Unjustified Refund for Personalized Handmade Order…

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Need help on setting my first items. Want to know how to change items to be non-returnable.

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Need help on setting my first items. Want to know how to change items to be non-returnable.

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FBM Delivery Estimates Way Off

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FBM Delivery Estimates Way Off

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What Is An Amazon MCP? An Explainer For Sellers

You logged into Seller Central this morning. A banner mentioned something called an “MCP.” A tool you already pay for sent an email about adding “MCP support.” A seller group chat had three messages debating what an Amazon MCP actually is.

Nobody explained what it actually is.

Most sellers seeing the term right now are missing the same thing — context. What MCP is. Why it suddenly matters for the way you run your Amazon business. And whether you need to do anything different starting Monday morning.

This is the explainer. No jargon. No tech news angle. What MCP means for an Amazon seller — and what changes the day you start using one.

What an Amazon MCP Actually Means

MCP stands for Model Context Protocol. Strip away the word “protocol” and the meaning gets easier.

It is a bridge. On one side: your AI tool — Claude, ChatGPT, Gemini, whichever you use. On the other side: your business data — ad campaigns, inventory, sales, refunds, reviews. Before MCP, the data sat on one side and the AI sat on the other and the only way for anything to cross was you. You exported the CSV. You pasted the report. You typed the context into a prompt by hand.

MCP standardized the bridge. Same shape, same direction, same engineering on every side. Any AI that knows how to use the bridge can reach any data source that has an MCP server built for it. You stop being the courier. The AI walks across on its own.

The Seller Labs MCP is the bridge for your Amazon business data. The data on the far side is yours. The AI on the near side is yours. The bridge is the part that finally got built.

Why This Changes Things for Amazon Sellers

For most of the last few years, the AI you used and the data Amazon held about your business lived in two different worlds. You could ask Claude something like “should I pause this campaign?” but Claude could not see the campaign — it only knew what you typed in the prompt.

Now Amazon has opened up. Sellers can connect their account data — Search Query Performance, inventory health, ad campaigns, fees, returns — directly to whichever AI tool they prefer through an Amazon MCP server.

The headline is not “Amazon launched a new feature.” The headline is that the data and the AI are now sitting on the same side of the table for the first time. Every decision you make about your business — from a campaign pause to a listing rewrite — can run on the actual numbers in your account instead of a screenshot of last week’s report.

What and MCP Replaces in an Amazon Seller’s Day

The easiest way to feel what changes is to compare a real seller workflow before and after.

What Used to Happen	What MCP Lets You Do	Why It Matters
Export your Search Query Performance report, open it in Excel, paste rows into Claude, then ask which ASINs lost click share	Ask the AI “which ASINs lost click share week-over-week and what changed” — it pulls live SQP data through an Amazon MCP	No exports, no stale CSVs, no copy-paste tax
Tab between Inventory Performance Index, the FBA inventory report, and your forecasting tool to figure out which ASINs are about to stock out	One question — the AI reads all three at once and flags the at-risk ASINs that still have active ad spend pushing them	Decisions sit on the full picture, not one silo at a time
Spot a wasted-spend pattern in your Search Term Report, write yourself a note to add negatives, get pulled away, never come back	AI flags the pattern, recommends the negatives, and — with your approval — submits the negation through the Advertising API on your behalf	The fix stops dying on a sticky note
Wait until your weekly Brand Analytics check to notice elevated return rates on a product	Ask the AI “which ASINs had unusual return rates this week” — it pulls live returns data and flags the outliers in one answer	You can ask the question any morning instead of waiting for your next report cycle

The work you used to do getting to the data is gone. What is left is the decision.

What Connecting Your Amazon Data to AI Actually Looks Like

You do not log in to an MCP server. It is not a dashboard. It is not another tab in your browser.

An Amazon MCP server runs in the background. Once your AI tool is configured to use it, the connection is invisible. You open Claude or ChatGPT. You type a question — “which campaigns spent over budget yesterday and what did they convert?” The AI quietly checks the relevant MCP server, pulls the data, and answers you with live numbers from your own account.

