percentage off promotions. And during major shopping events like Prime Day, Big Deal Days, a lot of this stuff is coming up. Your deals may actually receive enhanced visibility through dedicated email and push notification campaigns at no additional costs until December 31st. So that’s pretty exciting. So your products, if you wanna do this, they must have a 3.5 plus star rating, be a new condition, and meet pricing and seller performance requirements to be eligible. The deals must also meet minimum discount requirements at least 10% off for the regular deals and 15% for high velocity event deals, like Prime Day, Big Deal Days, and Black Friday and Cyber Monday. And by participating, it says you can reach over 11 million registered business organizations globally, gain greater visibility during events, and tap into additional traffic that deal placements bring to new products.

Carrie Miller:

So this is a great opportunity, especially if your product is really something that is important for businesses, maybe even just office supplies or maybe construction supplies. There’s all kinds of different things that you can utilize this for. But even if you don’t think that it is, maybe you could just try it and see, I don’t know if businesses are buying something like that. So go ahead and check that out if you do want to take part in these business deals. And next up, we actually have Shivali and she is going to be sharing our strategy of the week. So go ahead and take it away, Shivali.

Shivali Patel:

Want to find keywords your competitors are completely overlooking? So you can land on page one faster with almost zero competition? In this video, let’s chat about Helium 10 metric that reveals which search terms are wide open opportunities for new or growing Amazon sellers. I’m talking about title density. Helium 10 is the only tool that has this and we created it to measure how many listings on page one have the outputted search term. For example, if someone searched collagen peptide and our title density number says 40, that means that 40 of the first 50 listings on page one all have that word in the title in exact phrase form.

Shivali Patel:

Having tested this time and time again, we found that it’s a really great way to kind of determine how easy or difficult it might be to get on page one. Now, selling collagen peptides, it would actually be difficult to rank on page one as it’s heavily infiltrated with competitors, but this is just an indicator that you can utilize. You’ll be able to find the metric a few spots in our tools, particularly in any Helium 10 tool that has keyword data. This includes Blackbox, Magnet, Cerebro. But what’s cool is in Blackbox, I can actually find product opportunity based on this. I can filter for it or even sort by it. Say I am searching between a thousand and 5,000 search volume in the home and kitchen category. And I’ve got a few keywords here that come up. Look at this, closet shoe storage, title density of one.

Shivali Patel:

So what does that mean? When I look at this, this is something that searched thousands of times. And there is only one listing on this page that has the exact phrase, closet shoe storage in it. What does that mean? That means if I’m making a product that is in this niche, and that is one of my main keywords, and I put that keyword in my title, I’m gonna be able to rank a whole lot faster, almost from day one at the top half of the page one, simply by doing that. That is so cool. And it’s gonna save you a whole bunch of money. This is just the way that the Amazon algorithm works. And so this will help you uncover hidden gem keywords or hidden gem niches that have opportunity because what you’re seeing may be a highly searched term with no sellers using the term in their title, leading to not only your product ranking being higher, but the likelihood of your competitors actually not really knowing what they’re doing being a real possibility. This is how you can find places to capitalize, dominate and stay ahead for very little effort on your part.

Carrie Miller:

Thank you so much Shivali for that strategy of the week. And let’s go ahead and get into our final piece of news. And that is global warehousing and distribution expands to Ningbo. Okay, so this is basically saying that you could now send inventory to the Amazon’s newest global warehousing and distribution location, and that’s in China. So this is their third GWD warehouse and that gives you more choices in how you wanna store your inventory. So say you wanted to maybe store it cheaper in China before you bring it over because you wanna just kind of filter it with demand.

Carrie Miller:

Then this is a good potential possibility because it can save you money on those storage costs. And then you can basically ship it as you need it while it’s already been manufactured. So that’s something to consider. It’s basically a long-term storage and automatic replenishment capabilities are gonna be available to help you kind of manage FBA inventory. So right now it says that every shipment received at GW facility through December 31st, 2026 qualifies for 30 days of free storage. And there’s no limit on shipments or SKUs and no long-term commitment required. So yeah, if you are wanting to kind of see ways that you can save money, especially with different challenges with the business, costs rising, this could potentially be something that you could utilize to make sure you stay in stock. And then you also don’t overspend on those long-term storage fees, which can really harm your business. All right, that’s all we have this week for the Weekly Buzz. We will see you again next week to see what’s buzzing. Bye everyone.

---

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #551 – Youtube Creators Can Tag Amazon Products & Helium 10 In-Person Workshop | Weekly Buzz 9/3/26 appeared first on AM/PM Podcast.

Post-Amazon Prime Day Pricing Strategy for Arbitrage Sellers

The post Post-Amazon Prime Day Pricing Strategy for Arbitrage Sellers appeared first on BQool Blog.