Hiring a company to manage my amazon or run it myself?
I am getting to the point where I think it may be more worthwhile to have a company choose products for me to sell and manage every aspect of the business. I currently have about 250k in amazon products. What companies would be best for me to use? I am worried about buying large quantities of items and them not selling well and I would like to mitigate risk as much as possible even if I make a little less. Thanks
submitted by /u/AdAmazing7529
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Relatively new to OA need advice
Sort of in a sourcing rut. What’s the best sourcing advice you wish someone had told you earlier? Tools, strategies, store selection, replen hunting any insight helps…
submitted by /u/Acrobatic-Cover9033
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Updated SKU Condition – Do I send to FBA under the old one?
In February I added a SKU condition to reflect our barcodes that come on our packaging so I didn’t have to add additional stickers to my product. I have to send more to the Amazon Warehouse/FBA and it is saying I can’t because it’s not registered with my brand. Do I send in via the old UPC # or somehow get the new one into my brand registry. Why they’re not linked is beyond. Anyone else have this issue?
submitted by /u/rosie0220
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Updated SKU Condition – Do I send to FBA under the old one?
In February I added a SKU condition to reflect our barcodes that come on our packaging so I didn’t have to add additional stickers to my product. I have to send more to the Amazon Warehouse/FBA and it is saying I can’t because it’s not registered with my brand. Do I send in via the old UPC # or somehow get the new one into my brand registry. Why they’re not linked is beyond. Anyone else have this issue?
submitted by /u/rosie0220
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ASIN shows 1k+ monthly sales, no buybox, only 1-2 sellers does that volume actually move?
Seeing an ASIN with 1k+ monthly sales listed but no buybox and consistently only 1-2 sellers.. Is that volume real and split between those sellers, or is the data unreliable? Any experience with low-competition high-volume ASINs like this?
submitted by /u/Acrobatic-Cover9033
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ASIN shows 1k+ monthly sales, no buybox, only 1-2 sellers does that volume actually move?
Seeing an ASIN with 1k+ monthly sales listed but no buybox and consistently only 1-2 sellers.. Is that volume real and split between those sellers, or is the data unreliable? Any experience with low-competition high-volume ASINs like this?
submitted by /u/Acrobatic-Cover9033
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Terms on my Purchase orders
I’m wondering how important really are the terms on my purchase orders to Chinese suppliers. I’m re-writing now and thinking does it really matter? If I get into a disagreement is there really a legal way to enforce?
submitted by /u/untidy_tbone
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Terms on my Purchase orders
I’m wondering how important really are the terms on my purchase orders to Chinese suppliers. I’m re-writing now and thinking does it really matter? If I get into a disagreement is there really a legal way to enforce?
submitted by /u/untidy_tbone
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#514 – How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
Audio version above. Video version below
Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central.
One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms.
Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend.
What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away.
In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss:
- 00:00 – Introduction
- 00:55 – Why PPC Success Starts Before Launching Campaigns
- 03:11 – How Carrie Finds Realistic Keywords To Target
- 08:01 – Prime Day Keyword Research Using Historical Data
- 09:46 – Finding Out-Of-Stock Competitors For PPC Insights
- 11:55 – Using Search Query Performance For Mature Products
- 18:34 – Bradley’s Amazon PPC Campaign Structure
- 21:44 – Keyword Harvesting From Auto And Broad Campaigns
- 26:42 – Negative Keyword Rules And Pausing Poor Targets
- 31:19 – Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits
- 38:39 – How To Increase Budgets For Prime Day And Big Events
- 40:06 – Bradley’s Custom Bid Rule Strategy For Lowering ACoS
- 50:02 – When AI Advertising Makes Sense For Sellers
- 57:08 – Case Study: Lowering ACoS With Rule-Based PPC Management
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!
The post #514 – How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week! appeared first on AM/PM Podcast.
Heads up: Amazon’s reference price rules change April 23 — strike-through pricing may disappear and PPC conversion will drop
Something significant hits in 6 days that most sellers have not heard about yet.
On April 23, Amazon is tightening how it validates your List Price. Starting then, your submitted List Price only displays as a strike-through if:
– The product has been purchased as the Featured Offer on Amazon at that List Price, OR
– The product is offered at that List Price at another retailer right now
If Amazon cannot validate, the strike-through disappears. No was-price. No you-save-X-percent. Just your current sale price.
Why this matters: conversion rate is heavily influenced by reference price framing. Studies estimate 15-20% conversion decline when reference price display disappears. For sellers running Sponsored Products, lower conversion means your same bids produce a higher effective CPA — without Amazon telling you what happened.
Who is most at risk:
– Sellers whose List Price was never the real price (an inflated anchor)
– New sellers who set a high list price at launch but have not sold at that price yet
– Products that only sell at promotional prices (the Typical Price calculation changes May 18 too)
What to do before April 23:
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Check your ASIN price history. Has your product actually sold at its List Price as a Featured Offer? If not, that List Price will likely fail validation.
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Check third-party retailer pricing. If your product sells elsewhere at your List Price, Amazon may still validate it. Make sure retail partners are priced consistently.
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Audit your discount-dependent campaigns. If conversion relies on deal badges and savings messaging, model what happens to your CVR and ACoS if those disappear.
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Do not wait until April 24. The 90-day window for Typical Price recalculation means recovery after May 18 is slow. Changes made now still help.
Amazon says this is about customer trust in pricing. They are right that fake reference prices are a problem. But the rule will catch legitimate sellers too, particularly those who launched at promotional prices and have not built enough list price sales history.
submitted by /u/anandvc
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