That is the whole experience. The technology disappears the moment it works.

What an MCP Is NOT (Five Things to Stop Wondering About)

What an Amazon MCP Actually Does for You

A managed Amazon MCP server like the Seller Labs Amazon MCP server does two things that matter for the way sellers actually run their business.

It reads. Profit margins. Ad efficiency. FBA fees. Inventory forecasts. Review trends. Search Query Performance. Whichever AI you connect can answer questions across all of those data sets in one conversation.

It takes action. Edit campaigns. Adjust bids. Enable or disable campaigns. Performed inside Seller Central, triggered by your approval, with built-in guardrails that flag budget jumps and low-inventory risk before anything moves.

The read side replaces the dashboard. The action side closes the gap between knowing what to fix and actually fixing it. Both run through the same bridge.

What People Are Asking

What is an MCP server in simple terms?

An MCP server is a small piece of software that translates between an AI tool and a data source. The AI asks for information in a standard format, the MCP server fetches it, the AI replies in plain English.

Do I need coding experience to use Amazon MCP?

No. When you use a managed MCP server, setup is point-and-click. You connect your Amazon account once and use whichever AI tool you prefer.

Is Amazon MCP free?

The Seller Labs MCP server is free for sellers under $2K/month in Amazon revenue. Higher-revenue sellers can start with a 14-day trial.

Does MCP work with ChatGPT or only Claude?

Both. The major AI tools now support the protocol.

Is MCP the same as Amazon’s built-in AI features?

No. Amazon’s built-in AI sees only what is inside Seller Central. An Amazon MCP-connected AI can see your business data alongside Amazon’s data — margins, costs, inventory, reviews — so recommendations are based on profitability, not just ad metrics.

See How Sellers Are Using an MCP

• We Connected Amazon Sellers’ Data to AI. They Only Asked About One Thing. — What real sellers do first when they connect their Amazon data to Claude.
• Amazon’s Launch of Their Own Amazon Ads MCP — A Seller’s Analysis — What Amazon’s official Ads MCP means for your campaign workflow.
• The AI Gap Is Coming for Amazon Sellers — Here’s Which Side You Want to Be On — Why sellers connecting their data to AI are pulling ahead.
• Can I Pull MCP Data Into My Own Data Warehouse? — The MCP question advanced sellers start asking once they get past the basics.

Related Reading

• Amazon Ads MCP Server: What Sellers Need to Know
• Amazon MCP Server: How Seller Labs + Claude Deliver AI-Powered Insights
• AI Gap for Amazon Sellers: 5 Ways to Close It
• Vibe Coding for Amazon Sellers: Replace Your Dev Team With AI

The post What Is An Amazon MCP? An Explainer For Sellers appeared first on Seller Labs: Amazon Seller Software and Platform.

#521 – How to Get Amazon Disbursements Every Day, 30-Minute Delivery, & More | Weekly Buzz 5/13/26

Audio version above. Video version below

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Ads introduces Dynamic TV Creative for Prime Video
https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/

Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management.

Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers
https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers

Amazon Singapore cuts ‘less than 10%’ of workforce as it winds down Fresh delivery, local seller operations
https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446

Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free.

Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul

In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 – Introduction
• 00:39 – How to Get Amazon Disbursements Daily
• 02:38 – Amazon Introduces Customizable Prime TV Ads
• 04:43 – TikTok Ads Inventory Rule Setup
• 06:52 – Amazon Rolls Out Amazon Now for 30-Minute Deliveries
• 08:22 – A Strategy No Other Tool Has
• 11:02 – Amazon Singapore Shuts Down 3rd Party Sellers
• 11:34 – Your Exclusive Invite to Our Listing Optimization & Creative Masterclass
• 13:50 – See Bradley Speak in Korea

Transcript

Shivali Patel:

How to get money from Amazon every day. There’s now 30 minute delivery and a strategy you won’t find anywhere else. This and more on this week’s episode of The Weekly Buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the AM PM podcast by Helium 10. I’m your host, Shivali Patel. And this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has, and we also give you a training tip of the week. So let’s get started and see what’s buzzing.

Shivali Patel:

All right. I know you’re curious. You want to know how you can get money every single day from Amazon. Well, if you have already gone ahead and migrated over to DD+7, you might have received an email that looks like this. Hello. We’ve rolled out disperse on demand to sellers who have completed their migration to the standard reserve period of seven days after delivery date, otherwise known as DD+7. And because your account now meets the eligibility requirements, you can begin using this feature to withdraw funds daily from your available balance. That’s right, guys.

Shivali Patel:

If you are eligible, you should have received an email that looks like this. And this will allow you to go ahead and request a disbursement whenever you please, up to once every 24 hours without waiting for your standard settlement cycle to complete. This is great because obviously it gives you a whole lot more control over your cashflow and faster access to your earnings. So you can pour it back in to your business, using it for whatever you please now to ensure that that disbursement request goes through smoothly. There are three different things that they ask for, which is one positive available balance. Your account has to have a positive available balance at the time of your request active disbursement instrument, meaning just a valid active bank account or some sort of instrument configured to your account.

Shivali Patel:

And if you haven’t added it guys, make sure just to go over to settings account info and deposit methods in seller central to set one up. You also are going to need a 24 hour waiting period, meaning at least 24 hours have passed since your last disbursement request. And once those three conditions have been met, voila, you are all set and anything that doesn’t meet those three requirements won’t be processed to request a disbursement. Just go over to your payments dashboard and seller central, confirm your available balance in the funds available column, and then select request payment. Otherwise you guys can again, just check your email and there’s a link you can click to get things rolling.

Shivali Patel:

Next up, we have got Amazon ads introduces dynamic TV creative for prime video. This comes directly from Amazon ads. And what is it? Well, it actually is going to be helping advertisers customize ads up until now. All of us see the same exact ads, don’t we? It’s not really curated. You don’t have things that are very personalized to you or your behavior.

Well, all that changes with prime video having dynamic TV creative because it applies Amazon’s first party signals at the creative level. And what advertisers can do is upload a single base creative asset and then personalizations automatically generated. What are the customizations?

Shivali Patel:

I know you want to know. It is going to include product imagery. It’s going to modify that creative format based on viewer familiarity with the product. You’ve got call to action changing, selecting from options such as add to cart, send to phone, save to cart, or view the brand store. The headline copy is going to change. It’s going to be adjusted messaging based on awareness versus consideration stages, as well as the product details, highlighting the information that might be most pertinent for that customer, such as ratings, prime benefits, or pricing.

Shivali Patel:

This is currently available to select US advertisers that sell on Amazon and are running campaigns on prime video across categories such as CPG, fashion, and electronics. It’ll expand out to more customers in Q3, along with broader inventory access, including live sports and prime video channels. Now, how is this relevant for, say, the regular Amazon seller like you and I? Well, this is really interesting to see, because if we’re seeing personalized interactive video ads with dynamic TV creative already with prime video, well, then maybe this will also occur at some point for regular ads. And I think it’s a great thing. It’s a great direction really in the right step, because naturally, those of us who feel spoken to when we are taking a look at something or looking to buy something, if we feel that seller really gets us that product is exactly what we’re looking for, we’re more likely to purchase it, aren’t we?

Shivali Patel:

And that is really what all of this is all about. That is enough talking for me. Let me pass it over for a brief moment to Bradley to talk to you about our new feature alerts, which is all about TikTok ads.

Bradley Sutton:

All right, guys, pretty quick new feature alert here. And it’s in a tool that I think the majority of you might not be using yet. It’s our TikTok ads tool. All right. So a lot of you guys know Helium 10 ads for Amazon, for Walmart, but we’ve had it for TikTok. Now you might be wondering, why do you even need a tool for advertising for TikTok? All you have is GMV Max ads. There’s like nothing to do. Well, you know, we’ve had new feature alerts before where you can have different triggers for when to remove a video or add a video, like maybe a video is performing well, you want to add it.

Bradley Sutton:

Maybe there’s a video that’s not performing well, bad ROAS, you want to remove it from the campaign. But now we have another one that was asked for, which is an inventory based rule. And so here is how it works. When you’re setting up this rule under the inventory rules, you have criteria here and you can say, hey, I want either if a single product inventory or total inventory of all products in a campaign, I can say, hey, if it ever dips to like less than 50, then remove that product from the campaign. There’ll be another feature here where you can pause the campaign. Now, why would you want to do this?

Bradley Sutton:

Well, obviously, you don’t want to send traffic, spend money to go to videos that are tying to a campaign that has ties to a product, has low inventory. So instead of having to manually turn things off or manually remove certain products from the campaign, now you are going to be able to do that with this automation here. Conversely, like let’s say the product gets in the stock. Well, you can add another criteria here where you can say, hey, you know what? If inventory gets to more than 50, go ahead and re-add the product to the campaign. So it kind of goes both ways.

Bradley Sutton:

So guys, those of you who are running TikTok shop ads, let us know what would be helpful for us to put as an automation in Helium 10 ads. And for those of you who aren’t using this yet, you might want to take a look at it, see if it’s something that could help you save some time and money. Back to you, Shivali.

Shivali Patel:

How cool is that? Pretty cool, I think, right? Fourth up, we’ve got Amazon rolls out Amazon Now to dozens of cities across the US providing 30 minute delivery to millions of customers. You guys, this rollout is going to affect dozens of cities, millions of customers across the US. Some of those cities include Atlanta, Dallas, Fort Worth, Philadelphia, Seattle, and it’s rapidly expanding to include Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City. This is for those thousands of fresh groceries that you can think of, everyday household essentials, and locally relevant items in about 30 minutes or less.

Shivali Patel:

For the Amazon seller who is selling things like laundry detergent or toothpaste, this can mean that your products will now be delivered right to the door of your customer ultra fast. This is the convenience of what Amazon is all about. And perhaps your products qualify, meaning you might see your sales pick up because even more of those folks who are used to shopping brick and mortar, like going out to their local grocery store to get products, they’re now able to get the same experience maybe even faster and with more ease inside of Amazon.

Shivali Patel:

So if we see a hike in the amount of people that are using it to now get their groceries delivered because it is ultra fast, you will naturally also see that hopefully in all the other categories, making it therefore relevant to my Amazon sellers, even if you have products that this doesn’t qualify for. That is the dream, isn’t it? What else is the dream? Perhaps using strategies that most other sellers might not even be utilizing. And to help me share a strategy just like that, I’m going to bring up Carrie Miller. You all know her. We love her. She’s going to showcase to you something that is very exclusive to Helium 10 that no other tool is doing.

Carrie Miller:

Let’s go back to Cerebro to break this down. So first Cerebro shows you all keyword rankings, not just the top few pages. So when you search for a product on Amazon, only seven pages of search results actually show up, even though many more products are actually indexed. And that means there are around 306 organic positions and approximately 110 sponsored positions. Now here’s what sets Helium 10 apart. Cerebro is the only reverse ASIN tool that shows you all seven pages.

Carrie Miller:

Every single ranking keyword is visible. Now, other tools, they might only show you page one, maybe page two, or at best part of page three, but Helium 10 captures everything. Now, why is this important? Well, Amazon has something called search shuffle and a product might be on page one or two today, but then randomly dropped to pages three, four or five or six, or even seven, a few days later. If you’re using a tool that only checks pages one and two and only updates once a week, you’re going to miss out on a lot of valuable keyword insights. So with Helium 10, that doesn’t happen.

Carrie Miller:

If a keyword drops from page one or two, we still track it. So you don’t lose sight of it. You get a complete picture of where a product ranking is both organically and in the sponsored placement, but that’s not all. Cerebro also tracks where a product is running sponsored ads, sponsor brand video ads, and other widgets like Amazon’s choice, not just the badge, but the actual widget with that highlights, you know, sponsored and trending products. When you analyze a product in Cerebro, you’re seeing all 306 organic keyword rankings, all 110 sponsored keyword placements where the product is appearing in video ads, header ads, and Amazon’s widgets. No other data tool does this.

Carrie Miller:

So what does this mean for you? Well, some people ask, why does Cerebro show so many keywords and aren’t some of them irrelevant? Well, here’s the thing. Cerebro isn’t just a relevancy tool. Yes, it has the only relevancy tool directly connected to Amazon, but its main job is to give you the complete picture of where a product ranks across all 306 organic and 110 sponsored positions. So let’s say you want to run a video ad. You can use Cerebro to find all the keywords where competitors are running video ads and then target those exact keywords. Or if you notice a competitor isn’t using sponsored brand headline ads for certain keywords, you can reverse engineer their strategy and take advantage of all those opportunities. The bottom line is that Cerebro is the only tool that tracks all pages of Amazon search, all ad placements, and all ranking positions, giving you a deeper insight to make smarter decisions.

Shivali Patel:

And last up, we’ve got this news bit from Channel News Asia. Amazon Singapore is closing down its marketplace working with third-party sellers. This is actually tucked into this article right here. Perhaps if you are not selling in Singapore or you are not one of our viewers who has been planning to expand there, this might not be the most relevant news for you. But just be mindful, if you are somebody who is selling on Amazon Singapore, there are plenty of other marketplaces that you can still consider and prosper with. Now before I close out here, I just want to cover the Helium 10 Elite Listing Optimization and Creative Masterclass that is coming up on May 18th.

Shivali Patel:

Guys, we are five days away. So if you are anywhere near our Helium 10 headquarters, Irvine, California, please come out. Or if you are somebody who understands return on investment and is willing to make an investment to come out, see Bradley, Carrie, and I in person at the headquarters and learn from some experts who are going to be sharing with you things they’ve learned after going through tons of data.

Shivali Patel:

Okay, literal spending time, effort, money, listings, just all that process and boiling it down to the things that you ought to know as an Amazon, TikTok, or Walmart seller. So make sure that you guys come out. There is no other place like this. This information is going to be highly exclusive to the folks that are in that room. You will learn how to leverage AI to plan your listing creative. Find keywords your competitors don’t have access to.

Shivali Patel:

Mix professional photo shoots with AI image generation to create images and A+ content that wins next level split testing. And why the split testing you’re doing right now might not really be cutting it. How to make a killer Amazon storefront and so much more. You should have received an email from us about this workshop if you want additional information. There’s also more information on this page I’m looking at, which will be linked. This right here is available for you guys to discover at h10.me/mayelite. When you go to this, you’ll be able to save yourself a seat. There are incredible speakers with so much well-versed knowledge in their arsenal that you will want to be here.

Shivali Patel:

And because you are somebody who is taking advantage, obviously of Helium 10 resources by listening to the Weekly Buzz, I’m going to do you one better. Instead of paying $299, you guys can just input in the code elite 100 and save yourself that seat. Again, just use the code ELITE100 and go ahead and reserve your spot now. I hope to see you there in just a few days time. As well as we’ve got 2026 Amazon Prime Day ad summit coming up. This is actually based in Seoul, Korea, but Bradley is speaking at it. The link for this is h10.me/seoul.

Shivali Patel:

Check out the additional details. If you’re located anywhere in Asia, perhaps this is a little bit closer to you than our elite workshop and not so short of a timeline. So go ahead, check that out. Don’t miss it. And with that, we are done with this week’s Weekly Buzz. I look forward to seeing you next week to see what is buzzing.

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Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

The post #521 – How to Get Amazon Disbursements Every Day, 30-Minute Delivery, & More | Weekly Buzz 5/13/26 appeared first on AM/PM Podcast.

Question about profits from Amazon

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Question about profits from Amazon

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What are the best Amazon PPC agencies? Looking for real experiences.

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